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San Francisco Startup Aims to Disrupt Plastics Recycling System
Puretergent wants to turn the conventional plastic bottle on its head. The company has come up with a bottle-less method of dispensing "green"…
Finding a Narrative: ‘Sustainability’ Doesn’t Mean Anything Real to Consumers
Last week at the Sustainable Brands conference in San Diego, gDiapers CEO, Jason Graham-Nye said: “I think sustainability is like fight club. The…
How to Get Consumers to Walk the Sustainability Talk When it Comes to Fashion
If you look at studies exploring consumer attitudes, you find that consumers indeed seem to be more conscious about sustainability and are more…
Drones or Babies? Amazon and Unilever Offer Competing Future Narratives
Amazon's planned drones service and Unilever's new project sunlight offer different paths to the future. So which of these paths will we take…
Microsoft’s Stress-Detecting Bra Attempts to Curb Emotional Eating
The technology giant explores using wearable technology to support behavior modification in health. Will their experiment proof effective?
Sustainability Needs a Broccoli-Style Extreme Makeover
New York Times’ Michael Moss posed a challenge to the ad agency Victors & Spoils: How would you get people to want to…
5 Reasons Why Johnson & Johnson’s Tumblr Recycling Campaign is Likely to Fail
5 reasons why J&J's new campaign on Tumblr "Care to recycle,” which is “a gentle reminder to recycle empty containers from the bathroom"…
The Problem with Coca Cola Enterprises’ ‘Don’t Waste, Create’ Campaign
Hearing about Coca Cola Enterprises’ (CCE) new sustainability initiative in the UK designed to boost the reuse and recycling of plastic bottles, my…
What Women Signal with Designer Handbags and How Can We Make It More Sustainable?
A new study suggests some women also seek these luxury items to prevent other women from stealing their man. The researchers found that…
The Missing Ingredient in the Sustainable Consumption Sauce? Excitement!
In their ongoing quest to scale up sustainable consumption and make it the norm rather than the exception companies have managed to identify…
Will You Pay 10 Cents More Per T-Shirt?
According to an estimate all we need to do to prevent the next tragedy in Bangladesh is to pay extra 10 cents per…
Unilever’s Progress Report Provides Important Lessons in Mainstreaming Sustainability
Earlier this week, Unilever released its second Sustainable Living Plan progress report. Comprehensive and rich in detail, this report provides not just an update…
Men vs. Women in Sustainability Shopping
When it comes to purchasing sustainable products are men or women more likely customers? Multiple studies have shown that women make 80 to…
Unilever’s New Challenge: Making it Fun to Cut Food Waste
Unilever UK & Ireland is launching a consumer-centric project, entitled the Sustain Ability Challenge. The project enlisted 12 UK families “to test practical…
Can Collaborations Help Change Consumer Behavior?
Collaborating and partnering for change is one of the main trends in the green business space. Here are some insights on how to…
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