Book Review

This section is about reviewing books related to topics on sustainable business and Corporate Social Responsibility. The reviews include judging the books on the credibility of their content and if they live up to their purpose of use. The books includes guides on how make your company sustainable, theory books and future predictions on corporate sustainability.

20 New Rules of Green Marketing

1. Green is mainstream. Not too long ago, just a small group of deep green consumers existed. Today, 83% of consumers – representing…

Non-Profit Management 101: The Book

Management of a non-profit organization can mean the difference between effective advocacy and social change programs, and failure. Therefore, it’s tantamount for those…

Leading with Purpose: The Steve Jobs Way

Apple has been in the news a lot lately. Last month, it released new Macbooks and an iPhone 4 for Verizon.  On the…

Video Interview: Applying Sustainability in the Workplace

What does sustainability mean in the business context and how do you apply it in the workplace?  Marsha Willard, the CEO of AXIS,…

Book Review: The New Capitalist Manifesto

Umair Haque asks that his new book The New Capitalist Manifesto: Building a Disruptively Better Business be evaluated– as a “toolkit,” a “lens,”…

Video Interview: Rachel Botsman on Leveraging Collaborative Consumption Trends

What do eBay, Zipcar, Craigslist, Kiva and timeshare real estate have in common?  They all represent businesses that harness the power of collaborative…

Revolution in a Bottle: How TerraCycle Redefines Green Business

My book, Revolution in a Bottle, hit the streets this week. It is a quick read that is meant to flow more like…