bill roth

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Top Four Business Buzzwords For Winning Customers

The top four business buzzwords used today - content, social, sustainability and transparency - define how sustainable businesses win customers in the 21st…
The Secret Green Sauce by Bill Roth green csr business coach

Winners and Losers in the Trillion Dollar Green Economic Revolution

The question is no longer whether a sustainable economy is developing. In 2014, the question is: Which companies will be the revenue growth…
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Five 2014 CSR Game-Changers

In 2013 corporate social responsibility moved from "do good" actions to a business best practice. This year, these five CSR game-changers will accelerate…
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Interview: Ford Solar C-Max Energi Provides Relief from Pump Pain

Why Ford's solar concept car may be a game-changer.
Bill Roth CSR Business Coach

Five 2013 CSR Best Practices That Grew Profits

Corporate social responsibility made the leap in 2013 from being a “do good” corporate responsibility to a best practice for growing profits.
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Five Sustainable Best Practices That Grow Wealth

The following are five sustainable best practices proven to put money in your pocket, improve your health and make a difference.
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How to Cut Your Fuel Costs by 15 Cents Per Gallon

If you drive 10,000 miles a year with under-inflated tires then you are not only emitting money out of your tailpipe but also…
Zero Net Energy Home Bill Roth Earth 2017 green business coach

The Growth Path For Zero Net Energy Homes

Generation Z, the first generation born in the 21st century, will most likely buy a Zero Net Energy (ZNE) home as their first…
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CA Building Code Revision Will Revolutionize Building Efficiency Financing

If successful, Title 24 will open the door to increased amounts of energy efficiency financing, expanded sources of capital and lower financing costs.
SDG&E Energy Innovation Center Bill Roth Green Business Coach

Building Code Revision Launches California Toward Zero Net Energy Buildings

Starting in 2014, California is implementing a tsunami of building code revisions called Title 24. These revised building codes will move California’s residential…
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Mexico Taxes Soda to Combat Obesity

Mexico has successfully passed legislation placing an 8 percent sales tax on sugary soft drinks in response to their obesity epidemic.
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Twitter IPO Controversy Over All-Male Board of Directors

Twitter is about to launch their initial public offering. This public event has brought new focus to the fact that Twitter’s Board of…
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How Sustainability is Growing Unilever’s Brand Equity and Profits

Unilever is working toward a new business model that “...enables responsible, equitable growth that is decoupled from environmental impacts.” This vision is the…
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Unilever, Sketches and 10 Sustainable Branding Best Practices

Ten branding best practices, illustrated by Sketches, the 56-million view video by Dove (a Unilever brand), and an interview with Christine Cea, Unilever's…
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Rainforest Alliance’s Shop The Frog Week

The frog icon is recognized worldwide as representing authentic green products, certified by Rainforest Alliance. September 16-22, 2013 is follow the frog week.