This short contribution suggests that content and inbound marketing can be successfully employed for corporate social responsibility (CSR) communications and to enhance customer and employee engagement.
Like any corporate process, a good CSR strategy takes time and involves many stakeholders. It’s very important to have clear short and long term goals. A CSR roadmap will help amplify your CSR efforts – here’s what else it can do for you.
Here are two good reasons why your CR communications should aim to educate, inspire, and engage employees.
When you get into the nitty-gritty of what your corporate responsibility strategy is and what type of goals you are setting for the future, things can get complicated quickly. How do you know you’re benefiting the community? You need reporting, goals, and most importantly, feedback from the people who are influenced by your company.
Burt’s Bees’ latest ad campaign draws attention to Colony Collapse Disorder with videos produced by Isabella Rossellini of bug porno fame.
Part of the full story of CR communications is a behind the scenes peek into how a communications firm operates. How do they support – and influence – clients’ CR communications? I sat down with Christian Hicks, Creative Director of Corporate Responsibility at AHA, to get the inside scoop.
In an earlier post, Christian Hicks, Creative Director of Corporate Responsibility at AHA! listed seven signs he uses to determine if a company has a great CSR report including simplicity, engagement, trustworthiness, and a positive forecast. In this post, we list 10 CSR reports that impressed our writers in industries ranging from automotive to fashion to technology to sports apparel to cosmetics.
There are plenty of signs that you have a lousy CSR report. Bloggers (including us!) might tell you, and if they don’t, you can take any radio silence that comes after your report launch as a sign that it was not as groundbreaking as it could have been.
But how do you know when you’ve got a successful report?
Producing a CR report can be expensive. A broader communications platform can help make the most of your investment. Here’s how to maximize all that great content to promote your company’s corporate responsibility all year round.