Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

The Problem with the TOMS Shoes Charity Model

There are several big problems with TOMS model: by giving away shoes, it creates a dependency, and it disrupts local economies.

Top 10 Cause Marketing and Corporate Responsibility Trends of 2011

At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers…

Top 12 Predictions for Corporate Responsibility in 2012

13 key predictions for the corporate responsibility market in 2012.

How White Polar Bear Cans Upset Coca-Cola’s Cause Marketing Campaign

Oh, if only polar bears weren’t white. I guess that was one of the thoughts that went through the minds of Coca-Cola executives,…

The Holidays are Here, and So is Cause Marketing

Coca-Cola is using a cause marketing approach in its newest holiday campaign, Arctic Home, which will support the World Wildlife Fund’s (WWF) polar…

Cola-Cola Goes White to Help Protect Polar Bears’ Arctic Home

On November 1, those red cans of Coca-Cola will fade away. In a partnership with WWF, white cans will roll out to highlight…

Cause Marketing: What Came First, the Fan or the Page?

Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your…

Trick or Tag for UNICEF

Last week, UNICEF’s Kelli Peterson and Microsoft’s Robin Lanahan described their mobile tagging and cause marketing journey at PSFK’s San Francisco Conference.

Why Small Businesses are Worthwhile Causes for Big Businesses

When businesses partner with a nonprofit in a cause marketing campaign, their aim is to build good will by helping a community. Doesn’t…

Manny Pacquiao: Boxing to Knock Out Poverty

Filipino boxer Manny Pacquiao (pronounced PAK-ee-ow) recently won a boxing bout for the WBO Welterweight championship against “Sugar” Shane Mosley in Las Vegas,…

Why Lebron James’ Latest Cause Marketing Campaign is a Bust

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Disaster du Jour: Odwalla’s Haiti Hope Campaign

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

B1G1 Virus and the Cause Marketing Paradox

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Japan Illustrates Power and Limitations of Social Media Campaigns

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Cause Marketing – Does the Motivation Matter?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…