Earth 2017

How will Californians react to Time of Use (TOU) pricing when temperatures heat up?

Will California TOU Pricing Create a Consumer Revolt or Technology Revolution?

Starting in 2019 the state’s three investor owned utilities will launch Time Of Use (TOU) pricing for residential consumers. Will residential customers respond…
Bill Roth author of The Boomer Generation Diet On The Weight Loss Secrets From I Love Lucy

Weight-Loss Secrets From ‘I Love Lucy’

What does the pioneering '50s sitcom have to do with weight loss -- or sustainability, for that matter? It turns out that Lucy,…
It turns out those 'thin' Oreos probably won't help you lose weight after all.

Don’t Believe Big Food’s Lies About Smaller Portions

It turns out those 'thin' Oreos probably won't help you lose weight after all -- despite the advertising Big Food throws your way.
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5 Technologies Driving California’s Clean IoT Electricity Strategy

California wants to make clean energy and a smart Internet of Things (IoT) system the world’s dominate energy strategy.
Homes and businesses sit dark during a 2011 blackout in Oceanview, California.

How California Blackouts Will Make Solar and Batteries A National Story

California again faces potential blackouts. Could the potential loss of power push the state's innovation in solar and energy storage to the fore?
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National Parks Tap Subaru for Zero-Waste Advice

Park visitors leave behind 100 million pounds of trash each year. That's about to end. Subaru and the National Park Service are going…
The Secret Green Sauce by Bill Roth Founder of Earth 2017

How CSR Is Driving Purposeful Food Sales To Record Levels

A massive mistrust of mass-marketed foods is pushing consumers to abandon old buying habits.
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Healthy Foods Achieve Mass-Market Sales Levels

A record 43 percent of Americans now say they make their food and beverage purchases using the criteria of human and environmental health.
Are You A Food Voter?

Are You A Food Voter?

Food voters use their pocket books, and increasingly their votes, to select foods, food suppliers and politicians based on their support of values…
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Will Millennials and Boomers Fight or Unite Over Sustainability?

The rise of millennials and the aging of the boomer generation is reshaping America. Will they fight or unite over sustainability?
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How America’s Recycling Crisis Threatens You

The global crash in commodity prices is one of the two major reasons reason why recycling economics have collapsed.
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How Do America’s Heartland Cities Achieve Economic Growth in the 21st Century

Tulsa, Oklahoma, is a great town with friendly, talented people. It has a downtown that urban millennials love with an attractive mix of…
volt palms

Chevy Volt Blazes Trail For Upcoming All-Electric Bolt

3p's Bill Roth drove approximately 90 miles over the mountains from San Diego to Palm Desert to test the Chevy Volt on a…
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How Electric Cars Promote Weight Loss

Can electric vehicles promote weight loss? 3p economic correspondent Bill Roth thinks so -- and he's out to prove it with a short…
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Imagine Gas-Free Days Driving a Volt

It is day three of 3p economic correspondent Bill Roth's Chevy Volt test drive, and he has yet to use a single gallon…
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