Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

In the Age of Trump, Business Leaders Must Take Up Climate Fight

This week a group of corporate executives, sustainability consultants and environmental activists gathered in — wait for it — Florida to discuss their…

5 Improvement Strategies for Your Cause Marketing Communications

An up-to-date and top-tier communications strategy is absolutely crucial for the success of your cause marketing campaign. The folks at @Pay compiled five…

The 5 Most Blatant Pinkwashing Cause Marketing Schemes

What are some of the most garish pink ribbon-inspired cause marketing campaigns in recent memory? Here are five of the worst pinkwashing examples…

What a Goat Can Teach You About Cause Marketing

A tech storage company used cause marketing and a partnership with Oxfam to give goats to the poor. Here three things you can…

7 Tips for Your Next Cause Marketing Campaign

Learn seven action-oriented tips to take your upcoming cause marketing campaigns to the next level. From advice about selecting a tactic to creating…

JetBlue’s Purpose-Driven Campaigns Spark Conversation

During a divisive time, how can a company inspire people to lay aside personal opinions and do something for the greater good? JetBlue…

Viacom Turns Up For Good

Viacom is a massive media company that's positioned itself as a powerful force for change. And its corporate social responsibility (CSR) branch is…

This Strawberry Ad About Food Waste Gives Us All The Feels

The oddly emotional campaign sheds light on the sad reality that more than 40 percent of all food purchased in the U.S. each…

Boost Your Cause: Increase Donations With Mobile Payments

Mobile payments were designed with traditional buyers and sellers in mind, but they can be highly beneficial to nonprofit organizations that rely on…

ASPIREist Brings Meaningful Content to TV

ASPIREist, a feature news show, is out to showcase the issues that matter to today's generation and empower viewers to take action.

Earth Month Campaigns, All Grown Up

Over the last decade, marketers have learned from missteps of greenwashing during the month of April. Earth Month marketing has transformed to reflect…

Honey Maid Preaches Tolerance, With a Side of Graham Crackers

In its latest campaign, “Neighbors,” the brand showcases the initial wariness and then mutual acceptance of two neighbors — one of whom is…

UNICEF Gamifies Giving Water, S’well Makes Water Bottles Fashionable

To save someone's life, all you have to do is set your phone down for a few minutes, go for a walk and…

3p Weekend: A Sneak Peek at This Year’s Cause-Marketing Super Bowl Ads

This weekend is all about Super Bowl Sunday. While some people are eager to watch the Carolina Panthers ambush the Denver Broncos, others are…

Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns

Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most…