The Business Case for Sustainability

Building evidence for financial ROI

Those of us who intuitively care about the idea of “sustainability” have no problem feeling good about it. It just feels like the right thing to do.

But at the end of the day, we need to convince hard nosed business practitioners that there is a benefit to investing time and money in sustainability initiatives. In the past few years more and more companies have begin taking sustainability seriously and are even benefiting financially from sustainable business practices.

The articles on this page outline some of the best examples.

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Multinationals Collaborate to Halve Food Waste

At its annual Global Summit in New York City last week, the Consumer Goods Forum announced a bold resolution to tackle food waste.…
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Video: Bruno Sarda, Dell on “The ROI of Sustainability”

At Sustainable Brands 2015, we asked thought leaders to define the ROI of Sustainability in their words. In this video, Bruno Sarda of…
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General Mills: Water Stewardship and the Evolution of Business Imperatives

For a food giant like General Mills, water stewardship and resource management isn't an option. It's a business imperative.
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How Nike Embraced CSR and Went From Villain to Hero

In the late 1990s, faced with overwhelming public anger, Nike accepted responsibility for poor working conditions in its supplier factories and vowed to…
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The Business Case for Investing in Water and Hygiene

The water, sanitation and health (WASH) sector affords opportunities for companies to create business value and to generate lasting social impact at the…
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Fashion Brands Tackle Community Development

Have you ever thought about how far your clothing traveled to reach you? Some big brands are trying to bring the locavore movement…
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Trapped by Success: Thoughts on Sustainability in Business Following SB’15 San Diego

Sustainable Brands founder and CEO, KoAnn Skrzyniarz, kicked off the SB'15 conference, and among the issues she addressed was the pace of change.…
Sourcing more efficient barley is just one of the ways MillerCoors conserves water.

MillerCoors Sees the ROI in Conserving Water

Water conservation is a central component of MillerCoors' corporate responsibility strategy. But what's the business case? We spoke with Kim Marotta, the company's…
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The Corporate Risk of Climate Change

While public companies are required to disclose risk in their financial reporting, there is little incentive for them to actually blame climate change.
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Sustainability Brand Valuation Measures Up

Sustainability proponents know intuitively that sustainability's contribution to corporate value is great but that we have generally failed to convince skeptics that estimating…
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Finding the ROI in Sustainability

Just about anyone who has worked in the area of sustainability has had to deal with the question of justifying long-term investments on…
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Is There a Business Case for Product Take-Back?

There are many environmental and financial benefits to extended producer responsibility (EPR): the idea that a product’s manufacturers and retailers should assume responsibility…
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Finding the Value in Sustainable and Inclusive Business Activities

How are sustainable business practices initiated and valuated? Though materiality assessments continue to advance in sophistication, in order to initiate sustainable or inclusive…
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Talking Sustainability with Your CFO Shouldn’t Be Scary

We often hear that sustainability professionals need to get better at talking to the CFO. Frankly, this is a scary proposition for many…
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London Business School Prof on the Long-Term Benefits of ESG

Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship at the London Business School whose research focuses on sustainability and CSR, talks about the…