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By Pamela Biery Every brand needs a story, and some brands are writing ones that include the planet. Each year, millions of businesses each spend thousands of dollars on advertising. Others invest in contrived giving programs, costing more to publicize than actual contributions made to charities. Advertising casts a broad net. Public relations, if taken [...]
40 Years in, Solar is Ready for a Makeover
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Lindsay Saxby Think quick: What brand comes to mind when you think of batteries? Is it Energizer, the brand that keeps going and going? How about fuel efficient cars? Did the [...]
Sex with Trees: Do’s & Don’ts of Using Sex to Sell Sustainability
This post is part of a year-end series by MBA students at California College of the Arts’ Design MBA Program. Read more about our annual partnership here. Tall, lean, leaves blowing in the wind and all natural – trees are pretty sexy . . .right? What about global warming, conservation or recycling? For many, not [...]
“Environmental Consciousness” A New Pillar of Consumer Branding
According to Annie Longsworth, Global Sustainability Practice Leader for Cohn & Wolfe, the three traditional pillars of consumer branding are: Trustworthiness Caring About The Customer Product Quality In this exclusive two part video, Annie introduces us to a new 4th Pillar – “Environmental Consciousness”. This is a sea change in branding that has occurred rapidly [...]
Reputation as Growth Driver: Disney and “Generation Green”
With kids as one of its core demographics, The Walt Disney Company is obviously quite interested in what kids care about. Speaking at the Wall Street Journal’s ECO:nomics conference, Disney President and CEO Robert Iger discussed how kids as young as five are becoming increasingly concerned about environmental issues. It doesn’t stop with this “generation [...]
The Aesthetics of Trust: What It Takes to Break Through the Clutter
By Mitch Baranowski, co-founder of BBMG. This article originally appeared on Itshowwelive.com You would think, with some 400+ trustmarks vying for consumer attention, that most would dedicate a modicum of time and attention to the actual design of the trustmark. You know, so it stands out from the crowd. So it projects trustworthy attributes. So [...]
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Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.
Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.
NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow.
Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.
SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.
Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow. Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.Have your event listed here.
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