bill roth

Board Room

Twitter IPO Controversy Over All-Male Board of Directors

Twitter is about to launch their initial public offering. This public event has brought new focus to the fact that Twitter’s Board of…
Unilever__Sustainable_Living_Plan

How Sustainability is Growing Unilever’s Brand Equity and Profits

Unilever is working toward a new business model that “...enables responsible, equitable growth that is decoupled from environmental impacts.” This vision is the…
sketches copy

Unilever, Sketches and 10 Sustainable Branding Best Practices

Ten branding best practices, illustrated by Sketches, the 56-million view video by Dove (a Unilever brand), and an interview with Christine Cea, Unilever's…
frog

Rainforest Alliance’s Shop The Frog Week

The frog icon is recognized worldwide as representing authentic green products, certified by Rainforest Alliance. September 16-22, 2013 is follow the frog week.
Print

Grow Profits Using GM’s Waste Management Best Practices

How a business can grow its profits using GM's waste management best practices that are generating $1 billion a year for the car…
DSCN0176

Green Sells: Ford’s Commitment to Sustainability Drives Sales Success

Ford’s sales growth is proving that competitively priced, well-designed products that are more sustainable will outsell less-sustainable products. Ford’s line-up of fuel-efficient cars…
Board Room

Having Women on Corporate Boards Increases Profits and Sustainability

Emerging research points to how having women on a company's board of directors increases a company's profits and its use of sustainable best…
IMG_0576

More Oil, but Higher Prices

The combination of pump pain and pollution economics are driving consumers toward a disruptive shift into electric cars, renewable energy, urban lifestyles, energy…
Havas Media Global Meaningful Brands Survey Response

Green Sells: Meaningful Brands Outperform the Stock Market

New research proves that green products and meaningful brands generate increased sales and financial performance that outperforms the stock market. Best practices are…
Elote Restaurant

Libby Auld: Pioneering the Meaningful Restaurant

Libby Auld, owner of Elote and The Vault restaurants in Tulsa, Oklahoma, is an example of a new generation of restaurants emerging across…
White Banks, Executive Chef for FIVE at the Hotel Shattuck Plaza

Enterprise-Scale Strategies for Growing Sustainable Restaurant Revenues

Hotel Shattuck Plaza is located in Berkeley, California, and it offers its guests and visitors a restaurant experience serving fresh, local and tasty…
Blue Heron Catering

Consumer “Search for Authenticity” Driving Food Sales Crisis

Food sales are in a crisis. Chain restaurants' growth formula of selling hamburgers, fries and soda at promotional prices has hit a profitability…
SemiFreddie's Bill Roth Earth 2017

SemiFreddi’s and Crogan’s Green-Certified Food Service Business

Ideas for reducing restaurants' carbon footprint and three interviews with restauranteurs who have done it.

Cancun Sabor Mexicano: Affordable Authenticity

Jorge Saldana is the owner of Cancun Sabor Mexicano Restaurant. His restaurant sets the performance bar for affordable, tasty and authentic food.
Whats_Hot_Top10

Five Factors Driving the Restaurant Industry’s Sustainability Crisis

The restaurant and food service industry is in crisis. Fifty-five percent of consumers believe American food production is on the wrong track. The…