Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.


Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns

Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most…

3p Weekend: 12 Celebrities Who Use Their Fame for Good

In between the vapid pages of those trashy magazines are a few celebrities who are using their fame for good. This week, we're…

How to Tell Stories That Enhance Your Brand

If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible;…

Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…

It’s Time to Kill Cause Marketing

Traditional cause marketing has lost its meaning and relevance. It’s time for a new approach from purpose-driven companies that weave cause — not…

Cause Marketing: The Success of Michelle Obama’s Drink Up Campaign

Does cause marketing actually work? New data shows Michelle Obama's Drink Up Campaign is encouraging Americans to drink more water. Although some have…
Face of Litter

Hong Kong Fights Litter with High-Tech Public Shaming

Community activist group Hong Kong Cleanup recently launched an innovative campaign that fights litter with high-tech public shaming.
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These Social Impact Ads Will Make You Smile

Studies show that millennials want to buy from companies that are interested in more than profit. They want to support brands that care.…
Whirlpool, Habitat for Humanity, corporate social responsibility, cause marketing, Leon Kaye, corporate citizenship

Whirlpool and Habitat for Humanity Partnership: True Corporate Giving

What began with appliance donations has become one of Whirlpool’s most successful corporate social responsibility programs. It is hard to argue with the…
Robber barons 1

Uber Can’t Buy Me Love

Uber takes the robber-baron approach to reputation, but trying to fix bad rep with a charitable donation is so 19th century.
Before you bust out the snacks this Sunday, you may want to reach for a tissue, because you're about to feel things.

3p Weekend: The Best (Cause Marketing) Super Bowl Ads of All Time

before we turn on our TVs this Sunday, let's take a moment to recognize companies that used their million-dollar ad spots for something…
Water scarcity,, Stella Artois, buy a lady a drink, Matt Damon, Leon Kaye, India, microfinance, cause marketing

Why Stella Artois Wants You to “Buy a Lady a Drink”

Stella Artois “Buy a Lady a Drink” campaign opened last week at the Sundance Film Festival in Utah in a partnership with
Digital Activism Study Infographic

Report: How Organizations Can Turn Slacktivism into Clicktivism

The stereotype of a slacktivist may have to change, according to the "2014 Cone Communications Digital Activism Study” that examines the ways technology…

Getting a Little Good Out of Everyday Choices

As it turns out, the opportunity to goose a little good out of people is everywhere.
John Coyne of Unilever presents at Companies & Causes Canada conference

Canadian Companies and Charities Discuss the Future of Cause Marketing

Not that long ago cause marketing – leveraging a brand to encourage consumer participation in a cause effort – was the practice of…