Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

How to Build a Business Model on Altruism

Many companies give back to charity, but only after they’re profitable. Here's how to build charitable contributions into your model.

In India, a Vicks Commercial Sparks Debate and Tears Over Transgender Rights

The story of a transgender mother and her adopted child has made waves across India and the world -- and it puts the…

Nike To Launch High-Performance Hijab For Muslim Athletes

Nike will release a high-performance hijab for female Muslim athletes next year, becoming the first major athletic brand to design such an item…

Super Bowl Ads: 5 Companies That Weren’t Afraid to Take a Political Risk

With Donald Trump on everyone's minds, this year's Super Bowl ads we nothing if not inspired and controversial.

Who is 84 Lumber, and Why the Radical Immigration Advert?

84 Lumber's SuperBowl ad was nothing if not provocative. Say what you will about the inspiring message, but the ad touched nerves and…

Budweiser, the ‘Great American Lager,’ Plans Immigration Super Bowl Ad

A Budweiser ad spot planned for Super Bowl Sunday shares the story of the beer brand's immigrant founder.

Why We Work for Something Greater: 4 Ways to Find Your Company’s Cause

From the smallest of children to the most powerful of CEOs, we're all dreamers. I dreamt of creating an agency built around people…

In the Age of Trump, Business Leaders Must Take Up Climate Fight

This week a group of corporate executives, sustainability consultants and environmental activists gathered in — wait for it — Florida to discuss their…

5 Improvement Strategies for Your Cause Marketing Communications

An up-to-date and top-tier communications strategy is absolutely crucial for the success of your cause marketing campaign. The folks at @Pay compiled five…

The 5 Most Blatant Pinkwashing Cause Marketing Schemes

What are some of the most garish pink ribbon-inspired cause marketing campaigns in recent memory? Here are five of the worst pinkwashing examples…

What a Goat Can Teach You About Cause Marketing

A tech storage company used cause marketing and a partnership with Oxfam to give goats to the poor. Here three things you can…

7 Tips for Your Next Cause Marketing Campaign

Learn seven action-oriented tips to take your upcoming cause marketing campaigns to the next level. From advice about selecting a tactic to creating…

JetBlue’s Purpose-Driven Campaigns Spark Conversation

During a divisive time, how can a company inspire people to lay aside personal opinions and do something for the greater good? JetBlue…

Viacom Turns Up For Good

Viacom is a massive media company that's positioned itself as a powerful force for change. And its corporate social responsibility (CSR) branch is…

This Strawberry Ad About Food Waste Gives Us All The Feels

The oddly emotional campaign sheds light on the sad reality that more than 40 percent of all food purchased in the U.S. each…