Coca Cola

Coca Cola

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As Earth Month Winds Down, Honest Tea Recycles Old Facebook Posts

Last week Honest Tea launched a Facebook app that may just encourage you and your peers to recycle in a partnership with Recyclebank.

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Was the Hype Around Bloom Energy Two Years Ago Justified?

About two years ago Bloom Energy revealed its top secret “Bloom Box” fuel cell system and immediately created an incredible buzz around it. It was amazing to see how much hype was created around what the company described as “a new class of distributed power generator, producing clean, reliable, affordable electricity at the customer site.” For a while, it seemed that there was nothing more exciting than Bloom’s fuel cells that presented a promise to change the world someday. So what happened with Bloom Energy since then? Was the hype justified?

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Massachusetts Town Struggles With Coca-Cola’s Waste

A Cola-Cola plant in Northampton, MA, churns out wastewater at a rate that is becoming to expensive for the city’s wastewater treatment facility to process.

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TrendWatch 2012: From Confrontation to Collaboration

As we try to repair our economy, build consumer trust and confidence and address looming future climate concerns, it will take the combined perspectives and efforts of the business and NGO sectors to move us forward.

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Why We Should Amend “People, Planet, Profit”

Corporations, Triple Bottom Line, and how Local is the new Global

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Get Ready for Forest Footprint Disclosure

If you were wondering what would be the next stop in the journey of businesses to identify their impacts and dependencies on ecosystem services, you got an answer earlier this week. After disclosing their carbon and water footprints, companies are moving now to disclose their forest footprint. Why they do it? Are these companies becoming the new treehuggers?

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Should Coca-Cola Use its Power to Promote Social Justice in Swaziland?

It’s never dull at Coca-Cola. The company didn’t have much time to recover from its white polar bear can campaign fiasco and the accusations it tried to stop a ban on sales of disposable plastic water bottles in the Grand Canyon National Park before a new crisis arose. This time the negative attention concerns Coca-Cola’s presence in [...]

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100,000 Signatures Overcome Coca-Cola in National Park Bottle-Ban Debate

If you’re looking for good news for the holiday season, we’ve got something for you. The proposed ban on sales of disposable plastic water bottles in the Grand Canyon National Park, which had been abruptly shelved last year following alleged pressure from Coca-Cola is now moving forward and would take effect next year. One of [...]

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How Coca-Cola Is Working to Cure the World’s Water Headaches

In its early iteration, Coca-Cola was marketed as a way to cure ailments and inspire social dialogue. “Dr. Pemberton created Coke as a headache tonic,” tells Bea Perez, Coca-Cola’s new Chief Sustainability Officer. Today, the Coca-Cola Company is trying to address a larger infirmity: the world’s water supply. “Water is a business essential for Coca [...]

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How White Polar Bear Cans Upset Coca-Cola’s Cause Marketing Campaign

Oh, if only polar bears weren’t white. I guess that was one of the thoughts that went through the minds of Coca-Cola executives, while putting the kibosh on the company’s special holiday white cans due to customer uproar. These cans were part of a joint campaign Coca-Cola initiated with WWF aiming “to raise awareness and [...]

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Bottled Water Marketing Campaigns Target Minorities

Several studies show that minority parents are more likely to give their children bottled water. A study by the department of pediatrics at the Medical College of Wisconsin found that African American and Latino families are three times more likely to give their children only bottled water as compared to white families. The Archives of [...]

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Are Coca-Cola’s Recent Actions “Unsustainable” ?

Coca-Cola made headlines earlier this month after announcing a plan to collect and recycle all the 60 million plastic bottles that are expected to be consumed during the London 2012 Olympics. Another positive mention came from the UK-based NGO Carbon Trust, which announced that Coca-Cola Enterprises (CCE) earned the highest score ever recorded for carbon [...]

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Behind-the-Scenes at Net Impact 2011

Last week at the 2011 Net Impact Conference, many attendees were questioning certain operational aspects of the conference. In an effort to better understand the decision-making behind the event, I asked Maggie Davies, Net Impact’s Deputy Director, to shed some light on these issues. Immersed in post-conference wrap-up, Davies made some time to answer me via email. Here’s what she had to say:

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Water Shortages Now Affect Companies’ Bottom Lines

Water crises from Texas to Australia have hit commodity supplies. Changes in the world’s weather patterns now affect corporate profits across various industries.

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Cola-Cola Goes White to Help Protect Polar Bears’ Arctic Home

On November 1, those red cans of Coca-Cola will fade away. In a partnership with WWF, white cans will roll out to highlight the plight of the polar bear.

