Earth 2017

Plug In Ford Fusion Bill Roth Earth 2017  Green Business Coach

Ford on Mobility: ‘One Foot in Today and One Foot in Tomorrow’

Ford's 2015 sustainability report is a candid summary of where the automaker is today and its goals for the future of sustainable transportation.…
Monitoring sales booth traffic patterns through Cree's smart LED lighting system

Autonomous LED Lighting Is Driving a Smart Building Revolution

LED lighting systems can serve as a connectivity link between sensors, things, smart applications, artificial intelligence programming and human wearables. The disruptive result…
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Can A Company Be Green If It Is Damaging Human Health?

Newsweek ranked Coca-Cola as the ninth greenest company in the world, based on practices like pioneering bioplastic bottles. But one has to wonder…
Bill Roth Earth 2017 Green Business Coach electric GenZe 2.0 electric scooter

GenZe 2.0 Electric Scooter Generates Zero-Emissions Fun

3p's Bill Roth takes a ride on the new GenZe 2.0 all-electric scooter, which promises fun-filled and zero-emissions urban commuting.
A gas-rationing system is announced in the afternoon newspaper in 1974. Are we destined to repeat the cycle?

How Behavioral Economics Impacts You and Our Planet

A look at how America reacted to the 1974 oil embargo shows we are repeating history.
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4 Ways to Grow Clean-Tech Jobs in Your City

The best kept secret in America is that clean tech is a mega job-creator. Clean tech not only accounts for a large number…
How will Californians react to Time of Use (TOU) pricing when temperatures heat up?

Will California TOU Pricing Create a Consumer Revolt or Technology Revolution?

Starting in 2019 the state’s three investor owned utilities will launch Time Of Use (TOU) pricing for residential consumers. Will residential customers respond…
Bill Roth author of The Boomer Generation Diet On The Weight Loss Secrets From I Love Lucy

Weight-Loss Secrets From ‘I Love Lucy’

What does the pioneering '50s sitcom have to do with weight loss -- or sustainability, for that matter? It turns out that Lucy,…
It turns out those 'thin' Oreos probably won't help you lose weight after all.

Don’t Believe Big Food’s Lies About Smaller Portions

It turns out those 'thin' Oreos probably won't help you lose weight after all -- despite the advertising Big Food throws your way.
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5 Technologies Driving California’s Clean IoT Electricity Strategy

California wants to make clean energy and a smart Internet of Things (IoT) system the world’s dominate energy strategy.
Homes and businesses sit dark during a 2011 blackout in Oceanview, California.

How California Blackouts Will Make Solar and Batteries A National Story

California again faces potential blackouts. Could the potential loss of power push the state's innovation in solar and energy storage to the fore?
subaru

National Parks Tap Subaru for Zero-Waste Advice

Park visitors leave behind 100 million pounds of trash each year. That's about to end. Subaru and the National Park Service are going…
The Secret Green Sauce by Bill Roth Founder of Earth 2017

How CSR Is Driving Purposeful Food Sales To Record Levels

A massive mistrust of mass-marketed foods is pushing consumers to abandon old buying habits.
natural expo west

Healthy Foods Achieve Mass-Market Sales Levels

A record 43 percent of Americans now say they make their food and beverage purchases using the criteria of human and environmental health.
Are You A Food Voter?

Are You A Food Voter?

Food voters use their pocket books, and increasingly their votes, to select foods, food suppliers and politicians based on their support of values…
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