The Business Case for Sustainability

Building evidence for financial ROI

Those of us who intuitively care about the idea of “sustainability” have no problem feeling good about it. It just feels like the right thing to do.

But at the end of the day, we need to convince hard nosed business practitioners that there is a benefit to investing time and money in sustainability initiatives. In the past few years more and more companies have begin taking sustainability seriously and are even benefiting financially from sustainable business practices.

The articles on this page outline some of the best examples.

Why Being Bold is Not Enough When it Comes to Sustainability

While companies seem to be moving forward, the challenges we face advance much faster in the other direction, 3p correspondent Raz Godelnik said…

What We Expect: Climate Impacts from a Trump Administration

Donald Trump's election comes at a time where the world needs more engagement in climate policy, not less. Here are some impacts we…

Volcom’s Sustainability Initiative Turns Fishing Nets into Bikinis

Lost fishing nets are a dangerous threat to fish, marine mammals, sea turtles and other types of marine life that become entangled in…

It’s a Brave New World for Sustainability Professionals

Last week, a group of business leaders sat down to talk about corporate climate commitments at BSR 2016. But their comments highlighted an…

The Science-Based Business Case for Addressing Climate Change

James Donovan, CEO of impact investing firm ADEC Innovations, makes the business case for strong corporate action around climate change and the U.N.…

At BSR 2016, Business Leaders Make the Case for Climate Action

Climate action is no longer about philanthropy or social responsibility; it is good business sense, company executives said at the BSR conference in…

‘Green Giants’ Prove That Sustainability Sells

In her new book, "Green Giants," Freya Williams makes the business case for sustainability and profiles nine companies with green products that achieve…

There’s Big Money in Sustainable Food and Agriculture Investments

The food and agriculture industry could create $2.3 trillion a year by 2030 for companies with stakes in sustainable business models, according to…

After Trump Tax Fiasco, Time for a New Kind of Corporation?

Donald Trump's recent statements about tax liability and fiduciary obligation highlights what's wrong with corporate law.

How to Create and Integrate a Sustainability Strategy

A well-crafted sustainability strategy can unlock growth and improve business performance in companies of all sizes.

Food Waste: We All Know the Stats, So Why Has Nothing Changed?

It's true that the global food waste crisis is -- finally -- having a moment in the international dialogue. But while more people…

Building CSR into the Culture of Your Company Pays Dividends

Businesses know that investing in good is crucial to attract and retain top talent, and most business leaders expect this trend to increase.

Got Purpose?: Analyzing Purpose-Driven Brands in the 21st Century

The conversation around purpose-driven brands is now reaching a head. And companies are using their products and services as a medium to communicate…

Taking Care of Business in the High-Road Economy

Raising the minimum wage. Guaranteeing paid family leave. Increasing employee ownership. “Banning the box” to give applicants who’ve served time a fair chance…

Patagonia’s Founder Rewrites His Philosophy for a New Era of Environmental Crisis

When Patagonia makes a decision because it’s the right thing to do for the planet, it ends up also being good for the…