Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

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These Social Impact Ads Will Make You Smile

Studies show that millennials want to buy from companies that are interested in more than profit. They want to support brands that care.…
Whirlpool, Habitat for Humanity, corporate social responsibility, cause marketing, Leon Kaye, corporate citizenship

Whirlpool and Habitat for Humanity Partnership: True Corporate Giving

What began with appliance donations has become one of Whirlpool’s most successful corporate social responsibility programs. It is hard to argue with the…
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Uber Can’t Buy Me Love

Uber takes the robber-baron approach to reputation, but trying to fix bad rep with a charitable donation is so 19th century.
Before you bust out the snacks this Sunday, you may want to reach for a tissue, because you're about to feel things.

3p Weekend: The Best (Cause Marketing) Super Bowl Ads of All Time

before we turn on our TVs this Sunday, let's take a moment to recognize companies that used their million-dollar ad spots for something…
Water scarcity, water.org, Stella Artois, buy a lady a drink, Matt Damon, Leon Kaye, India, microfinance, cause marketing

Why Stella Artois Wants You to “Buy a Lady a Drink”

Stella Artois “Buy a Lady a Drink” campaign opened last week at the Sundance Film Festival in Utah in a partnership with Water.org.
Digital Activism Study Infographic

Report: How Organizations Can Turn Slacktivism into Clicktivism

The stereotype of a slacktivist may have to change, according to the "2014 Cone Communications Digital Activism Study” that examines the ways technology…
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Getting a Little Good Out of Everyday Choices

As it turns out, the opportunity to goose a little good out of people is everywhere.
John Coyne of Unilever presents at Companies & Causes Canada conference

Canadian Companies and Charities Discuss the Future of Cause Marketing

Not that long ago cause marketing – leveraging a brand to encourage consumer participation in a cause effort – was the practice of…
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The Quick & Dirty: Snake Oil Sellers

Let's go back to the beginning of almost every company that exists today: You can find a clear social mission at the heart…
Through the Tom's of Maine

Nominate Your Favorite Nonprofit to Win $10,000 from Tom’s of Maine

Now in its sixth year, the Tom’s of Maine 50 States for Good program rewards grassroots nonprofits with a total of $500,000 in…
Voting

Fear-Based Marketing Has No Place in the Mainstream Climate Change Debate

When it comes to climate change, voting, marching and innovating are "achievable, empowering, scalable and marketable," argues Ian Edwards -- and are far…
Buddy Cianci, pasta sauce, cause marketing, Rhode Island, Providence, scholarships, Leon Kaye

Buddy Cianci Pasta Sauce: The Latest Cause Marketing Failure

The AP investigated the claims of Buddy Cianci that his pasta sauce benefits schoolchildren, and found that for three years, it made a…
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3p Weekend: 10 Clever (and Conscious) Ad Campaigns That Won the Internet

It's tough to deliver a truly great ad campaign these days. In an ever-expanding sea of competition, ads that appeal to social consciousness…
Trends don't just happen on the runway.

A Year in CSR: The Top 10 Trends of 2013

From the massive Bangladesh fire and factory collapse, to the horse meat scandal and ongoing international natural disasters, 2013 was a year of…
Common

Alex Bogusky Launches “World’s First Collaborative Brand”

Adweek Creative Director of the Decade Alex Bogusky is preparing to launch an online retail store called the COMMON Marketplace to support socially…