Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

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Trick or Tag for UNICEF

Last week, UNICEF’s Kelli Peterson and Microsoft’s Robin Lanahan described their mobile tagging and cause marketing journey at PSFK’s San Francisco Conference.
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Why Small Businesses are Worthwhile Causes for Big Businesses

When businesses partner with a nonprofit in a cause marketing campaign, their aim is to build good will by helping a community. Doesn’t…

Manny Pacquiao: Boxing to Knock Out Poverty

Filipino boxer Manny Pacquiao (pronounced PAK-ee-ow) recently won a boxing bout for the WBO Welterweight championship against “Sugar” Shane Mosley in Las Vegas,…
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Why Lebron James’ Latest Cause Marketing Campaign is a Bust

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Disaster du Jour: Odwalla’s Haiti Hope Campaign

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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B1G1 Virus and the Cause Marketing Paradox

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Japan Illustrates Power and Limitations of Social Media Campaigns

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Cause Marketing – Does the Motivation Matter?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Top 10 Cause Marketing Campaigns of 2010?

2010 was a big year for cause marketing. More and more campaigns are springing up with new ideas for engaging participants and facilitating…
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Who Really Wins at Cause Marketing? The Non-Profit or the Business?

Earlier this year I wrote about the expanding relationships between non-profit and for-profit organizations. Historically, these relationships have been either adversarial or based…
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How to Get Big Companies Behind Socially Responsible Small Businesses

By Geri Stengel American companies just had their best quarter ever and I have a suggestion for how they can use those profits:…

Be Lazy…For the Good of Humanity

By Simon Dunne Thanks to a wave of socially-minded crowdsourcing platforms, laziness is suddenly legit. Kiva opened the door in 2005, allowing individuals…
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Bonterra Vineyards Partners with Growing Power to Boost Urban Farming

One non-profit that is making a difference for residents through urban farming is Growing Power, a non-profit that has sparked farms in Milwaukee…
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Myoo Create Wants To Teach The World To Scheme

By Carla Rover That’s scheme in the British sense- as in the planning and execution of a collaborative project. Incubated by UK-based Adventure…
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Volcom’s “Give Jeans a Chance” Recycling Program Aims to Get Youth “Stoked” About Helping Homeless

Volcom, a company that makes designer jeans, surfwear, and other apparel for the youth market, is taking steps toward corporate social responsibility with…