The Business Case for Sustainability

Building evidence for financial ROI

Those of us who intuitively care about the idea of “sustainability” have no problem feeling good about it. It just feels like the right thing to do.

But at the end of the day, we need to convince hard nosed business practitioners that there is a benefit to investing time and money in sustainability initiatives. In the past few years more and more companies have begin taking sustainability seriously and are even benefiting financially from sustainable business practices.

The articles on this page outline some of the best examples.


Finding the ROI of Sustainability

How can we measure the ROI of sustainability? Our series with MeterHero this summer explored that question by examining case studies of companies,…
Employee Empowerment

Why Your Sustainability Strategy Can Be Pivotal to Employee Engagement

A sense of purpose inspires confidence among employees which can translate into increased productivity, improved retention and decreased costs from reduced turnover rates,…
Waste Management

Waste Management Helps Businesses Turn Waste into Opportunity

Waste Management sustainability services is proof that sustainability pays. Since 2003, the company has delivered more than 157 million in direct cost-savings to…

4 Ways to Make Your Sustainability Programs Downsize-Proof

McGee Young, founder and CEO of MeterHero, provides four tips that can help you sustain your sustainability programs even in the face of…

The ROI of San Francisco’s Zero-Waste Program

Seizing an opportunity to conserve resources, reduce environmental impact, and create jobs, the city of San Francisco set a goal in 2002 to…

Burlington, Vermont Leads the Charge in 100 Percent Renewable Energy

Vermont's largest city has been making smart investments in renewable energy for years. Now, their hard work has finally paid off.

Multinationals Collaborate to Halve Food Waste

At its annual Global Summit in New York City last week, the Consumer Goods Forum announced a bold resolution to tackle food waste.…

Video: Bruno Sarda, Dell on “The ROI of Sustainability”

At Sustainable Brands 2015, we asked thought leaders to define the ROI of Sustainability in their words. In this video, Bruno Sarda of…

General Mills: Water Stewardship and the Evolution of Business Imperatives

For a food giant like General Mills, water stewardship and resource management isn't an option. It's a business imperative.

How Nike Embraced CSR and Went From Villain to Hero

In the late 1990s, faced with overwhelming public anger, Nike accepted responsibility for poor working conditions in its supplier factories and vowed to…

The Business Case for Investing in Water and Hygiene

The water, sanitation and health (WASH) sector affords opportunities for companies to create business value and to generate lasting social impact at the…

Fashion Brands Tackle Community Development

Have you ever thought about how far your clothing traveled to reach you? Some big brands are trying to bring the locavore movement…
Sustainable Brands

Trapped by Success: Thoughts on Sustainability in Business Following SB’15 San Diego

Sustainable Brands founder and CEO, KoAnn Skrzyniarz, kicked off the SB'15 conference, and among the issues she addressed was the pace of change.…
Sourcing more efficient barley is just one of the ways MillerCoors conserves water.

MillerCoors Sees the ROI in Conserving Water

Water conservation is a central component of MillerCoors' corporate responsibility strategy. But what's the business case? We spoke with Kim Marotta, the company's…
big wave

The Corporate Risk of Climate Change

While public companies are required to disclose risk in their financial reporting, there is little incentive for them to actually blame climate change.