branding

Kimberly-Clark and WWF Launch Branding Partnership to Halt Deforestation

Kimberly-Clark and WWF have announced a new campaign to raise the awareness of both retailers and consumers about the benefit of FSC-certified paper…

NPR and Starbucks: Polarizing Brands that Still Succeed

The brand consultancy Enso ranked 150 top U.S. brands, and found Starbucks and NPR to be the most "polarizing." Yet both organizations have…

Stanford MBA Students Get Personal Branding Lessons from Tyra Banks

Former supermodel Tyra Banks will co-teach a personal branding course this fall at Stanford's Graduate School of Business.

Honey Maid Preaches Tolerance, With a Side of Graham Crackers

In its latest campaign, “Neighbors,” the brand showcases the initial wariness and then mutual acceptance of two neighbors — one of whom is…

6 Sustainability Careers That Haven’t Occurred to You Yet

Katie Kross of Duke University's Fuqua School of Business shares six impact-oriented careers you may be missing on your job hunt.

How to Tell Stories That Enhance Your Brand

If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible;…

Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…

8 Branding Tips: Be Your Customers’ Best Friend

At the recent Women in Green Forum, there was some talk about branding and communication. Here are eight ways you can develop a…

Secret Emails: American Egg Board Flips Over Just Mayo’s Eggless Success

The American Egg Board has egg on its face, and it isn't pretty. Especially when you consider the millions of U.S. consumers that…

#NowTrending: Enlightened Brands

Enlightened brands are brands that have evolved to a higher state of consciousness. They take real, meaningful, sometimes even painful, action to make…

Trust, Brand Value and Fossil Fuel Companies

Anyone who watched the Boston Red Sox get blown out by the Los Angeles Angels last week may have noticed a billboard behind…

What’s a ‘Mad Man’ Doing at a Global Humanitarianism Conference?

After speaking at the SwitchPoint conference, John Newall of McKinney Advertising Agency confessed that he couldn’t help but ponder his own attendance: “I…

Using Digital Media to Build Brand Sustainability

“80 percent of the market value of companies is contained in relationships with its stakeholders,” John Friedman, author of "PR 2.0: How Digital…

Top 10 Social Innovation Trends of 2015

This list is all about taking the top 10 social innovation trends of 2015 and transforming them into actionable opportunities that you can…

How to Get Consumers to Walk the Sustainability Talk When it Comes to Fashion

If you look at studies exploring consumer attitudes, you find that consumers indeed seem to be more conscious about sustainability and are more…