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SPECIAL PROJECT: Live Exchange: STRATEGY BY ITSELF IS NEVER ENOUGH

For our class project here at TriplePundit students write a 500 word post on sustainability related to the above.

Too often professional dilemma’s are simply dilemma’s of communication. In a time when we are all being called to identify missing conversations, bridge professional turfs or speak for those without recourse to human speech these student writings lean into “business as usual” blending the poetic with the professional and surfacing “we are in this together” thinking.

This is our fourth year collaborating with Triple pundit. Enjoy these articles by our future thinking DMBA students.

With appreciations to Nick Aster for his inspiring invitation.

— Elle

Linda Yaven,
Associate Professor, “Live Exchange”
MBA Design Strategy Program
CCA, San Francisco
elle@lindayaven.com
Lindayaven.com

billy-mays

What Sustainable Marketers Can Learn From The Infomercial

The infomercial, also known as direct-response TV marketing, is the constantly derided bane of the advertising world. It’s the method of choice for…
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Sex with Trees: Do’s & Don’ts of Using Sex to Sell Sustainability

Tall, lean, leaves blowing in the wind and all natural - trees are pretty sexy . . .right? What about global warming, conservation…

How Managing Change Leads to Stability in Middle East and North Africa

Will the huge capital of potential economically active individuals be an economic, social, and environmental burden or will it be a bliss for…
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Building a Model for Successful Team Interaction

This post is part of a year-end series by MBA students at California College of the Arts’ Design MBA Program. Read more about…
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All Youth Required – Leading the Green Economy of Tomorrow

Green consumerism is an essential building block in the development of a green economy. Green consumers aren’t easily defined by their age, income…
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Bridging the Architectural Divide: Public Architecture

Since its inception in ancient times, architecture has been a service provided to the wealthy and powerful. The poor have buildings; the rich…
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Strategic Conversations about Sustainability: Can Design Strategy Accelerate Change through Collaboration?

After decades of shrill and dogmatic rhetoric, shouldn’t we have made substantive progress toward a sustainable future? Why do we appear stuck at…
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The Tomato Struggle: Messaging Sustainability for Action

One of our courses this semester is called Live Exchange. It teaches us effective communication that relies on an understanding of how words…

Innovation and Sustainability: A Moment of Conscious Decision

We have recyclable, reusable, compostable and landfill-destined trash. Our cities have added further complication with their inconsistent definitions of where paper, glass, plastic…
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Boredom and The 3J’s: Jack, Jackson and Jesus

Boredom is a crucial part of restlessness; that uncomfortable place where we feel a gravitational pull to rearrange a current context, and from…
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How Frito-Lay Can Take Their Compostable Packaging Failure Out of the Dumps

Can failed environmentally-friendly innovations, especially when at the hands of highly visible players, push the sustainability movement two steps back instead of two…

Reinventing the Same Old Stuff

Why rebuild the old when we can scrap it for a shiny new model, with all the newest gadgets and features?
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Evolving Cultures, Working Parents and Sustainability

Parents are now dual income earners, meaning that both parents work outside the home to provide a solid, consistent income for their families.…
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Burnout: The Mental Stress Side of Sustainability

Mayo Clinic explains job burnout as “a special type of job stress — a state of physical, emotional or mental exhaustion combined with…
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How “Dignified Capitalism” Can Address Poverty Better than Charity

Close your eyes and say it again… Capitalism. What images does the word evoke in your mind? For most of the developed world…