changing consumer behavior

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Want to Create Real Change? Start By Making Sustainability Cool

Futerra recently co-published a guide for Selling Sustainability, offering a framework for marketers struggling with the challenge of making sustainability desirable. That’s nice…
shredded paper

Adobe Helps Customers Ditch Paper Waste

How does a business help customers be more sustainable? One business that's answering this question is Adobe, which helps its customers ditch paperwork.
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San Francisco Startup Aims to Disrupt Plastics Recycling System

Puretergent wants to turn the conventional plastic bottle on its head. The company has come up with a bottle-less method of dispensing "green"…
Holstee manifesto

Finding a Narrative: ‘Sustainability’ Doesn’t Mean Anything Real to Consumers

Last week at the Sustainable Brands conference in San Diego, gDiapers CEO, Jason Graham-Nye said: “I think sustainability is like fight club. The…
window shopping

How to Get Consumers to Walk the Sustainability Talk When it Comes to Fashion

If you look at studies exploring consumer attitudes, you find that consumers indeed seem to be more conscious about sustainability and are more…
baby

Drones or Babies? Amazon and Unilever Offer Competing Future Narratives

Amazon's planned drones service and Unilever's new project sunlight offer different paths to the future. So which of these paths will we take…
prototype-bra-microsoft

Microsoft’s Stress-Detecting Bra Attempts to Curb Emotional Eating

The technology giant explores using wearable technology to support behavior modification in health. Will their experiment proof effective?
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Sustainability Needs a Broccoli-Style Extreme Makeover

New York Times’ Michael Moss posed a challenge to the ad agency Victors & Spoils: How would you get people to want to…
Care to recycle

5 Reasons Why Johnson & Johnson’s Tumblr Recycling Campaign is Likely to Fail

5 reasons why J&J's new campaign on Tumblr "Care to recycle,” which is “a gentle reminder to recycle empty containers from the bathroom"…
Coca Cola Enterprises

The Problem with Coca Cola Enterprises’ ‘Don’t Waste, Create’ Campaign

Hearing about Coca Cola Enterprises’ (CCE) new sustainability initiative in the UK designed to boost the reuse and recycling of plastic bottles, my…
designer handbag

What Women Signal with Designer Handbags and How Can We Make It More Sustainable?

A new study suggests some women also seek these luxury items to prevent other women from stealing their man. The researchers found that…
beckham

The Missing Ingredient in the Sustainable Consumption Sauce? Excitement!

In their ongoing quest to scale up sustainable consumption and make it the norm rather than the exception companies have managed to identify…
t-shirts

Will You Pay 10 Cents More Per T-Shirt?

According to an estimate all we need to do to prevent the next tragedy in Bangladesh is to pay extra 10 cents per…
Unilever__Sustainable_Living_Plan

Unilever’s Progress Report Provides Important Lessons in Mainstreaming Sustainability

Earlier this week, Unilever released its second Sustainable Living Plan progress report. Comprehensive and rich in detail, this report provides not just an update…
Men vs. Women

Men vs. Women in Sustainability Shopping

When it comes to purchasing sustainable products are men or women more likely customers? Multiple studies have shown that women make 80 to…