Earth 2017

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The $250 Trillion Green Economic Revolution

Climate change economics is emerging as a disruptive mega-trend driven by estimates that the cost of global climate change will reach a staggering…
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The $250 Trillion Cost Of Climate Change And Obesity

Citigroup now projects a staggering $72 trillion global cost tied to man-made climate change during the 21st century. The industrial fast food complex…
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Economists Ask If Energy Efficiency Is A Good Investment

Too many customers view utility pricing (and its regulation) as skewed toward the utility. And too many customers have invested in energy efficiency…
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Free Utility Customers To Profit From the Clean Power Plan

Today's adoption of the Clean Power Plan begs this question: Why shouldn’t a utility customer be able to put solar on their roof,…
A San Francisco resident performs an annual cleaning on rooftop solar panels.

California Achieves Economic Growth Without Growing Emissions

California is proving to the rest of America that economic success does not require increased pollution. The state recently reached an economic development…
Plug in, Power Up, Tune In

In Search of the Sustainably-Sourced Guaranteed Lower Utility Bill

By 2016 the price of solar energy is projected to be equal to or even less than utility rates in all 50 states.…
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Sustainability Professionals Need to Be Weird to Grow Revenues

Getting creative is the next maturation step in sustainability leadership and for winning enhanced CEO commitment. For sustainability leaders, the creative path for…
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Solar is Getting Weird

The California solar homeowners I work with are acting pretty “weird” compared to the rest of America. This summer when the rest of…
The Uvas Reservoir in Santa Clara, California, sits nearly empty in February 2014.

Sustainable Economic Solutions to California’s Drought

The obvious long-term solution is to reduce human pollution, which has generated the climate change that has intensified droughts in California and the…
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Climate Change Puts California Economy at Risk of Collapse

California faces one more year of water supply -- a water crisis that holds the potential to collapse the state’s economy. What an…
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American Consumers Gobble Healthy Foods at Unprecedented Rate

The big news from the 2015 Natural Products Expo West was that American consumers are now buying healthy foods at a rate three…
The Secret Green Sauce by Bill Roth green csr business coach

How To Write a Winning Green Business Plan

It is one thing to paint a compelling elevator speech. It is an entirely more complex task to validate that your vision can…
The Secret Green Sauce by Bill Roth green csr business coach

How To Write a Green Business Plan That Stands Out

Having a green business plan is mission-critical to your company's success in the global green economic revolution. This article begins a two-part series…
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Personal Beliefs, Vaccinations and Climate Change

Why would moms and politicians ignore statistical evidence on vaccinations and climate change when the consequences are so harmful to people?
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Boomers’ Sustainability Diet: What Not To Do

3p correspondent Bill Roth offers five things every baby boomer should stop doing to achieve sustained weight loss, save money and reduce their…