The Business Case for Sustainability

Building evidence for financial ROI

Those of us who intuitively care about the idea of “sustainability” have no problem feeling good about it. It just feels like the right thing to do.

But at the end of the day, we need to convince hard nosed business practitioners that there is a benefit to investing time and money in sustainability initiatives. In the past few years more and more companies have begin taking sustainability seriously and are even benefiting financially from sustainable business practices.

The articles on this page outline some of the best examples.

How to Create and Integrate a Sustainability Strategy

A well-crafted sustainability strategy can unlock growth and improve business performance in companies of all sizes.

Food Waste: We All Know the Stats, So Why Has Nothing Changed?

It's true that the global food waste crisis is -- finally -- having a moment in the international dialogue. But while more people…

Building CSR into the Culture of Your Company Pays Dividends

Businesses know that investing in good is crucial to attract and retain top talent, and most business leaders expect this trend to increase.

Got Purpose?: Analyzing Purpose-Driven Brands in the 21st Century

The conversation around purpose-driven brands is now reaching a head. And companies are using their products and services as a medium to communicate…

Taking Care of Business in the High-Road Economy

Raising the minimum wage. Guaranteeing paid family leave. Increasing employee ownership. “Banning the box” to give applicants who’ve served time a fair chance…

Patagonia’s Founder Rewrites His Philosophy for a New Era of Environmental Crisis

When Patagonia makes a decision because it’s the right thing to do for the planet, it ends up also being good for the…

Did We Make a Difference? Calculating the Social ROI on Philanthropic Dollars

Board members, shareholders, funders and the public want to know just how their philanthropic dollars are driving positive social change. The President of…

The Business Case for Safer Chemicals Now

Companies that fail to address the health and environmental threats from toxic chemicals “pose a greater risk for investors than companies that take…

Doing Away with the Death Economy

The self-proclaimed "economic hit man" explains how he used optimistic modeling to get developing countries signed up for more debt then they could…

Prologis Makes the Business Case for Investing in Solar

Warehouse owner Prologis has long been engaged in the solar industry, and it's now America's second largest corporate solar power generator after Walmart.

Securing Buy-in From the Top: 7 Benefits of Integrated Thinking

Change isn't an easy process in any organization. The challenge for many CSOs is getting their boards and corporate leadership to think beyond…

Finding the ROI of Sustainability

How can we measure the ROI of sustainability? Our series with MeterHero this summer explored that question by examining case studies of companies,…

Why Your Sustainability Strategy Can Be Pivotal to Employee Engagement

A sense of purpose inspires confidence among employees which can translate into increased productivity, improved retention and decreased costs from reduced turnover rates,…

Waste Management Helps Businesses Turn Waste into Opportunity

Waste Management sustainability services is proof that sustainability pays. Since 2003, the company has delivered more than 157 million in direct cost-savings to…

4 Ways to Make Your Sustainability Programs Downsize-Proof

McGee Young, founder and CEO of MeterHero, provides four tips that can help you sustain your sustainability programs even in the face of…