The Circular Economy

The “circular economy” refers to a system in which there is no waste — only potential. In a circular economy system, materials once considered waste are instead recycled, repurposed and re-invented to create new raw materials — reducing the need for virgin resource extraction and saving money, energy and water resources.

71 percent of NIKE footwear is made from recycled materials from its own manufacturing process.

Nike Closes the Loop with Shoes Made From Trash

More than 70 percent of Nike footwear is made from its own trash, the company announced this month.
pilot 511 jeans

Levi’s Launches Post-Consumer Recycled Cotton Jean with Apparel Start-up Evrnu

Textile technology startup Evrnu and Levi Strauss & Co. partnered this year to create the first pair of jeans made entirely from post-consumer…
From Intermountain Health and Ethicon

The Circular Economy: What It Means for Healthcare

Ethicon and Intermountain Health are leading the way in producer responsibility and the promotion of circular health systems — an approach that is…
Unilever Packaging

Unilever Develops Groundbreaking Sustainable Packaging

Unilever is exploring MuCell Technology, which essentially eliminates the middle layer of a material by injecting it with air bubbles. This enables the…
Above Belize's Coast

Beauty and the Beast: Our Love For Plastic Has a Dark Side

When waste is not managed properly, it becomes a lasting issue with consequences that know no bounds. Kelsey Gaude, a graduate student at…
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Re-Realizing the Treasure in Trash

The motivations for turning trash into treasure are clearly defined. The real challenge is turning waste materials into long-life products.
John Bradburn shows of GM's new material made from recycled plastic bottles.

GM Adds Recycled Water Bottles to Its List of Raw Materials

“Recycling is good, but viewing waste as a valuable resource that can be plugged into your operations or products is even better,” John…
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Listen Up! Recycling Can’t Support a Circular Economy Alone

Even if the recycling system was perfect, the fact still remains that we will always rely on a portion of virgin input materials.…
"H&M Conscious Exclusive Event"

H&M Unveils Conscious Collection, World Recycle Week Campaign

Last week, H&M hosted a preview at its gorgeous Fifth Avenue showroom to introduce the new Conscious Exclusive collection. The event was intended…
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The Eagle Has Landed: Ellen MacArthur Foundation Launches U.S. Chapter of CE100

Last week, the Ellen MacArthur Foundation launched the U.S. Chapter of its CE100 program in San Francisco. CE100 U.S. aims to target American…
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Turning a Tanker Ship: No More Business As Usual

Thinking short-term transitions and long-term transformations.
ICO Denim Recycled Scrap to Fiber 180 dpi

How Cotton Recovery is Changing the Game for Sustainable Fashion

As an international solutions provider for clothing reuse and recycling, I:CO is tackling this issue by creating a closed-loop production cycle in which…
Jaguar XE

Jaguar Land Rover Cars Will Soon Include Recycled Aluminum

An aluminum alloy containing 75 percent recycled material was introduced initially in the new Jaguar XE. But it will soon be used in…
H&M educates customers about its conscious cotton line prominently at the checkout.

H&M Wants to Revolutionize the Apparel Industry

Last week I went to Stockholm to learn more about H&M’s sustainability program. Over my three days with the company, I found its…
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Paving the Way for a Circular Economy

We must remember that as stakeholders, we have the unique ability to create the strong pull needed to incentivize our institutions and businesses…
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