The Circular Economy

The “circular economy” refers to a system in which there is no waste — only potential. In a circular economy system, materials once considered waste are instead recycled, repurposed and re-invented to create new raw materials — reducing the need for virgin resource extraction and saving money, energy and water resources.

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Re-Realizing the Treasure in Trash

The motivations for turning trash into treasure are clearly defined. The real challenge is turning waste materials into long-life products.
John Bradburn shows of GM's new material made from recycled plastic bottles.

GM Adds Recycled Water Bottles to Its List of Raw Materials

“Recycling is good, but viewing waste as a valuable resource that can be plugged into your operations or products is even better,” John…
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Listen Up! Recycling Can’t Support a Circular Economy Alone

Even if the recycling system was perfect, the fact still remains that we will always rely on a portion of virgin input materials.…
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H&M Unveils Conscious Collection, World Recycle Week Campaign

Last week, H&M hosted a preview at its gorgeous Fifth Avenue showroom to introduce the new Conscious Exclusive collection. The event was intended…
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The Eagle Has Landed: Ellen MacArthur Foundation Launches U.S. Chapter of CE100

Last week, the Ellen MacArthur Foundation launched the U.S. Chapter of its CE100 program in San Francisco. CE100 U.S. aims to target American…
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Turning a Tanker Ship: No More Business As Usual

Thinking short-term transitions and long-term transformations.
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How Cotton Recovery is Changing the Game for Sustainable Fashion

As an international solutions provider for clothing reuse and recycling, I:CO is tackling this issue by creating a closed-loop production cycle in which…
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Jaguar Land Rover Cars Will Soon Include Recycled Aluminum

An aluminum alloy containing 75 percent recycled material was introduced initially in the new Jaguar XE. But it will soon be used in…
H&M educates customers about its conscious cotton line prominently at the checkout.

H&M Wants to Revolutionize the Apparel Industry

Last week I went to Stockholm to learn more about H&M’s sustainability program. Over my three days with the company, I found its…
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Paving the Way for a Circular Economy

We must remember that as stakeholders, we have the unique ability to create the strong pull needed to incentivize our institutions and businesses…
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Patagonia Leads by Example in the Circular Economy

Patagonia's Worn Wear program is a prime example of how a circular economy can work.
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H&M Conscious Foundation Offers $1.1M Bounty in Quest to Close the Fashion Loop

The foundation made five strings-free grants to innovators in the apparel industry.
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Ikea Says We’ve Now Hit ‘Peak Curtains’

"In the West, we have probably hit peak stuff," Ikea’s head of sustainability, Steve Howard, said at a recent Guardian conference.
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Shifting Plastics to a Circular Economy Could Generate Billions

Shifting to a circular-economy system for plastics could generate $706 billion worth of economic opportunity, according to a new report released by the…
This easy-to-disassemble subway seat is made from reusable and recyclable components and can save cities big bucks. Read on for the full list of closed-loop solutions.

These Cradle-to-Cradle Innovations Will Make You Look Twice

The Cradle to Cradle Product Design Challenge seeks to inspire up-and-coming designers to create products for the circular economy -- highlighting safe materials…
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