Online: Apr 23
Twitter Chat with General Mills
Join TriplePundit & CSRwire for a Twitter Chat with General Mills about its 2014 CSR report on April 23rd at 12pm PT / 3pm ET. #GenMillsSusty Register here.
Tackling Poverty, Health & Deforestation at a Profit
3p Editor Jen Boynton visited Mozambique with TreeHugger’s Brian Merchant to get the full story on a remarkable triple-bottom-line business model. In a nutshell, Cleanstar Mozambique will pay farmers (who are otherwise sitting idle) to grow cassava, incentivize them to grow some healthier food products while they’re at it, turn the cassava into ethanol at the nation’s first biomass plant, develop and market an-ethanol-burning stove that hits all sorts of pain points for the women of urban centers who are otherwise stuck with dirty, inefficient charcoal stoves, and ultimately profit.