Communicating Corporate Responsibility

From stakeholder engagement to CSR reporting, communication is a core part of any corporate responsibility program. This series will explore why your company's CR communications plan should go beyond the CSR report and give you tools to keep communication flowing all year long.
We've partnered with AHA!, a creative communications firm, to deliver this series.
AHA! is a full service communications firm with an emphasis on CR. Since CR is one increasingly important component of the communication that every firm must do, AHA! is focused on helping companies deliver the most effective communication and CR communication possible.

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Unleashing Shared Value Through Content Marketing


This short contribution suggests that content and inbound marketing can be successfully employed for corporate social responsibility (CSR) communications and to enhance customer and employee engagement.

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The Business Case for a Broader View of CR Communications


Moving beyond an annual CR report to an ongoing communications platform is a promising strategy, but how can you make the case that the investment will be worth it?

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5 Reasons Why You Need a CSR Communications Roadmap


Like any corporate process, a good CSR strategy takes time and involves many stakeholders. It’s very important to have clear short and long term goals. A CSR roadmap will help amplify your CSR efforts – here’s what else it can do for you.

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Two Reasons Why Your CSR Program Should Engage Employees

Group portrait of Western Electric employees outside building, circa 1920

Here are two good reasons why your CR communications should aim to educate, inspire, and engage employees.

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Why Communication Should Be at the Heart of Any CSR Strategy


When you get into the nitty-gritty of what your corporate responsibility strategy is and what type of goals you are setting for the future, things can get complicated quickly. How do you know you’re benefiting the community? You need reporting, goals, and most importantly, feedback from the people who are influenced by your company.

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Top 10 Mistakes in CSR Communications

Mistake Dangerous

We covered the seven signs of a great CSR report a few weeks ago, but the truth of the matter is, we see a lot more strikes and balls than we see home runs. Here are 10 common mistakes your company might be making with its CSR communications and how to fix them.

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Burt’s Bees Abuzz Over Colony Collapse Disorder

burt's bees

Burt’s Bees’ latest ad campaign draws attention to Colony Collapse Disorder with videos produced by Isabella Rossellini of bug porno fame.

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Behind-the-Scenes on Corporate Responsibility Communications


Part of the full story of CR communications is a behind the scenes peek into how a communications firm operates. How do they support – and influence – clients’ CR communications? I sat down with Christian Hicks, Creative Director of Corporate Responsibility at AHA, to get the inside scoop.

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10 Outstanding CSR Reports


In an earlier post, Christian Hicks, Creative Director of Corporate Responsibility at AHA! listed seven signs he uses to determine if a company has a great CSR report including simplicity, engagement, trustworthiness, and a positive forecast. In this post, we list 10 CSR reports that impressed our writers in industries ranging from automotive to fashion to technology to sports apparel to cosmetics.

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7 Signs You’ve Got a Great CSR Report

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There are plenty of signs that you have a lousy CSR report. Bloggers (including us!) might tell you, and if they don’t, you can take any radio silence that comes after your report launch as a sign that it was not as groundbreaking as it could have been.
But how do you know when you’ve got a successful report?

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Seven Steps to Turning Your CSR Report into a Year of Communications Content


Producing a CR report can be expensive. A broader communications platform can help make the most of your investment. Here’s how to maximize all that great content to promote your company’s corporate responsibility all year round.

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