bottom of the pyramid

SC Johnson Rolls Out Bottom-of-the-Pyramid Marketing Strategy in Ghana

SC Johnson is rolling out its bottom of the pyramid marketing strategy in Ghana while contributing to efforts reducing the risks of contracting…

Tweet Jam: Designing for the Base of the Pyramid

From 4.30 to 5.30 UK time / 11.30 to 12.30 ET on Tuesday 10 June, Business Fights Poverty (@FightPoverty) and Triple Pundit (@triplepundit)…

Technology as a Tool to Engage Employees and Save Lives in India

Technology businesses are stepping in to fill in the gaps a dismissive government and overwhelmed NGOs cannot close, saving lives in India.

Mainstreaming Innovations for Low-Income Markets in India

Innovations aimed at improving life for the low-income population in India could have a big impact, however, they need help with funding, industry…

Safe Drinking Water in India: How Smart Design Positioned Unilever as a Leader

Unilever's PureIt water purifiers cracked the pesky code of delivering a safe drinking water that has a positive impact on lives at an…

Sprint’s Buyback Program is Impressive, But the Sky’s the Limit

Sprint has done a great job becoming greener - but their real potential for positive impact is barely tapped. Here are some ideas…

Would You Survive at the Bottom of the Pyramid?

A fan of experiential learning, I entered a session called “Would You Survive? Base of the Pyramid Urban Slum Simulation” with very little…

The (BoP) Project: Turning Wasted Vegetable Oil into Fuel for Africa

By Jonathan Kalan, Founder of The (BoP) Project. This is the second installment from The (BoP) Project, a journey to discover, document, and…

How “Dignified Capitalism” Can Address Poverty Better than Charity

Close your eyes and say it again… Capitalism. What images does the word evoke in your mind? For most of the developed world…

The (BoP) Project Photo Essay: KOMAZA

By Jonathan Kalan Four billion people on this planet live in relative poverty. While each of their situations are unique, most of these…

mHealth India: Untapped Potential & The Innovative Groups Paving the Way

By David Schafran As 3G sweeps a nation with over 670 million mobile phone connections, and Android phones become increasingly available, the opportunity…

Bottom of the Pyramid: Throw Out the Cookie-Cutter Investment Approach

By Abby Callard, Beyond Profit So, you have an innovative business model that you think will improve the lives of millions of people…

Paupers to Partners: Co-Creation as New Framework for Base of Pyramid

By C. Sala Hewitt 2010 marks the 10th anniversary of the equally venerated and vilified concept of “Base of the Pyramid” first proposed…

India: From Dirty Fuels to Clean and Green in 60 Seconds?

By Suzanne York As a nation of 1.1 billion people and growing, with a robust economy, India is a crucial player on the…

Global poverty: The View From the Anthills of Persuguié

By Bill Abrams I have a suggestion for the U.N. Next September, when the General Assembly begins its session, don’t meet in Manhattan.…
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