Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

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  • Monsanto, Roundup, glyphosate, USDA, EPA, WHO, IARC, cancer, Leon Kaye,
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  • Homeless Airbnb Listing
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  • Salesforce.com CEO Marc Benioff took to Twitter on Thursday to express his outrage over Indiana's so-called "Religious Freedom Restoration Act." But his leadership goes beyond his company’s opposition to the law.
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  • Fair trade spirits
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  • coal breaker
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  • Religious Freedom Restoration Act, Mike Pence, Indiana, Salesforce.com, LGBT, discrimination, Leon Kaye, human rights, SEA 101, technology companies
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  • Human trafficking, slavery, Tronie Foundation, human rights, Leon Kaye, supply chain, Freedom Seal, ethical certifications, Rani Hong, India
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  • Chipotle
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  • Elvia Almachi, 32, holds a bundle of recently harvested Fair Trade-certified roses. Elvia has been working at Agrogana for 12 years, and has been part of the Fair Trade committee. She has two daughters, 9 and 12. Elvia and her husband Luis Alberto Villegas, also an Agrogana employee, both participate in the weekend adult school program paid by the Fair Trade Premium.
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Japan Illustrates Power and Limitations of Social Media Campaigns

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Cause Marketing – Does the Motivation Matter?

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Who Really Wins at Cause Marketing? The Non-Profit or the Business?

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Stand By Your Cause: What Marketers Can Learn From Dawn & The Oil Spill

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