Better Cotton Initiative

The Truth about Water and Cotton: It’s Complicated.

Cotton has a reputation for being "difficult," water-wise. The truth, as is often the case, is not so cut and dried. In fact,…

Cotton Production Transparency: Unraveling the Mysterious Supply Chain

Cotton is a particularly demanding crop with a complex supply. And while the solutions to complex issues are never simple, forward-thinking brands are…

Timberland Announces Bold Sustainability Goals for 2020

Timberland sets long-term goals every five years and just announced its agenda leading to 2020. The mantra is 100 percent . . .…

Sustainability is About Saving Sport, Says Adidas

Athletic apparel giant Adidas announced that it is retooling its sustainability strategy in order to ensure that sporting activities will long endure. "Sport…

Brands Must Do More to Promote Cotton with a Story

Cotton is the livelihood for an estimated 250 million people — saying no to cotton is hardly the solution. Saying yes to more…

Sustainable Cotton Has a Demand Problem

Despite the many types of sustainable cotton now making up around 10 percent of global supply, there is a gap between supply and…

Adidas Surpasses 2015 Better Cotton Target

Adidas announced it exceeded its 2015 target of sourcing “Better Cotton.” The company said 43 percent of all cotton it purchased last year…

3p Weekend: 10 Brands Doing Sustainable Cotton Right

From organic fast-fashion to fair trade, these 10 brands are showing it's possible to do sustainable cotton right.

The Low-Down On Sustainable Cotton

Cotton supports about 250 million people globally. But conventional cotton growing is just not sustainable. We spoke with Anita Chester, head of sustainable…

Cotton Production and Consumption: A Cry For Sustainability

There is no other commodity grown on the farms of our planet that is more polluting than cotton. Major apparel and textile brands…

Timberland Agroforestry Project Breaks Cycle of Poverty in Haiti

Timberland and the Smallholder Farmer Alliance's community agroforestry project has put down deep, solid roots in Haiti. Over 2 million trees have been…

H&M, The World’s Largest Organic Cotton User: Better Enough?

According to the most recent Organic Cotton Market Report 2013, H&M has reemerged number as number one in the annual rankings of organic…

Better Cotton and Ikea Report Shows Less Pesticide and Water Use

The latest report by the Better Cotton Initiative and Ikea shows less pesticide and water use by participating farmers.

The Better Cotton Initiative: Making Sustainable Cotton Mainstream?

From small-holder farms in the developing world to major brands like Levi Strauss & Co., the Better Cotton Initiative seeks to make sustainable…

Interview: IKEA Unveils New Sustainability Strategy

Mike Ward, President of IKEA USA gave the keynote address at the 6th Annual Retail Industry Leaders Association (RILA) Conference in Orlando, earlier…