Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

Seventh Generation: Packaged Idealism

Obviously, one of the benefits of being socially and environmentally responsible today is the investment it makes in sustaining people and planet in…

Allison Parris: Philanthrofashionable Business

Allison Parris is not the typical company I profile in my Philanthropy in Five series. I actually read about them in a fashion…

Greenwala.com: A Conscious Collective

Philanthropy and green tend to go hand in hand because they’re both rooted in consciousness — for the planet and for the people…

Sloane Berrent: I See Good People

As someone who’s committed to giving back, and who also writes a blog series spotlighting change agents, I often seek out kindred spirits…

Ehlers Estate: In Philanthropy We Trust

This series focuses on all of the companies who have adopted philanthropy as part of their business model, and spotlights their efforts as…

Geoff Livingston: the Social Muscle Behind the Philanthropy

If you’ve spent any time on the social web, you’ve probably come across Geoff Livingston, marketing strategist, communicator and PR pro with a…

Jennifer Rice: Proving Values-Based Business Is the Most Fruitful

In my cause marketing series, I rant communicate often about the critical need for businesses to ensure their philanthropic efforts are strategically aligned…

Scott Henderson: Keeping Cause Marketers Honest

I first connected with Scott Henderson on Twitter, where we became instant friends, united in championing cause marketing and trading insights around sustainable…

John Brennan: Mapping Social Change Around the World

In addition to promoting the concept of for-profit philanthropy, this series is designed to spotlight the amazing individuals who are creating new vehicles…

Be A Good Human: A New Nonprofit with Built-in Funding

One of the primary benefits of a philanthropic business model is the ability to provide ongoing funds for nonprofit organizations. Fundraising is one…

Socolite: Where Social Consciousness is Always in Style

One of the primary goals of the Philanthropy in Five series is to feature companies who are committed to giving back, and serve…

Karmic Leads: Employing Consciousness

Philanthropy comes in many forms. It can manifest as corporate giving or cause-related transcations or volunteer programs. It can be donations of time,…

Greenwashing? Tropicana Teams Up With Cool Earth to Save the Rainforest

Tropicana, a subsidiary of PepsiCo, Inc., has teamed up with Cool Earth, an international non-governmental organization, to launch the "Rescue the Rainforest," campaign…

Plant It Water: Growing Trees – and Consciousness

Values-based companies are becoming more prevalent in our increasingly conscious marketplace, where the foundation is deeply rooted in a mission of giving back.…

JustGive.org: Corporate Digital Responsibility

What fuels a successful philanthropic program is not merely the alignment of a cause to core company values, but partnerships with organizations who…