Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

The Holidays are Here, and So is Cause Marketing

Coca-Cola is using a cause marketing approach in its newest holiday campaign, Arctic Home, which will support the World Wildlife Fund’s (WWF) polar…
feat-coke-bear

Cola-Cola Goes White to Help Protect Polar Bears’ Arctic Home

On November 1, those red cans of Coca-Cola will fade away. In a partnership with WWF, white cans will roll out to highlight…
ribbon

Cause Marketing: What Came First, the Fan or the Page?

Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your…
feat-unicef

Trick or Tag for UNICEF

Last week, UNICEF’s Kelli Peterson and Microsoft’s Robin Lanahan described their mobile tagging and cause marketing journey at PSFK’s San Francisco Conference.
feat-kid

Why Small Businesses are Worthwhile Causes for Big Businesses

When businesses partner with a nonprofit in a cause marketing campaign, their aim is to build good will by helping a community. Doesn’t…

Manny Pacquiao: Boxing to Knock Out Poverty

Filipino boxer Manny Pacquiao (pronounced PAK-ee-ow) recently won a boxing bout for the WBO Welterweight championship against “Sugar” Shane Mosley in Las Vegas,…
chosen_lebron_james1

Why Lebron James’ Latest Cause Marketing Campaign is a Bust

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
Odwalla Haiti Hope

Disaster du Jour: Odwalla’s Haiti Hope Campaign

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
toms-logo

B1G1 Virus and the Cause Marketing Paradox

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-shout

Japan Illustrates Power and Limitations of Social Media Campaigns

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-moneyheart

Cause Marketing – Does the Motivation Matter?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-pepsi-refresh

Top 10 Cause Marketing Campaigns of 2010?

2010 was a big year for cause marketing. More and more campaigns are springing up with new ideas for engaging participants and facilitating…
001795-large

Who Really Wins at Cause Marketing? The Non-Profit or the Business?

Earlier this year I wrote about the expanding relationships between non-profit and for-profit organizations. Historically, these relationships have been either adversarial or based…
small business social responsibility

How to Get Big Companies Behind Socially Responsible Small Businesses

By Geri Stengel American companies just had their best quarter ever and I have a suggestion for how they can use those profits:…

Be Lazy…For the Good of Humanity

By Simon Dunne Thanks to a wave of socially-minded crowdsourcing platforms, laziness is suddenly legit. Kiva opened the door in 2005, allowing individuals…