Earth 2017

Walmart Use of Solar Power

Interview: Jeff Rice On Walmart’s Green Supply Chain Best Practices

This post has been edited since it was first published. Jeff Rice, Director of Sustainability for Walmart, has a vision for his job…
Saba Electric Car

Interview: Kate Swann, COO Of Frog Design On The Consumer Life Cycle

OgilvyEarth’s recent study entitled “Mainstream Green: Moving sustainability from niche to normal” found that “82% of Americans have good green intentions but only…
Yoga In Business

Interview: The ROI of Workplace Yoga

Recently I published an interview with Lynn Roulo, a professional CPA who has worked in venture capital. I focused on her new company…
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How Whole Foods Engages Sustainable Customers

What are your “guests” telling you? That is how Whole Foods approaches the issue of what to stock on their shelves to attract…
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Tom Wright Interview Part One: Fundamentals Of Zero Waste

[See part two of Tom Wright’s interview here] What is zero waste? Is it really zero? And what are the best practices being…
BA GBP

Interview: Best Practices in Government Green Business Programs

Offices are where most of us work. And they are energy, water and paper hogs. The Energy Information Agency reports that offices annually…
green-box

Green Box Top Daily Price Discount Special: A Best Practice For Growing Green Revenues!

The Groupon business model is to offer daily price specials via email to customers that sign up to receive these types of price…
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Small Business Owner Adopts Green Business Approach to Grow Revenue

Small businesses, those with fewer than 500 work associates, are the economic lifeblood of the U.S. economy accounting for over 50% of U.S.…
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Nominate Your Sustainable CEO

Last year I posted the question, “Who are our top sustainable CEOs?” Your responses were very enlightening. Last year’s top vote getters included…

Interview: “Chief Mom” At Plum Organics

According to the EPA’s Guidelines for Carcinogen Risk Assessment children receive 50% of their lifetime cancer risks in the first two years of…

Interview: John Williams on Frog’s Leap Sustainable Business Strategy

Are you looking for a business strategy to spark your revenue growth? Or maybe you are looking for a job within a growth…
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Interview: Nancy Bailey On Quivira Winery Biodynamic Farming

According to the USDA , the US has increased its use of nitrogen fertilizer by 450% to 13 million tons annually over the…

Cost of Permitting is a Simple Key to Solar Price Parity

Can you guess which of the following actions would make roof top solar affordable for 50% of Americans at zero additional cost to…
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Video Interview: Numi Tea CEO Ahmed Rahim

In talking with businesses and entrepreneurs I am almost always asked these two questions: Is there a green industry or market segment experiencing…

Video Interview: Clif Bar Marketing to the Wellness Customer

TrendWatching.com identifies the rise of the “wellthy” as a major 2011 Consumer Trend. These consumers hold being in good health to be as…