The Business Case for Sustainability

Building evidence for financial ROI

Those of us who intuitively care about the idea of “sustainability” have no problem feeling good about it. It just feels like the right thing to do.

But at the end of the day, we need to convince hard nosed business practitioners that there is a benefit to investing time and money in sustainability initiatives. In the past few years more and more companies have begin taking sustainability seriously and are even benefiting financially from sustainable business practices.

The articles on this page outline some of the best examples.

Book Review: The New Sustainability Advantage, by Bob Willard

Bob Willard’s 10th Anniversary book, The New Sustainability Advantage, is an update of the old with new and relevant examples. For sustainability non-believers,…
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5 Lessons from Marks and Spencer on the Business Case for Sustainability

M&S’s new progress report shows the right way to make the business case for sustainability. Although the business case is mostly about the…
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MIT Study Shows that Sustainability is Profitable

MIT issued its third annual Sustainability and Innovation Global Executive Study, which reveals a strong causation and correlation between sustainability and profits.
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Exclusive Interview: Walmart’s Andrea Thomas, SVP Sustainability

Bill Roth sits down with Andrea Thomas, Walmart's Senior Vice President of Sustainability, to discuss how Walmart is evolving an enterprise-scale business process…
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Hunter Lovins is Still Optimistic About the Future of Sustainability in Business

Hunter Lovins set down last week to a conversation with Eban Goodstein, the Director of the Bard MBA in Sustainability and Bard Center…
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Why Whole Foods is Not a Sustainable Business

Whole Foods Market is performing very well in the stock market. An article on Motley Fool argued that these results are connected to…
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Philips Makes the Business Case for Sustainability

Philips’ 2011 sustainability report includes many interesting achievements and developments of the company, which together portray not just the picture of a company…
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Embracing the Economic Case for Sustainable Design

By Ronald C. Weston, AIA, LEED AP The sustainable design and green building movement have made tremendous advances over the past decade to…
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The Post-Recessionary Case for Sustainable Business.

By Janine Kubert “…[T]he goal of sustainability is to increase long-term shareholder and social value, while decreasing industry’s use of materials and reducing…
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Learning How to Make the Case for Sustainability

By Pauline S Chandler The language of sustainability can be complex, particularly if it’s nested in systems thinking.  Learning how to make the…

The Business Case for Sustainability: Intercontinental Hotels

Bob Willard’s video, “The Business Case for Sustainability” explains that companies on the journey towards sustainability move through several stages before reaching a…