Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

Be A Good Human: A New Nonprofit with Built-in Funding

One of the primary benefits of a philanthropic business model is the ability to provide ongoing funds for nonprofit organizations. Fundraising is one…

Socolite: Where Social Consciousness is Always in Style

One of the primary goals of the Philanthropy in Five series is to feature companies who are committed to giving back, and serve…

Karmic Leads: Employing Consciousness

Philanthropy comes in many forms. It can manifest as corporate giving or cause-related transcations or volunteer programs. It can be donations of time,…

Greenwashing? Tropicana Teams Up With Cool Earth to Save the Rainforest

Tropicana, a subsidiary of PepsiCo, Inc., has teamed up with Cool Earth, an international non-governmental organization, to launch the "Rescue the Rainforest," campaign…

Plant It Water: Growing Trees – and Consciousness

Values-based companies are becoming more prevalent in our increasingly conscious marketplace, where the foundation is deeply rooted in a mission of giving back.…

JustGive.org: Corporate Digital Responsibility

What fuels a successful philanthropic program is not merely the alignment of a cause to core company values, but partnerships with organizations who…

BetterHumanRace.com: Surf the Web, Change the World

In my recent cause marketing interview with Social Actions, I highlighted the importance of making doing good as easy as possible for consumers.…

Peter’s Path: Making Philanthropy Fashionable

Most companies who engage in for-profit philanthropy add that element in later as a reaction to consumer demand or to remain viable in…

Brokers for Charity: Where Causes Find a Home

Many of the questions that come up in any philanthropically-motivated campaign center around what percentage of sales actually go toward the selected charity,…

See3 Communications: Storytellers for Change

What motivates someone to champion a cause or support a charity? Usually it’s a direct experience, a personal connection, or a powerful story…

10% Solution™: Certified Social Responsibility

In a time where greenwashing and causewashing are being increasingly used as PR tools to give the perception of social responsibility, it’s often…

Catapult Design: Engineering Humanity

The concept of for-profit philanthropy does not center solely around revenue-generating entities. Part of the schema is a transformational approach to business whereby…

MediaMatching: Helping For-Profits Put the Mission in Their Corporate Mission

A majority of this series to date has focused on the philanthropic missions of for-profit organizations in an attempt to showcase conscious capitalists…

Erick Brownstein: Engineering Social Innovation

In order for a for-profit organization to effectively engage in philanthropic activities, it must extend beyond charitable giving programs and tossing donations at…

Coethica: All Purpose Social Responsibility

The term Corporate Social Responsibility is broad, and often means different things to different organizations. Some have a formalized CSR strategy in place…