Online: Jan 6
Twitter Chat: CSR Trends in 2015 w/ PwC & Campbell’s
Join TriplePundit, PwC, PwC Foundation and Campbell Soup Company on Tuesday, January 6th at 9am PST for a special Twitter Chat about sustainability and CSR trends for 2015. Register here.
Cradle to Cradle
“Cradle to Cradle” is a framework invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free.
In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constiuent components back into service.