The Business Case for Sustainability

Building evidence for financial ROI

Those of us who intuitively care about the idea of “sustainability” have no problem feeling good about it. It just feels like the right thing to do.

But at the end of the day, we need to convince hard nosed business practitioners that there is a benefit to investing time and money in sustainability initiatives. In the past few years more and more companies have begin taking sustainability seriously and are even benefiting financially from sustainable business practices.

The articles on this page outline some of the best examples.

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Talking Sustainability with Your CFO Shouldn’t Be Scary

We often hear that sustainability professionals need to get better at talking to the CFO. Frankly, this is a scary proposition for many…
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London Business School Prof on the Long-Term Benefits of ESG

Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship at the London Business School whose research focuses on sustainability and CSR, talks about the…
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SAP’s Integrated Reporting is a Big Success

SAP recently released its first integrated reporting results for financial and non-financial performance in 2012.
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The Business Case For Sustainability is Becoming Easier to Make

Good news: the business case for sustainability is becoming an easier sell for companies both large and small.
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Sharing is the Rational Economic Choice

The barriers to a sustainable future are many and complex, and no single entity has all the answers. In a sharing society, organisations…
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How SAP Makes the Business Case for Sustainability

SAP's transformation of its business model is a compelling example on the business case for sustainability.
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MIT Study Makes the Case for Sustainability

The message of the new study is quite clear – more companies see sustainability as a core business driver, and innovate and profit…
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The Business Case for Women in the Workplace

Oliver Balch explains why women will be a fundamental part of getting the global economy back on track – and setting it on…
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3 Corporate Sustainability Issues for 2013

The Chief Sustainability Officer of SC Johnson shares her thoughts on how companies will use sustainability to boost the bottom line in 2013.
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Andrew Winston Explains Why We Need More Paul Polmans

Andrew Winston, co-author of Green to Gold, who also advises some of the world’s biggest companies on environmental strategy, offered a very clear…
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The Business Case for Ecosystems and Biodiversity

Singapore's the new home for the new TEEB (The Economics of Ecosystems and Biodiversity) for Business Coalition, a pioneering group of international business,…
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Research Shows That LEED-Certified Bank Branches Have Greater Revenues

A study of 562 PNC branches was looking to see if the business performance of LEED certified workplaces exceeds that of non-LEED certified…
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How to Sell Sustainability Within Corporate America

Sustainability within corporate America has become mainstream, and a new report discusses the value of expertise, communication and numbers.

Symbolic Rather than Substantive CSR Action to Maximize Financial Impact?

A new paper entitled “Do Actions Speak Louder Than Words? The case of CSR” explores not if CSR affects financial performance, but rather…
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Proxy Season 2012: More Requests, More Engagement, More Results

The 2012 proxy season was busy as always - Ceres reported that investors successfully used shareholder resolutions to spur action on corporate sustainability…