The Business Case for Sustainability

Building evidence for financial ROI

Those of us who intuitively care about the idea of “sustainability” have no problem feeling good about it. It just feels like the right thing to do.

But at the end of the day, we need to convince hard nosed business practitioners that there is a benefit to investing time and money in sustainability initiatives. In the past few years more and more companies have begin taking sustainability seriously and are even benefiting financially from sustainable business practices.

The articles on this page outline some of the best examples.

jaguar

The Business Case for Ecosystems and Biodiversity

Singapore's the new home for the new TEEB (The Economics of Ecosystems and Biodiversity) for Business Coalition, a pioneering group of international business,…
PNC bank

Research Shows That LEED-Certified Bank Branches Have Greater Revenues

A study of 562 PNC branches was looking to see if the business performance of LEED certified workplaces exceeds that of non-LEED certified…
sustainability, corporate responsibility, corporate social responsibility, Weinreb Group, VOX Global, Net Impact, communications, quantification, Leon Kaye

How to Sell Sustainability Within Corporate America

Sustainability within corporate America has become mainstream, and a new report discusses the value of expertise, communication and numbers.

Symbolic Rather than Substantive CSR Action to Maximize Financial Impact?

A new paper entitled “Do Actions Speak Louder Than Words? The case of CSR” explores not if CSR affects financial performance, but rather…
feat-vote

Proxy Season 2012: More Requests, More Engagement, More Results

The 2012 proxy season was busy as always - Ceres reported that investors successfully used shareholder resolutions to spur action on corporate sustainability…

Book Review: The New Sustainability Advantage, by Bob Willard

Bob Willard’s 10th Anniversary book, The New Sustainability Advantage, is an update of the old with new and relevant examples. For sustainability non-believers,…
marks and spencer

5 Lessons from Marks and Spencer on the Business Case for Sustainability

M&S’s new progress report shows the right way to make the business case for sustainability. Although the business case is mostly about the…
IMG_38542-200

MIT Study Shows that Sustainability is Profitable

MIT issued its third annual Sustainability and Innovation Global Executive Study, which reveals a strong causation and correlation between sustainability and profits.
rx4307_6bfi8bfj8efrro8zfpni8tyfhxxxxxx8u9fi87fdk8atfxs3aw8tufhxxxxxx

Exclusive Interview: Walmart’s Andrea Thomas, SVP Sustainability

Bill Roth sits down with Andrea Thomas, Walmart's Senior Vice President of Sustainability, to discuss how Walmart is evolving an enterprise-scale business process…
HunterLovins

Hunter Lovins is Still Optimistic About the Future of Sustainability in Business

Hunter Lovins set down last week to a conversation with Eban Goodstein, the Director of the Bard MBA in Sustainability and Bard Center…
whole foods_x

Why Whole Foods is Not a Sustainable Business

Whole Foods Market is performing very well in the stock market. An article on Motley Fool argued that these results are connected to…
Philips_x

Philips Makes the Business Case for Sustainability

Philips’ 2011 sustainability report includes many interesting achievements and developments of the company, which together portray not just the picture of a company…
MONEY-GLOBE

Embracing the Economic Case for Sustainable Design

By Ronald C. Weston, AIA, LEED AP The sustainable design and green building movement have made tremendous advances over the past decade to…
feat-green

The Post-Recessionary Case for Sustainable Business.

By Janine Kubert “…[T]he goal of sustainability is to increase long-term shareholder and social value, while decreasing industry’s use of materials and reducing…
feat-talk

Learning How to Make the Case for Sustainability

By Pauline S Chandler The language of sustainability can be complex, particularly if it’s nested in systems thinking.  Learning how to make the…