bill roth

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Consumer Behavior Drives Black Friday and Cyber Monday

Black Friday and Cyber Monday sales results point to consumers consuming better but is it enough to prevent irreversible climate change and mass…

Is the Green Economic Revolution Too Late?

The green economic revolution has achieved multi-trillion dollar revenue success but is it too little and too late to stop irreversible climate damage?
The Tangshanpeng Wind Farm in Shandong Province, China generates 26.45 MW of electricity for nearby Qixia City.

China’s 20% Renewable Energy Commitment Challenges U.S. Utility Industry

China’s massive commitment to renewable energy will create economies of scale that will shatter current price levels around the world.

66 Percent Of Voters Voted For ‘None Of The Above’

A lack of voter participation was the most telling statistic of this last election.
A supporter of climate change action holds up a sign at the People's Climate March in New York City on Sunday.

Business Risks and Opportunities in a Carbon Surge Economy

Increasing evidence of climate change tied to the carbon surge is pushing consumers, especially the millennial generation, to question what they buy and…

Millennial Activists Driving America’s Revenue Growth

The millennial activist is now driving revenue growth in the American economy. Their quest for products and companies that are “cool with a…

Fast Food Sales: “That’s Not Ketchup…It’s Blood”

Not ketchup but blood is how one investment analysis describes fast food sales as consumers shift toward healthy, sustainably sourced foods.

Elon Musk (Again) Demonstrates Sustainable CEO Leadership

Tesla Motors founder Elon Musk has once again demonstrated business leadership by offering a business solution to climate change. Musk’s act of leadership…

Demographic Tumult is Creating a Sustainable Economy

A demographic tumult is pushing America toward a sustainable economy. This demographic tumult is the nexus of an aging boomer generation, the emergence…

California Climate Tax is Reducing Electricity Bills

The California Climate Tax is an innovative public policy idea for addressing climate change by taxing pollution to fund residential electric bill credits.
natural product expo west 2014 Bill Roth Green Business Coach

Natural Food Expo: Consumers Demand Healthy Convenience

The food industry’s revenue growth is now being driven by a consumer mega-shift from fast foods to healthy convenience food.

Finance Innovations Offer Guaranteed Lower Commercial Electricity Bills

Innovations in energy efficiency project financing are now offering guaranteed lower electricity bills to the commercial real estate sector.
women testifying at February 6 EPA hearing on power plant carbon standards

Will Coal-Fired Power Plants Become the Next ‘Pink Slime’?

Women delivered a strong and very frank message to the business community at the Feb. 6, 2014, EPA hearing on carbon pollution standards…

How ‘Hybrid Electric Buildings’ Will Transform Commercial Real Estate

Guaranteed lower energy bills, increased occupant productivity and reduced emissions are the promise of the transformative "hybrid electric building."
The word CONTENT highlighted in green with felt tip pen IMN Marketing

Top Four Business Buzzwords For Winning Customers

The top four business buzzwords used today - content, social, sustainability and transparency - define how sustainable businesses win customers in the 21st…