Consumer
Consumer
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Our latest related articles:
Video Interview: Clif Bar Marketing to the Wellness Customer
TrendWatching.com identifies the rise of the “wellthy” as a major 2011 Consumer Trend. These consumers hold being in good health to be as important to their status as owning the newest or shiniest branded luxury item. The Hartman Group August 2010 Wellness Trend survey found that 73% of US consumers consider being physically fit an [...]
The Zeitgeist of 21st Century is Yours to Share
By Danielle Zimmerman Building upon comfort with sharing content and information online on sites like Flickr and Wikipedia we are recognizing the potential of sharing more than the digital –the tangible, our possessions. New options are emerging where the 20th-century mindset of buy-use-dispose is being replaced by systems where access trumps ownership and individuals take [...]
Video Interview: Suzanne Shelton on The American Green Hispanic Consumer
Issues of sustainability transcend ethic groups. This is an interconnected, global world with 4 billion mobile phone users according to Kirsi Sormunen, VP with Nokia. And increasingly, a major focus of their communications is upon topics tied to their water, energy and food supplies, and the impacts of their production upon the individual, community and [...]
LOHAS Releases Annual Consumer Trend Database
The annual LOHAS Conference, which I will be covering for Triple Pundit, along with MC O’Connor, is coming up June 23-25 in beautiful Boulder, Colorado. This week, ahead of the conference itself, LOHAS released its annual “LOHAS Consumer Trends Database,” which is the Natural Marketing Institute’s consumer tracking tool. It aims to explore what’s going [...]
Beyond Green: Winning Over Consumers by Putting Primary Benefits First
by Jacquelyn Ottman Greener products are now available within every industry and are a part of our everyday lives. But they didn’t get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products grew because they were appreciated by a growing [...]
ACNielsen Reports Organic Sales on the Rise Despite Economy
According to an ACNielsen and Natural Marketing Institute study (PDF), green consumers are willing to pay more for organic, natural or environmentally-friendly products compared to “non-green” consumers. The section of consumers termed “lifestyles of health and sustainability” or “LOHAS” spend the most on consumer packaged goods such as cereal, jelly, pasta, produce, soup and ready-to-serve [...]
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Where We’re Going
Have your event listed here.
San Diego: June 4-7
Sustainable Brands 2012: Join us as the Sustainability, Brand Strategy and Innovation Communities convene to shape the future. Discover and participate in the sustainable brand revolution by collaborating to shift consumer demand, drive heretical innovation, and evolve the business case. 20% Reader discount with code "nwtripsb12".
Webinar: June 5
Running an Effective Corporate Volunteer Program with AngelPoints: Key clients discuss how they put the AngelPoints Volunteering solution to work for them. Attend this webinar to learn best practices, tips & tricks - and how to get an effective volunteer program off the ground at your organization.
Seattle: June 11-12GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Portland & Seattle: June 13 & 14
Sustainable Industries Economic Forum:
Join keynote speaker Van Jones and sustainable business leaders from dozens of innovative companies for an interactive presentation and conversation on The Access Economy and how it affects you and your business, as well as high-impact networking. Register now for Portland on June 13 & Seattle on June 14.
NYC: June 27-28Responsible Business Summit USA: Discover how to fully embed and integrate CSR in your organization. Learn how to collaborate with key stakeholders and establish competitive edge using proven CSR strategies. Hear best practices from GAP Inc, Timberland, Lockheed Martin, Life Technologies, Campbell Soup and many more.
Minneapolis: July 19-20GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Boston: Sep 13-14GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Have your event listed here.
San Diego: June 4-7
Sustainable Brands 2012: Join us as the Sustainability, Brand Strategy and Innovation Communities convene to shape the future. Discover and participate in the sustainable brand revolution by collaborating to shift consumer demand, drive heretical innovation, and evolve the business case. 20% Reader discount with code "nwtripsb12".
Webinar: June 5
Running an Effective Corporate Volunteer Program with AngelPoints: Key clients discuss how they put the AngelPoints Volunteering solution to work for them. Attend this webinar to learn best practices, tips & tricks - and how to get an effective volunteer program off the ground at your organization.
Seattle: June 11-12GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Portland & Seattle: June 13 & 14
Sustainable Industries Economic Forum:Join keynote speaker Van Jones and sustainable business leaders from dozens of innovative companies for an interactive presentation and conversation on The Access Economy and how it affects you and your business, as well as high-impact networking. Register now for Portland on June 13 & Seattle on June 14.
NYC: June 27-28Responsible Business Summit USA: Discover how to fully embed and integrate CSR in your organization. Learn how to collaborate with key stakeholders and establish competitive edge using proven CSR strategies. Hear best practices from GAP Inc, Timberland, Lockheed Martin, Life Technologies, Campbell Soup and many more.
Minneapolis: July 19-20GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Boston: Sep 13-14GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Have your event listed here.
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