Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

See3 Communications: Storytellers for Change

What motivates someone to champion a cause or support a charity? Usually it’s a direct experience, a personal connection, or a powerful story…

10% Solution™: Certified Social Responsibility

In a time where greenwashing and causewashing are being increasingly used as PR tools to give the perception of social responsibility, it’s often…

Catapult Design: Engineering Humanity

The concept of for-profit philanthropy does not center solely around revenue-generating entities. Part of the schema is a transformational approach to business whereby…

MediaMatching: Helping For-Profits Put the Mission in Their Corporate Mission

A majority of this series to date has focused on the philanthropic missions of for-profit organizations in an attempt to showcase conscious capitalists…

Erick Brownstein: Engineering Social Innovation

In order for a for-profit organization to effectively engage in philanthropic activities, it must extend beyond charitable giving programs and tossing donations at…

Coethica: All Purpose Social Responsibility

The term Corporate Social Responsibility is broad, and often means different things to different organizations. Some have a formalized CSR strategy in place…

Black Card Circle and Lotay Yang: Philanthropy Funded by a Sustainable Spirit

As the tides continue to turn toward corporate social responsibility, we are seeing what I affectionately term “conscious capitalists” popping up, using their…

Beaconfire: Illuminating Nonprofits on the Web

One of the biggest challenges for many nonprofits is exposure and generating mass awareness of their cause. But the Internet has begun to…

Maggie F. Keenan, Ed.D. Gives Advice on Giving Back

For some, giving back is a personal experience, finding small ways to positively impact the world in their daily lives. For others, it’s…

Buy1GIVE1: Making Every Transaction Make a Difference

Imagine if every purchase you made could help a hungry child eat or save a tree or bring clean drinking water to Africa.…

Drake & Company: Stewards of Social Change

Sometimes those creating change and advancing awareness aren’t on the front lines, silently strategizing behind the scenes to bring important social issues to…

Wall Blank: A Canvas for Consciousness

Can you imagine not making any profit at all one day per week, every week? That’s what Shawn Kelly, owner and curator of…

DoggyNetwork.com: Starting Up Socially Aware

As doing business becomes more socially conscious, a new breed of entrepreneur is emerging. One who is committed to giving back, and who…

Darryl Siry Dispels the Dichotomies of For-Profit Philanthropy

Darryl Siry is a clean tech advisor, change strategist, and conscious entrepreneur who is passionate about the environment and committed to social good.…

Freelock Computing: Open Source Altruism

Freelock Computing, an open source consulting firm, was built on the same premise as open source itself. Tapping into the open source community…