changing consumer behavior

How will Californians react to Time of Use (TOU) pricing when temperatures heat up?

Will California TOU Pricing Create a Consumer Revolt or Technology Revolution?

Starting in 2019 the state’s three investor owned utilities will launch Time Of Use (TOU) pricing for residential consumers. Will residential customers respond…
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Organics, Sustainability and the Environment: Where Does the Buck Stop?

Protecting our beautiful world and environment for future generations is the responsibility of all of us. We the people, the companies and the…
Sealed_Air_bubble_wrap_SeanFreese

Not Just Bubble Wrap: Sealed Air’s Diverse Food Care Program

It's been more than a half-century since Bubble Wrap was created and we're still fascinated with it. Its creator, Sealed Air is too,…
Chatham House, meat consumption, global warming, climate change, COP21, Leon Kaye, meat industry, public health, vegan

Less Meat Consumption Critical to Achieve Global Climate Goals

Chatham House, the London-based independent policy institute, released a report this week that insists reducing meat consumption is crucial if the world is…
NRDC

Food Waste Numbers Improve, Slowly

The Natural Resources Defense Counsel shocked the nation in 2012 when it released its report, 'Wasted: How America is Losing Up to 40…
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The Psychological Barriers to Sustainable Living

Based on logic, the arguments are solid: Change our behavior today to preserve current living conditions for future generations. So, what’s stopping us…
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Want to Create Real Change? Start By Making Sustainability Cool

Futerra recently co-published a guide for Selling Sustainability, offering a framework for marketers struggling with the challenge of making sustainability desirable. That’s nice…
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Adobe Helps Customers Ditch Paper Waste

How does a business help customers be more sustainable? One business that's answering this question is Adobe, which helps its customers ditch paperwork.
Senate bill 270, California, plastic bags, plastic, recycling, plastic bag ban, plastics industry trade association, American Progressive Bag Alliance, Leon Kaye,

San Francisco Startup Aims to Disrupt Plastics Recycling System

Puretergent wants to turn the conventional plastic bottle on its head. The company has come up with a bottle-less method of dispensing "green"…
Holstee manifesto

Finding a Narrative: ‘Sustainability’ Doesn’t Mean Anything Real to Consumers

Last week at the Sustainable Brands conference in San Diego, gDiapers CEO, Jason Graham-Nye said: “I think sustainability is like fight club. The…
window shopping

How to Get Consumers to Walk the Sustainability Talk When it Comes to Fashion

If you look at studies exploring consumer attitudes, you find that consumers indeed seem to be more conscious about sustainability and are more…
baby

Drones or Babies? Amazon and Unilever Offer Competing Future Narratives

Amazon's planned drones service and Unilever's new project sunlight offer different paths to the future. So which of these paths will we take…
prototype-bra-microsoft

Microsoft’s Stress-Detecting Bra Attempts to Curb Emotional Eating

The technology giant explores using wearable technology to support behavior modification in health. Will their experiment proof effective?
broccoli vs

Sustainability Needs a Broccoli-Style Extreme Makeover

New York Times’ Michael Moss posed a challenge to the ad agency Victors & Spoils: How would you get people to want to…
Care to recycle

5 Reasons Why Johnson & Johnson’s Tumblr Recycling Campaign is Likely to Fail

5 reasons why J&J's new campaign on Tumblr "Care to recycle,” which is “a gentle reminder to recycle empty containers from the bathroom"…
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