Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

goats

What a Goat Can Teach You About Cause Marketing

A tech storage company used cause marketing and a partnership with Oxfam to give goats to the poor. Here three things you can…
Tips for Your Next Cause Marketing Campaign

7 Tips for Your Next Cause Marketing Campaign

Learn seven action-oriented tips to take your upcoming cause marketing campaigns to the next level. From advice about selecting a tactic to creating…
JetBlue

JetBlue’s Purpose-Driven Campaigns Spark Conversation

During a divisive time, how can a company inspire people to lay aside personal opinions and do something for the greater good? JetBlue…
Turn Up For Good

Viacom Turns Up For Good

Viacom is a massive media company that's positioned itself as a powerful force for change. And its corporate social responsibility (CSR) branch is…
Save the food

This Strawberry Ad About Food Waste Gives Us All The Feels

The oddly emotional campaign sheds light on the sad reality that more than 40 percent of all food purchased in the U.S. each…
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Boost Your Cause: Increase Donations With Mobile Payments

Mobile payments were designed with traditional buyers and sellers in mind, but they can be highly beneficial to nonprofit organizations that rely on…
Social enterprise, corporate responsibility, Colgate, Leon Kaye, ASPIREist, USA Network, Neal Weinberg, LeBron James

ASPIREist Brings Meaningful Content to TV

ASPIREist, a feature news show, is out to showcase the issues that matter to today's generation and empower viewers to take action.
A tree-planting is great, but today's Earth Month campaigns need to go further.

Earth Month Campaigns, All Grown Up

Over the last decade, marketers have learned from missteps of greenwashing during the month of April. Earth Month marketing has transformed to reflect…
Mondelez, Honey Maid, graham crackers, tolerance, Leon Kaye, advertising

Honey Maid Preaches Tolerance, With a Side of Graham Crackers

In its latest campaign, “Neighbors,” the brand showcases the initial wariness and then mutual acceptance of two neighbors — one of whom is…
s'well 6

UNICEF Gamifies Giving Water, S’well Makes Water Bottles Fashionable

To save someone's life, all you have to do is set your phone down for a few minutes, go for a walk and…
superbowl-50

3p Weekend: A Sneak Peek at This Year’s Cause-Marketing Super Bowl Ads

This weekend is all about Super Bowl Sunday. While some people are eager to watch the Carolina Panthers ambush the Denver Broncos, others are…
movember-mono

Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns

Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most…
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3p Weekend: 12 Celebrities Who Use Their Fame for Good

In between the vapid pages of those trashy magazines are a few celebrities who are using their fame for good. This week, we're…
seal

How to Tell Stories That Enhance Your Brand

If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible;…
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Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…