Cause Marketing

This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.

Sweet Leaf Tea: A Communi-tea of Consciousness

Founded by Clayton Christopher, Sweet Leaf Tea is a perfect example of a company rooted in giving back – not just through charitable…