Black Friday... or Anti Black Friday

Anti-Black Friday, Green Friday, Sustainable Consumption

The Friday after Thanksgiving in the United States has turned into a commercial tradition with stories and malls opening in the wee hours to offer sales and other gimmicks. Many decry the commercialization of a holiday built around family time and giving thanks. While most of us here at 3p would rather sleep in and eat leftover Turkey, the phenomenon of “Black Friday” remains. Collected here are stories about consumerism and the idea of using the Black Friday tradition to buy something responsible.

Black Friday Today, Personal Sustainability Tomorrow

Looking for an alternative? Explore the sharing economy By Adam Werbach and Andy Ruben Today we’re launching yerdle, a purpose-driven company with the…

Black Friday: Deciphering the Importance of Buy Nothing Day

Jan Lee discusses the origins of Buy Nothing Day.

Stick It to Black Friday 2012 by Shopping At Stores That Truly Help Others

Looking for an alternative? Explore the sharing economy While some of us prefer to stay warm and snuggle in our living rooms Thanksgiving…

Is There A Futureproof Brand Alternative To Black Friday?

The rise of conscious consumption clashes with the reality of Black Friday. But where's the futureproof brand innovation that proves a better way…

How Sustainable Consumerism Might Change the World

One could argue that the marketplace is become more democratic than it’s ever been. All of the awareness that the Occupy movement brought…

The Role of Psychology in Black Friday and the Hidden Truth Behind the Deals

How much are you really saving during Black Friday? Are these deals really exclusive, and what else is Black Friday about? There may…

Thanksgiving Night Store Openings Prompt Employee Complaints

This year Walmart is opening at 8 p.m. on Thanksgiving for Black Friday, the earliest the retailer has ever opened.

Walmart Attempts to Halt Black Friday Strikes

In response to numerous strikes at stores and warehouses around the country recently, and in anticipation of more on Black Friday, Walmart asks…

Want to Keep Target Closed Thanksgiving? Get Shareholders Involved

What is the lesson from the passionate yet seemingly ineffective online protest against Target's early opening of its stores on Black Friday? Protesters…

Portland Small Businesses Join Together to Increase Black Friday Sales

Betsy Cross and Will Cervarich, owners of the Betsy and Iya in Northwest Portland have come up with a way to boost Black…

The Black Friday Guide for the Responsible Company

What is a responsible company supposed to do on Black Friday? This day is actually a great opportunity for companies to show how…

Patagonia’s Answer to Black Friday: A Green Wetsuit

Patagonia's new wetsuit represents a real breakthrough for high performance products made from renewable materials. Developed with the company Yulex, it uses a…

Black Friday: What We Buy Defines Us

Seventy percent of the United States’ Gross Domestic Product (GDP) is based on household consumption. In comparison, household consumption in China represents only…

Giving Tuesday, Nov 27, is a Perfect Antidote to Black Friday

Giving Tuesday on November 27, 2012, aims to nudge society past consumerism and towards community giving. Hopefully #GivingTuesday will inspire Americans to do…

The Black Friday Guide for the Responsible Shopper

Even if you are a responsible shopper, there are some deals your tight budget might not be able to ignore on Black Friday.…