best friends

8 Branding Tips: Be Your Customers’ Best Friend

At the recent Women in Green Forum, there was some talk about branding and communication. Here are eight ways you can develop a…

Secret Emails: American Egg Board Flips Over Just Mayo’s Eggless Success

The American Egg Board has egg on its face, and it isn't pretty. Especially when you consider the millions of U.S. consumers that…

#NowTrending: Enlightened Brands

Enlightened brands are brands that have evolved to a higher state of consciousness. They take real, meaningful, sometimes even painful, action to make…

Trust, Brand Value and Fossil Fuel Companies

Anyone who watched the Boston Red Sox get blown out by the Los Angeles Angels last week may have noticed a billboard behind…
SwitchPoint, held in Saxapahaw, North Carolina on April 23 and 24, is an annual conference that invites entrepreneurs and business and nonprofit leaders to share and amplify their global impact in the fields of public health, technology, business, design, science and art.

What’s a ‘Mad Man’ Doing at a Global Humanitarianism Conference?

After speaking at the SwitchPoint conference, John Newall of McKinney Advertising Agency confessed that he couldn’t help but ponder his own attendance: “I…
Friedman_LR (1)

Using Digital Media to Build Brand Sustainability

“80 percent of the market value of companies is contained in relationships with its stakeholders,” John Friedman, author of "PR 2.0: How Digital…
Sources of Innovation

Top 10 Social Innovation Trends of 2015

This list is all about taking the top 10 social innovation trends of 2015 and transforming them into actionable opportunities that you can…
window shopping

How to Get Consumers to Walk the Sustainability Talk When it Comes to Fashion

If you look at studies exploring consumer attitudes, you find that consumers indeed seem to be more conscious about sustainability and are more…
sketches copy

Unilever, Sketches and 10 Sustainable Branding Best Practices

Ten branding best practices, illustrated by Sketches, the 56-million view video by Dove (a Unilever brand), and an interview with Christine Cea, Unilever's…

Top 25 Sustainable Brands on Twitter

Today, we salute you, sustainable businesses of the present who keep a responsible eye on the future. On Wednesday, we ran a similar…
Selfridges, no noise, no noise campaign, quiet room, united kingdom, absolutely fabulous, fashion, branding, Leon Kaye, retailers, Alex Cochrane, Katie Peterson, high street

UK Retailer Selfridges Promotes “No Noise,” No Brand Concept

Uk department store Selfridges has rolled out a new store-wide branding concept, “No Noise,” which invites shoppers to “celebrate the power of quiet."
unilever, lifebuoy, branding, cause branding, roti, India, Allahabad, lifebuoy soap, Kumbh Mela, A Christmas Story, Leon Kaye, diarrhea, Global Handwashing Day, corporate social responsibility

Unilever Promotes Handwashing Campaign Message Using Rotis

Flat roti bread spread an important message about a handwashing campaign in India thanks to Unilever and its bar soap brand, Lifebuoy.

Three Case Studies of Transcendent Branding

The Net Impact panel, Transformational Innovation & Iconic Branding: Scaling Social & Business Impact, provided three case studies of small brands doing big…
A ZipCar Min Cooper in Manhattan

Why Do Zipcar Users Abuse the Cars? 4 Lessons For the Access Economy

Two researchers try to figure out why consumers don’t take good care of their Zipcars and what we can learn from it on…
Raphael Bemporad speaking at Sustainable Brands 2012

Disrupt and Delight: 5 Principles for Sustainable Brand Innovation

At Sustainable Brands 2012, Raphael Bemporad shared BBMG's challenge to brands: Disrupt and Delight. He gave five brand innovation principles to make the…