Cradle to Cradle

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“Cradle to Cradle” is a framework invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free.

In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constiuent components back into service.

This modular sneaker made from recycled and sustainable materials won top honors for best student project.

3p Weekend: These Cradle-to-Cradle Innovations Stop Waste in Its Tracks

The Cradle to Cradle Product Design Challenge seeks to inspire up-and-coming designers to create products for the circular economy — highlighting safe materials…
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From Pipedream to Product Innovation: The Rise of the Circular Economy

The circular economy was once dismissed as a pipe dream. But through the persistence of thought leaders like Ellen MacArthur and William McDonough,…
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The Eagle Has Landed: Ellen MacArthur Foundation Launches U.S. Chapter of CE100

Last week, the Ellen MacArthur Foundation launched the U.S. Chapter of its CE100 program in San Francisco. CE100 U.S. aims to target American…
This easy-to-disassemble subway seat is made from reusable and recyclable components and can save cities big bucks. Read on for the full list of closed-loop solutions.

These Cradle-to-Cradle Innovations Will Make You Look Twice

The Cradle to Cradle Product Design Challenge seeks to inspire up-and-coming designers to create products for the circular economy -- highlighting safe materials…
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3p Weekend: 8 Companies Going Cradle-to-Cradle

The requirements for the certification are tough to achieve, and only a select few companies have made the grade as of yet. This…
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Sustainability & Innovation: Bridgett Luther, Cradle to Cradle

At SB15, we asked how innovation may or may not drive advancements in sustainability. We got a terrific range of responses, which we've…
What if all the goods we purchased were made from recycled or reclaimed materials? It's time to think outside the box.

Circular Economics: Thinking Outside the Box

Last month, a forum hosted by the U.S. Chamber of Commerce Foundation focused on how organizations are bringing the concept of a circular…
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Cradle-to-Cradle Tackles the Fashion Industry

Launched in 2014, Fashion Positive aims to retool the entire global fashion supply chain and help create more sustainable materials, processes and products.…
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What Role Will Mushrooms Play in a Sustainable Future?

A team of micro-biologists and designers at Livin Studio in Vienna have devised a way to use edible mushrooms to break down plastic.
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Report Shows the Benefits of Cradle to Cradle Certification, But Is It Enough?

The Cradle to Cradle Products Innovation Institute recently commissioned Trucost, a leading global environmental data and insight company, to determine the value of…
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4 Lessons the Apparel Industry Can Learn from Carpet-Makers

Believe it or not, there's actually a great deal the apparel industry can learn from carpet-makers about closed loop recycling, as Paul Murray,…
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C2C Reveals the Benefits of ‘Remaking the Way We Make Things’

A technical report from the Cradle to Cradle Product Innovation Institute reveals the social, environmental and economic benefits realized by 10 companies participating…
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Should Eco-Labels Shape Purchasing Choices?

At first glance, eco-labels seem like they could provide useful information to shoppers about the environmental and social impact of a product, but…
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Southeastern Cities Look to Max Out the Triple Bottom Line Returns of Recycling

Recycling is a growth industry, but rates in the U.S. lag compared to those of other industrialized nations. Under the aegis of the…
LanzaTech wins $4 million ARPA-E grant

Cherry Tree Inspiration Wins Start-Up $4 Million Energy Grant

The cherry tree is a standout example of eco-effective manufacturing in nature, so it’s little wonder that the company LanzaTech has adopted it…
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