branding

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#NowTrending: Enlightened Brands

Enlightened brands are brands that have evolved to a higher state of consciousness. They take real, meaningful, sometimes even painful, action to make…
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Trust, Brand Value and Fossil Fuel Companies

Anyone who watched the Boston Red Sox get blown out by the Los Angeles Angels last week may have noticed a billboard behind…
SwitchPoint, held in Saxapahaw, North Carolina on April 23 and 24, is an annual conference that invites entrepreneurs and business and nonprofit leaders to share and amplify their global impact in the fields of public health, technology, business, design, science and art.

What’s a ‘Mad Man’ Doing at a Global Humanitarianism Conference?

After speaking at the SwitchPoint conference, John Newall of McKinney Advertising Agency confessed that he couldn’t help but ponder his own attendance: “I…
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Using Digital Media to Build Brand Sustainability

“80 percent of the market value of companies is contained in relationships with its stakeholders,” John Friedman, author of "PR 2.0: How Digital…
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Top 10 Social Innovation Trends of 2015

This list is all about taking the top 10 social innovation trends of 2015 and transforming them into actionable opportunities that you can…
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How to Get Consumers to Walk the Sustainability Talk When it Comes to Fashion

If you look at studies exploring consumer attitudes, you find that consumers indeed seem to be more conscious about sustainability and are more…
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Unilever, Sketches and 10 Sustainable Branding Best Practices

Ten branding best practices, illustrated by Sketches, the 56-million view video by Dove (a Unilever brand), and an interview with Christine Cea, Unilever's…
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Top 25 Sustainable Brands on Twitter

Today, we salute you, sustainable businesses of the present who keep a responsible eye on the future. On Wednesday, we ran a similar…
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UK Retailer Selfridges Promotes “No Noise,” No Brand Concept

Uk department store Selfridges has rolled out a new store-wide branding concept, “No Noise,” which invites shoppers to “celebrate the power of quiet."
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Unilever Promotes Handwashing Campaign Message Using Rotis

Flat roti bread spread an important message about a handwashing campaign in India thanks to Unilever and its bar soap brand, Lifebuoy.
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Three Case Studies of Transcendent Branding

The Net Impact panel, Transformational Innovation & Iconic Branding: Scaling Social & Business Impact, provided three case studies of small brands doing big…
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Why Do Zipcar Users Abuse the Cars? 4 Lessons For the Access Economy

Two researchers try to figure out why consumers don’t take good care of their Zipcars and what we can learn from it on…
Raphael Bemporad speaking at Sustainable Brands 2012

Disrupt and Delight: 5 Principles for Sustainable Brand Innovation

At Sustainable Brands 2012, Raphael Bemporad shared BBMG's challenge to brands: Disrupt and Delight. He gave five brand innovation principles to make the…
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The Global Brands That Could Change the World

Futerra, a sustainability communications firm based in the United Kingdom, released its list of the top 100 Planet Brands.
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A Better Idea for Branding Public Transit

How to make public transit compete with the automobile? A complete re-brand. An Atlantic Cities blog post recently posed a question that consistently…