Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

ASPIREist Brings Meaningful Content to TV

ASPIREist, a feature news show, is out to showcase the issues that matter to today's generation and empower viewers to take action.

Earth Month Campaigns, All Grown Up

Over the last decade, marketers have learned from missteps of greenwashing during the month of April. Earth Month marketing has transformed to reflect…

Honey Maid Preaches Tolerance, With a Side of Graham Crackers

In its latest campaign, “Neighbors,” the brand showcases the initial wariness and then mutual acceptance of two neighbors — one of whom is…

UNICEF Gamifies Giving Water, S’well Makes Water Bottles Fashionable

To save someone's life, all you have to do is set your phone down for a few minutes, go for a walk and…

3p Weekend: A Sneak Peek at This Year’s Cause-Marketing Super Bowl Ads

This weekend is all about Super Bowl Sunday. While some people are eager to watch the Carolina Panthers ambush the Denver Broncos, others are…

Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns

Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most…

3p Weekend: 12 Celebrities Who Use Their Fame for Good

In between the vapid pages of those trashy magazines are a few celebrities who are using their fame for good. This week, we're…

How to Tell Stories That Enhance Your Brand

If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible;…

Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…

It’s Time to Kill Cause Marketing

Traditional cause marketing has lost its meaning and relevance. It’s time for a new approach from purpose-driven companies that weave cause — not…

Cause Marketing: The Success of Michelle Obama’s Drink Up Campaign

Does cause marketing actually work? New data shows Michelle Obama's Drink Up Campaign is encouraging Americans to drink more water. Although some have…

Hong Kong Fights Litter with High-Tech Public Shaming

Community activist group Hong Kong Cleanup recently launched an innovative campaign that fights litter with high-tech public shaming.

These Social Impact Ads Will Make You Smile

Studies show that millennials want to buy from companies that are interested in more than profit. They want to support brands that care.…

Whirlpool and Habitat for Humanity Partnership: True Corporate Giving

What began with appliance donations has become one of Whirlpool’s most successful corporate social responsibility programs. It is hard to argue with the…

Uber Can’t Buy Me Love

Uber takes the robber-baron approach to reputation, but trying to fix bad rep with a charitable donation is so 19th century.