Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

feat-shout

Japan Illustrates Power and Limitations of Social Media Campaigns

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-moneyheart

Cause Marketing – Does the Motivation Matter?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-pepsi-refresh

Top 10 Cause Marketing Campaigns of 2010?

2010 was a big year for cause marketing. More and more campaigns are springing up with new ideas for engaging participants and facilitating…
001795-large

Who Really Wins at Cause Marketing? The Non-Profit or the Business?

Earlier this year I wrote about the expanding relationships between non-profit and for-profit organizations. Historically, these relationships have been either adversarial or based…
small business social responsibility

How to Get Big Companies Behind Socially Responsible Small Businesses

By Geri Stengel American companies just had their best quarter ever and I have a suggestion for how they can use those profits:…

Be Lazy…For the Good of Humanity

By Simon Dunne Thanks to a wave of socially-minded crowdsourcing platforms, laziness is suddenly legit. Kiva opened the door in 2005, allowing individuals…
urban farm, Milwaukee, courtesy Growing Power

Bonterra Vineyards Partners with Growing Power to Boost Urban Farming

One non-profit that is making a difference for residents through urban farming is Growing Power, a non-profit that has sparked farms in Milwaukee…
myoo

Myoo Create Wants To Teach The World To Scheme

By Carla Rover That’s scheme in the British sense- as in the planning and execution of a collaborative project. Incubated by UK-based Adventure…
Screen shot 2010-07-17 at 10.22.08 AM

Volcom’s “Give Jeans a Chance” Recycling Program Aims to Get Youth “Stoked” About Helping Homeless

Volcom, a company that makes designer jeans, surfwear, and other apparel for the youth market, is taking steps toward corporate social responsibility with…
feat-dawn

Stand By Your Cause: What Marketers Can Learn From Dawn & The Oil Spill

By Jacquie Ottman Long marketed by Procter & Gamble as an “effective yet gentle” way to keep dishes free from even the greasiest…

Chipotle Helps Turns Spam into Healthy Lunches for Kids

Spam.  Whether it’s the kind we eat or the kind that inundates our in-boxes, spam is something many of us are not particularly…

Seventh Generation Launches the Million Baby Crawl for Toxic Chemical Reform

Take a look at the baby in this video. He’s innocent, adorable, and completely irresistible . . . At least that’s how Seventh…

Syfy Creates a “Sanctuary” for Kids

There are few things more influential than entertainment, and the ability for characters (and the celebs who portray them) to drive retail consumption…
feat-nov6-liberty

Liberty Mutual Responsibility Project Conjures Laughs AND Consciousness

I haven’t been blogging too much ’round these parts lately, mostly because I’ve been busy creating the types of videos and films I’m…

It’s My Birthday and I’ll Give If I Want To

Over the summer, I featured a remarkable woman, Sloane Berrent as part of my Philanthropy in Five series, who has literally dedicated her…