Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.


The Quick & Dirty: Snake Oil Sellers

Let's go back to the beginning of almost every company that exists today: You can find a clear social mission at the heart…
Through the Tom's of Maine

Nominate Your Favorite Nonprofit to Win $10,000 from Tom’s of Maine

Now in its sixth year, the Tom’s of Maine 50 States for Good program rewards grassroots nonprofits with a total of $500,000 in…

Fear-Based Marketing Has No Place in the Mainstream Climate Change Debate

When it comes to climate change, voting, marching and innovating are "achievable, empowering, scalable and marketable," argues Ian Edwards -- and are far…
Buddy Cianci, pasta sauce, cause marketing, Rhode Island, Providence, scholarships, Leon Kaye

Buddy Cianci Pasta Sauce: The Latest Cause Marketing Failure

The AP investigated the claims of Buddy Cianci that his pasta sauce benefits schoolchildren, and found that for three years, it made a…
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3p Weekend: 10 Clever (and Conscious) Ad Campaigns That Won the Internet

It's tough to deliver a truly great ad campaign these days. In an ever-expanding sea of competition, ads that appeal to social consciousness…
Trends don't just happen on the runway.

A Year in CSR: The Top 10 Trends of 2013

From the massive Bangladesh fire and factory collapse, to the horse meat scandal and ongoing international natural disasters, 2013 was a year of…

Alex Bogusky Launches “World’s First Collaborative Brand”

Adweek Creative Director of the Decade Alex Bogusky is preparing to launch an online retail store called the COMMON Marketplace to support socially…

Revolutionizing Bitcoin Philanthropy over the Holidays

Bitcoin philanthropy picks up this holiday season as non-profits, foundations, and social enterprises embrace the digital currency.
Unilever logo

Unilever: Project Sunlight to Encourage Environmentally Friendly Consumer Behavior

Unilever goes all-in on sustainability marketing with a worldwide "behavior change" campaign to encourage sustainable consumption.
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Ad Campaign Addresses Persistent Sexism in Google Searches

A new ad campaign reveals the dark side of the world's Google searches that points to pervasive discrimination against women.

Thai Mobile Carrier Advocates Unplugging

With 2 million views and climbing, this mobile communications company's YouTube video shows one of the best ways to build brand recognition. It…

Video Interview: One Percent for the Planet

Nick Aster talks to Terry Kellogg & Melody Badgett about 1% for the Planet - 1200+ companies globally giving at least 1% to…

Do the Tobacco and Beverage Industries Share the Same CSR Playbook?

New research warns that public health advocates must continue to monitor the CSR activities of soda companies and remind the public and policymakers…
burt's bees

Burt’s Bees Abuzz Over Colony Collapse Disorder

Burt's Bees' latest ad campaign draws attention to Colony Collapse Disorder with videos produced by Isabella Rossellini of bug porno fame.

Why the Intersection of Cause and Commerce is Not Black or White

People who mix business and pro-social goals are often portrayed as either opportunistic corporate "cause washers" cynically exploiting nonprofits, or visionary social entrepreneurs…