Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

Chipotle Helps Turns Spam into Healthy Lunches for Kids

Spam.  Whether it’s the kind we eat or the kind that inundates our in-boxes, spam is something many of us are not particularly…

Seventh Generation Launches the Million Baby Crawl for Toxic Chemical Reform

Take a look at the baby in this video. He’s innocent, adorable, and completely irresistible . . . At least that’s how Seventh…

Syfy Creates a “Sanctuary” for Kids

There are few things more influential than entertainment, and the ability for characters (and the celebs who portray them) to drive retail consumption…
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Liberty Mutual Responsibility Project Conjures Laughs AND Consciousness

I haven’t been blogging too much ’round these parts lately, mostly because I’ve been busy creating the types of videos and films I’m…

It’s My Birthday and I’ll Give If I Want To

Over the summer, I featured a remarkable woman, Sloane Berrent as part of my Philanthropy in Five series, who has literally dedicated her…

Causecast: Getting the Word Out, Bringing Donations In

When he founded Causecast, Ryan Scott focused on one major problem that charitable organizations were facing: they were paying too much in donation…

A Rainforest SOS To The World

Yesterday The Prince’s Rainforest Project launched a global campaign to raise awareness for deforestation. The public campaign was originally launched back in May,…
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Disney Spotlights Everyday Superheroes of Change

The blogosphere’s been a-buzz the past few days about Disney’s multi-billion dollar acquisition of Marvel, but there hasn’t been much press about the…

Hollywood Uses the Vampire Craze to Promote Blood Donation

There’s no denying that there are few things more influential than Hollywood. From blockbuster movies to TV shows to the latest in celebrity…

IndieGoGo: Cause Awareness Through Entertainment

The social web has opened the floodgates of communication, allowing users from all over the world to share knowledge, meet new people and…

Tom’s of Maine: 50 States of Change

Tom’s of Maine is one of those companies that’s a shining example of social responsibility done right. It’s never been about flavor-of-the-month cause…

Seventh Generation: Packaged Idealism

Obviously, one of the benefits of being socially and environmentally responsible today is the investment it makes in sustaining people and planet in…

Allison Parris: Philanthrofashionable Business

Allison Parris is not the typical company I profile in my Philanthropy in Five series. I actually read about them in a fashion…

Greenwala.com: A Conscious Collective

Philanthropy and green tend to go hand in hand because they’re both rooted in consciousness — for the planet and for the people…

Sloane Berrent: I See Good People

As someone who’s committed to giving back, and who also writes a blog series spotlighting change agents, I often seek out kindred spirits…