bill roth

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Chipotle’s Secret Green Sauce For Winning Customers

Chipotle is showing amazing growth in these tough economic times. In addition to selling healthier food that tastes good at a competitive price…
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Chipotle: Good Food Wins

The environmental, financial and human costs of cheap food are becoming frighteningly high. Pioneers like Chipotle are showing customers that good food can…
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Caesars Entertainment’s Sustainability Best Practices

The bottom line for business is that sustainability has to contribute to the bottom line. Caesars Entertainment provides a compelling case study that…
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Practically Green and Gamification: Making Change Fun, Engaging And Sustainable

Exclusive interview with Practically Green CEO Susan Hunt Stevens on using gamification techniques to motivate work associate behavior changes.
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Best Practices That Motivate Work Associates And Customers To Go Green

How to motivate customers and employees to change their behavior to align with sustainable best practices is a major business challenge. There are…
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Four Green Travel Business Best Practices

Businesses spend $230 billion on travel. Traveling to customers and key suppliers is good business, but the challenge is how to travel and…
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Construction: Increase Profits with Recycling and Reuse Best Practices

Construction managers’ success in recycling and repurposing materials/fixtures can make the difference on whether a construction project comes in on budget in today’s…
Bill Roth Founder of Earth 2017 author of The Secret Green Sauce green business expert on recycling

Build A Recycling Program to Increase Profits and Win Customers

Recycling isn't just for treehuggers - it can save your business money, too.
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Social Video Best Practices: Wasting Water Is Weird

Consumers are watching more videos online than ever before. How can you reach them with your message? Wise words from Suzanne Shelton of…
Trim Tab Media

Exclusive Interview: Video Designs That Win Sales

Tips from TrimTab media on producing a great video for your company.
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How Global Warming Is Impacting Stock Prices

Heat waves and droughts magnified by global warming are exacting an economic tax on America’s middle class through higher prices and increased health…
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Why Global Warming Is Now an Economic Tax on the Middle Class

Given its costs, global warming can now be thought of as an economic tax on the middle class. A recent NOAA report found…

Exclusive Interview: BMWi Radical Innovation In Mobility

The mobile electron is a 21st century mega-trend. What do I mean by “mobile electron?” It is a technology revolution enabled by a…
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The $1 Trillion (and Growing) Sustainable Economy

It was at Sustainable Brands, a conference I always make a point to attend, that I first heard market researchers discuss cost less,…
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Exclusive Interview: Walmart’s Andrea Thomas, SVP Sustainability

Bill Roth sits down with Andrea Thomas, Walmart's Senior Vice President of Sustainability, to discuss how Walmart is evolving an enterprise-scale business process…