bill roth

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Unilever, Sketches and 10 Sustainable Branding Best Practices

Ten branding best practices, illustrated by Sketches, the 56-million view video by Dove (a Unilever brand), and an interview with Christine Cea, Unilever's…
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Rainforest Alliance’s Shop The Frog Week

The frog icon is recognized worldwide as representing authentic green products, certified by Rainforest Alliance. September 16-22, 2013 is follow the frog week.
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Grow Profits Using GM’s Waste Management Best Practices

How a business can grow its profits using GM's waste management best practices that are generating $1 billion a year for the car…
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Green Sells: Ford’s Commitment to Sustainability Drives Sales Success

Ford’s sales growth is proving that competitively priced, well-designed products that are more sustainable will outsell less-sustainable products. Ford’s line-up of fuel-efficient cars…
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Having Women on Corporate Boards Increases Profits and Sustainability

Emerging research points to how having women on a company's board of directors increases a company's profits and its use of sustainable best…
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More Oil, but Higher Prices

The combination of pump pain and pollution economics are driving consumers toward a disruptive shift into electric cars, renewable energy, urban lifestyles, energy…
Havas Media Global Meaningful Brands Survey Response

Green Sells: Meaningful Brands Outperform the Stock Market

New research proves that green products and meaningful brands generate increased sales and financial performance that outperforms the stock market. Best practices are…
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Libby Auld: Pioneering the Meaningful Restaurant

Libby Auld, owner of Elote and The Vault restaurants in Tulsa, Oklahoma, is an example of a new generation of restaurants emerging across…
White Banks, Executive Chef for FIVE at the Hotel Shattuck Plaza

Enterprise-Scale Strategies for Growing Sustainable Restaurant Revenues

Hotel Shattuck Plaza is located in Berkeley, California, and it offers its guests and visitors a restaurant experience serving fresh, local and tasty…
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Consumer “Search for Authenticity” Driving Food Sales Crisis

Food sales are in a crisis. Chain restaurants' growth formula of selling hamburgers, fries and soda at promotional prices has hit a profitability…
SemiFreddie's Bill Roth Earth 2017

SemiFreddi’s and Crogan’s Green-Certified Food Service Business

Ideas for reducing restaurants' carbon footprint and three interviews with restauranteurs who have done it.

Cancun Sabor Mexicano: Affordable Authenticity

Jorge Saldana is the owner of Cancun Sabor Mexicano Restaurant. His restaurant sets the performance bar for affordable, tasty and authentic food.
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Five Factors Driving the Restaurant Industry’s Sustainability Crisis

The restaurant and food service industry is in crisis. Fifty-five percent of consumers believe American food production is on the wrong track. The…
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Growth of Commercial PACE in California

Property Assessed Clean Energy (PACE) financing of clean technologies is making a comeback by targeting commercial properties. PACE is a financing program where…
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Interview: Clean Tech Investing Best Practices

The clean tech investment community now has almost fifteen years of intense experience and there are now proven best practices. Kiki Tidwell, experienced…