Earth 2017

How Generation Z Will Make CSR A Business Norm

Generation Z is the first generation born in the 21st century, with ages ranging from 2 to 19. They represent about 25 percent…

Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…

New Unicef-Target-Disney Product to Catalyze Gen Z

Unicef and Target, in collaboration with Disney, are launching a Fitbit-like wearable device for kids that has the potential to be this holiday…

CSR Wins Customers And Sells Products

A Nielsen survey conducted this week points to exploding consumer interest in buying healthy, green products.

The $250 Trillion Green Economic Revolution

Climate change economics is emerging as a disruptive mega-trend driven by estimates that the cost of global climate change will reach a staggering…

The $250 Trillion Cost Of Climate Change And Obesity

Citigroup now projects a staggering $72 trillion global cost tied to man-made climate change during the 21st century. The industrial fast food complex…

Economists Ask If Energy Efficiency Is A Good Investment

Too many customers view utility pricing (and its regulation) as skewed toward the utility. And too many customers have invested in energy efficiency…

Free Utility Customers To Profit From the Clean Power Plan

Today's adoption of the Clean Power Plan begs this question: Why shouldn’t a utility customer be able to put solar on their roof,…

California Achieves Economic Growth Without Growing Emissions

California is proving to the rest of America that economic success does not require increased pollution. The state recently reached an economic development…

In Search of the Sustainably-Sourced Guaranteed Lower Utility Bill

By 2016 the price of solar energy is projected to be equal to or even less than utility rates in all 50 states.…

Sustainability Professionals Need to Be Weird to Grow Revenues

Getting creative is the next maturation step in sustainability leadership and for winning enhanced CEO commitment. For sustainability leaders, the creative path for…

Solar is Getting Weird

The California solar homeowners I work with are acting pretty “weird” compared to the rest of America. This summer when the rest of…

Sustainable Economic Solutions to California’s Drought

The obvious long-term solution is to reduce human pollution, which has generated the climate change that has intensified droughts in California and the…

Climate Change Puts California Economy at Risk of Collapse

California faces one more year of water supply -- a water crisis that holds the potential to collapse the state’s economy. What an…

American Consumers Gobble Healthy Foods at Unprecedented Rate

The big news from the 2015 Natural Products Expo West was that American consumers are now buying healthy foods at a rate three…