Earth 2017

Bill Roth, author of "The Boomer Generation Diet."

Baby-Boomer Weight Crisis is Crushing Millennials With Taxes and Debt

The baby boomer generation's lifestyle, and its unintended weight-related health consequences, is the greatest threat to our country’s ability to balance its budget…
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Millennials and Other Trends Reshaping America

2015 marked the milestone emergence of the millennial generation as the driving force behind the green economic revolution.
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2015 in Review: The Sustainability Mega-Trends Driving Business Success

There was much to be pessimistic about in 2015, but this year gave additional confirmation that the green economic revolution is real and…
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A Pricing Alternative To COP21

As an economist, I have a jaundice view of the COP21 agreement. My skepticism ties to a lack of price signals included in…
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A Low-Carbon Economy Crossroads

Our country, and the world, stands at a crossroads. The technologies to deliver both sustained economic growth and reduced emissions have all been…
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Antibiotic Apocalypse Economics

An antibiotic apocalypse is upon us due to failures in food product labeling tied to unsustainable farming practices. 3p economic correspondent Bill Roth…
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HR Directors Must Sell CSR To Win Millennial Job Candidates

New research by Global Tolerance found that 62 percent of surveyed millennials “only want to work for an organization that delivers social and…
The new, thinner Bill Roth!

Solutions To Our National Weight-Gain Crisis

The total cost of our national weight crisis is estimated at $5 trillion annually from increased health care costs, worker absenteeism and reduced…
Indianapolis is one of several cities adopting 'default to green' policies. Its new bike-sharing program is just one of many sustainable development initiatives underway.

Cities Adopting ‘Default To Green’

3p economic correspondent Bill Roth sits down with Gil Friend, chief sustainability officer for the city of Palo Alto, California, about an intriguing…
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Study: Buildings With Cleaner Air Make You Smarter

A study just published by the Harvard T.H. Chan School of Public Health has linked a building’s indoor air quality directly to its…
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How Generation Z Will Make CSR A Business Norm

Generation Z is the first generation born in the 21st century, with ages ranging from 2 to 19. They represent about 25 percent…
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Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…
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New Unicef-Target-Disney Product to Catalyze Gen Z

Unicef and Target, in collaboration with Disney, are launching a Fitbit-like wearable device for kids that has the potential to be this holiday…
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CSR Wins Customers And Sells Products

A Nielsen survey conducted this week points to exploding consumer interest in buying healthy, green products.
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The $250 Trillion Green Economic Revolution

Climate change economics is emerging as a disruptive mega-trend driven by estimates that the cost of global climate change will reach a staggering…
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