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Coca Cola UK Marks 50th Anniversary with Zero Waste

Along with making significant reductions in energy and water losses, multinational beverages giant Coca-Cola Enterprises announced that waste from all its UK plants will be zero. Coca-Cola senior management gathered at the company’s Sidcup plant on the border of London and Kent to publicly present and celebrate this milestone in making its operations more sustainable, as well as mark the plant’s 50th anniversary.

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PepsiCo To Launch Sustainable Agricultural Initiative Next Year

PepsiCo told Business Green it will launch a sustainable agricultural initiative next year. Dan Bena, director of sustainable development for PepsiCo, said the global soft drinks company will build on work the auditing firm Validus is currently doing. “The study is designed to help PespiCo measure the social return on investments (ROI) and put a financial [...]

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The Surprising New Force Cleaning Up the Plastic Industry

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40.” By Carol Pierson Holding Americans are both addicted to [...]

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Want Increased Recycling? Bottling Companies Pass the Buck to Government

As You Sow’s work reveals that Coca-Cola and Nestlé Waters North America have started to push for extended producer responsibility (EPR) laws for post consumer packaging.

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Coca-Cola’s Best Practices for Aligning with Healthy and Sustainable Customers

You know Coca-Cola. But do you? What consumer doesn’t recognize the distinctive red and white Coca-Cola logo as the most popular soft drink in the world? Would you be surprised to know that Pepsi is no longer number two, having been displaced by Diet Coke? Would you be further surprised to learn that Coca-Cola sells [...]

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Corporate Giants Add One Million Vehicles to National Clean Fleets Partnership

In a clear case of high bar-setting, earlier this year the U.S. Department of Energy kicked off its National Clean Fleets Partnership with a select group of official partners: AT&T, FedEx, PepsiCo, UPS and Verizon. The program aims to reduce diesel and gasoline pollution from fleet vehicles, and with these global A-listers on board others [...]

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The Future of CSR Reporting: Coca Cola Enterprises Releases Video Report

3BL Media and CorporateRegister.com together produced a video that introduces Coca-Cola Enterprise’s latest CSR report, which is an example of how the nature of CSR reporting has evolved.

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Coca Cola Enterprises’ Facilities Reach 99.5% Recycling Rate

Coca-Cola Enterprises has seven areas of focus that determine materiality for its sustainability agenda, and has achieved progress towards its “Commitment 2020” goals where the company believes it can make the most impact. Details are in its 2010 CSR report, issued this week.

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Coca Cola Moves Towards Sustainably Sourced Sugar in Brazil and Beyond

Yesterday the world’s first standard for sustainably sourced sugarcane production launched in Brazil, the result of efforts between WWF, Coca-Cola, and Bonsucro.

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BSR CEO Pushes CSR Envelope at ASQ Conference

This past week I had the privilege of attending the American Society for Quality (ASQ) inaugural Pathways to Corporate Social Responsibility Conference in San Francisco, where the quality side of business broke bread with corporate social responsibility (CSR) gurus to expound upon their synergies and determine how to move forward in unison.

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Shareholders Pressure Coca-Cola to Scrutinize BPA

On April 27 over one-quarter of Coca-Cola shareholders voted for a resolution that requested the beverage giant to address consumers’ concerns over bisphenol A, or BPA.

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Disaster du Jour: Odwalla’s Haiti Hope Campaign

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Marasie Schumacher Just over a year has passed since the 2010 Haiti earthquake, and we rarely hear about it anymore in the news. Instead we are bombarded with the latest images [...]

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Honest Tea Makes It Easy to Plant Trees in Disaster Stricken Regions

Last month Honest Tea and the National Forest Foundation launched the “Bag to Tree” initiative to plant trees in regions that desperately need them, from California to New Jersey.

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Coca-Cola Promoting Recyclable, Reusable Display Racks

Coca Cola has launched a series of 100% recyclable merchandise display racks for use in both grocery and convenience stores. The objective is to nudge Coca-Cola and its distributors toward a closed-loop retail program where such materials are recycled, or even better, reused.

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Ecosystems Awareness Becoming a Prerequisite for Long Term Growth

For many companies, sustainability is far more than just a feel-good gloss, it’s the very essence of the business itself. Agriculture come to mind, of course, as does the bottling industry, fishing industry, and other sectors that depend on reliable, good quality ecosystems. However, when it comes to justifying an investment in natural resource preservation, [...]

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