The Business Case for Sustainability

Building evidence for financial ROI

Those of us who intuitively care about the idea of “sustainability” have no problem feeling good about it. It just feels like the right thing to do.

But at the end of the day, we need to convince hard nosed business practitioners that there is a benefit to investing time and money in sustainability initiatives. In the past few years more and more companies have begin taking sustainability seriously and are even benefiting financially from sustainable business practices.

The articles on this page outline some of the best examples.

Patagonia’s Founder Rewrites His Philosophy for a New Era of Environmental Crisis

When Patagonia makes a decision because it’s the right thing to do for the planet, it ends up also being good for the…

Did We Make a Difference? Calculating the Social ROI on Philanthropic Dollars

Board members, shareholders, funders and the public want to know just how their philanthropic dollars are driving positive social change. The President of…

The Business Case for Safer Chemicals Now

Companies that fail to address the health and environmental threats from toxic chemicals “pose a greater risk for investors than companies that take…

Doing Away with the Death Economy

The self-proclaimed "economic hit man" explains how he used optimistic modeling to get developing countries signed up for more debt then they could…

Prologis Makes the Business Case for Investing in Solar

Warehouse owner Prologis has long been engaged in the solar industry, and it's now America's second largest corporate solar power generator after Walmart.

Securing Buy-in From the Top: 7 Benefits of Integrated Thinking

Change isn't an easy process in any organization. The challenge for many CSOs is getting their boards and corporate leadership to think beyond…

Finding the ROI of Sustainability

How can we measure the ROI of sustainability? Our series with MeterHero this summer explored that question by examining case studies of companies,…

Why Your Sustainability Strategy Can Be Pivotal to Employee Engagement

A sense of purpose inspires confidence among employees which can translate into increased productivity, improved retention and decreased costs from reduced turnover rates,…

Waste Management Helps Businesses Turn Waste into Opportunity

Waste Management sustainability services is proof that sustainability pays. Since 2003, the company has delivered more than 157 million in direct cost-savings to…

4 Ways to Make Your Sustainability Programs Downsize-Proof

McGee Young, founder and CEO of MeterHero, provides four tips that can help you sustain your sustainability programs even in the face of…

The ROI of San Francisco’s Zero-Waste Program

Seizing an opportunity to conserve resources, reduce environmental impact, and create jobs, the city of San Francisco set a goal in 2002 to…

Burlington, Vermont Leads the Charge in 100 Percent Renewable Energy

Vermont's largest city has been making smart investments in renewable energy for years. Now, their hard work has finally paid off.

Multinationals Collaborate to Halve Food Waste

At its annual Global Summit in New York City last week, the Consumer Goods Forum announced a bold resolution to tackle food waste.…

Video: Bruno Sarda, Dell on “The ROI of Sustainability”

At Sustainable Brands 2015, we asked thought leaders to define the ROI of Sustainability in their words. In this video, Bruno Sarda of…

General Mills: Water Stewardship and the Evolution of Business Imperatives

For a food giant like General Mills, water stewardship and resource management isn't an option. It's a business imperative.