bill roth

Havas Media Global Meaningful Brands Survey Response

Green Sells: Meaningful Brands Outperform the Stock Market

New research proves that green products and meaningful brands generate increased sales and financial performance that outperforms the stock market. Best practices are…
Elote Restaurant

Libby Auld: Pioneering the Meaningful Restaurant

Libby Auld, owner of Elote and The Vault restaurants in Tulsa, Oklahoma, is an example of a new generation of restaurants emerging across…
White Banks, Executive Chef for FIVE at the Hotel Shattuck Plaza

Enterprise-Scale Strategies for Growing Sustainable Restaurant Revenues

Hotel Shattuck Plaza is located in Berkeley, California, and it offers its guests and visitors a restaurant experience serving fresh, local and tasty…
Blue Heron Catering

Consumer “Search for Authenticity” Driving Food Sales Crisis

Food sales are in a crisis. Chain restaurants' growth formula of selling hamburgers, fries and soda at promotional prices has hit a profitability…
SemiFreddie's Bill Roth Earth 2017

SemiFreddi’s and Crogan’s Green-Certified Food Service Business

Ideas for reducing restaurants' carbon footprint and three interviews with restauranteurs who have done it.

Cancun Sabor Mexicano: Affordable Authenticity

Jorge Saldana is the owner of Cancun Sabor Mexicano Restaurant. His restaurant sets the performance bar for affordable, tasty and authentic food.
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Five Factors Driving the Restaurant Industry’s Sustainability Crisis

The restaurant and food service industry is in crisis. Fifty-five percent of consumers believe American food production is on the wrong track. The…
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Growth of Commercial PACE in California

Property Assessed Clean Energy (PACE) financing of clean technologies is making a comeback by targeting commercial properties. PACE is a financing program where…
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Interview: Clean Tech Investing Best Practices

The clean tech investment community now has almost fifteen years of intense experience and there are now proven best practices. Kiki Tidwell, experienced…
Via Motors Plug-In Extended Range Business Van For Verizon Wireless Taken By Bill Roth Founder of Earth 2017 at the North American International Auto Show

Plug-In Electric Van: Business Fleet Solution to Higher Pump Prices

Via Motors' has built a cargo van for Verizon Wireless that is an electric plug-in with extended range achieved through a gasoline motor…
Ford Experimental Dashboard That Will Display Measurements Of A Driver's Health/Wellness

C-Max Test Drive: Interactive, Fun, Affordable, Fuel Efficient

Almost every manufacturer at the NAIAS was launching new cars equipped with electrification technologies that will turn driving into a digital engagement, delivering…
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Exclusive Video Interview: Ford’s Four-Level Electrification Strategy

Ford is now emerging as an auto industry leader in car electrification. Over the last 12 months, they have introduced a range of…
Ford's Go Further Brand Promise Includes Best In Class Fuel Economy

Ford’s “Go Further” Branding Strategy Anchored with CSR and Sustainability

Go Further is Ford’s branding response to this competitive landscape where consumer trust is won through integrity, not advertising hype.
Ford CEO Alan Mulally and Bill Roth Founder of Earth 2017 at the 2013 North American International Auto Show

Ford Motor Company’s Sustainability Strategy for Growing Sales

Ford Motor Company's Chairman Bill Ford and CEO Alan Mulally discuss Ford’s business strategy and the role sustainability plays in it.
Wall Street Journal graph of declining soft drink sales

This is the End of the Soft Drink Era

Due to rising material costs and growing awareness of the health impact of frequent soda consumption, prices are rising and sales are down.…