Brand Experience

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The Leftovers of Fast Fashion

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Brandy Davis-Balsamo Wandering through a used clothing store, Jane pushes her way into a rack so tight [...]

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Building Sustainability Into Your Operations: The Importance of Governance

Driving sustainability into the operations of a company is an oft-stated goal for sustainability departments. How many times have you heard (or said!): “My vision is that one day our department will go away…and sustainability will be just part of everyday business, and the sustainability department will be out of a job.”  But how do [...]

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Don’t Just Save a Tree, Replant a Whole Forest

A “plant-a-tree” campaign doesn’t necessarily leap to mind as the pinnacle in innovative cause marketing. In fact, when I first heard about Government Solutions Group, a company that facilitates cause-related marketing between brands and state parks, it conjured images of elementary school students filing into fields with their seedlings tucked inside paper cups for a [...]

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