Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

Causecast: Getting the Word Out, Bringing Donations In

When he founded Causecast, Ryan Scott focused on one major problem that charitable organizations were facing: they were paying too much in donation…

A Rainforest SOS To The World

Yesterday The Prince’s Rainforest Project launched a global campaign to raise awareness for deforestation. The public campaign was originally launched back in May,…
friends-for-change

Disney Spotlights Everyday Superheroes of Change

The blogosphere’s been a-buzz the past few days about Disney’s multi-billion dollar acquisition of Marvel, but there hasn’t been much press about the…

Hollywood Uses the Vampire Craze to Promote Blood Donation

There’s no denying that there are few things more influential than Hollywood. From blockbuster movies to TV shows to the latest in celebrity…

IndieGoGo: Cause Awareness Through Entertainment

The social web has opened the floodgates of communication, allowing users from all over the world to share knowledge, meet new people and…

Tom’s of Maine: 50 States of Change

Tom’s of Maine is one of those companies that’s a shining example of social responsibility done right. It’s never been about flavor-of-the-month cause…

Seventh Generation: Packaged Idealism

Obviously, one of the benefits of being socially and environmentally responsible today is the investment it makes in sustaining people and planet in…

Allison Parris: Philanthrofashionable Business

Allison Parris is not the typical company I profile in my Philanthropy in Five series. I actually read about them in a fashion…

Greenwala.com: A Conscious Collective

Philanthropy and green tend to go hand in hand because they’re both rooted in consciousness — for the planet and for the people…

Sloane Berrent: I See Good People

As someone who’s committed to giving back, and who also writes a blog series spotlighting change agents, I often seek out kindred spirits…

Ehlers Estate: In Philanthropy We Trust

This series focuses on all of the companies who have adopted philanthropy as part of their business model, and spotlights their efforts as…

Geoff Livingston: the Social Muscle Behind the Philanthropy

If you’ve spent any time on the social web, you’ve probably come across Geoff Livingston, marketing strategist, communicator and PR pro with a…

Jennifer Rice: Proving Values-Based Business Is the Most Fruitful

In my cause marketing series, I rant communicate often about the critical need for businesses to ensure their philanthropic efforts are strategically aligned…

Scott Henderson: Keeping Cause Marketers Honest

I first connected with Scott Henderson on Twitter, where we became instant friends, united in championing cause marketing and trading insights around sustainable…

John Brennan: Mapping Social Change Around the World

In addition to promoting the concept of for-profit philanthropy, this series is designed to spotlight the amazing individuals who are creating new vehicles…