Earth 2017

green-brands

Cohn & Wolfe’s Annie Longsworth On Green Brand Leadership

A Green Economic Revolution is accelerating among American consumers. No less than 73% of now say “it is important to buy from green…

CFO Engagement on Shareholder Social and Environmental Expectations

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Deloitte’s CFO Signals report summarizes the issues that CFOs are…

Innovation: Aluminum Shipping Pallets

The worldwide transportation of goods within the global supply chain has a carbon footprint of around 2,800 mega- tonnes CO2e (see PDF). Weight…
green consumer tipping point

Shelton Group’s Research: The Green Tipping Point is Here

According to Shelton Group, “a tipping point in American consumer interest in green products has occurred with 70% of consumers in our surveys…

Interview: Angel Investor’s Five Best Practices For Attracting Capital

The key to raising money is building investor trust. There is a formula for doing so. The entrepreneurs that succeed in raising capital…
Lunera LED light

Interview: Tom Quinn of Lunera on the LED Lighting Revolution

A technology revolution is taking place in lighting that will be as dramatic as the displacement of rotary dialed phones with smart phones.…
Bill Roth presenting at Milwaukee Green Builds Business program

Dispatch From Milwaukee: Successful Launch of “Green Builds Business” Entrepreneur Bootcamp

The American dream is being realized in Milwaukee. Local Hispanic business owners are designing and implementing green projects that will accelerate the restoration…
Straus Family Creamery

Interview: Straus Family Creamery’s Deborah Parrish on Values-Based Financial Models

Gaining the Finance Department’s approval of a sustainability project is often a major implementation barrier for many companies. Deborah Parrish is CFO at…
Socially Responsible Investing

First Light Ventures: Social Investors Share Their Best Practices For Raising Funds

How do I raise seed money? That is the top question I receive from entrepreneurs looking to start a company. And even more…

Interview: Craig Wichner of Farmland LP On Converting Chemical Based Farmland To Organic

U.S organic food sales now total $25 billion according to the Organic Trade Association’s 2010 Organic Industry Survey. This represents a 20% annual…
Blissmo

Exclusive Interview with Blissmo CEO on Groupon for the Green Set

What is Blissmo? And why should you care? Blissmo is a price discounted daily-special service offering organic and eco-friendly products. Beyond its own…
feat-solar-install

Interview: SunRun’s Lynn Jurich on “Pocketbook Environmentalists”

How many companies can boast of a 100%+ annual growth rate in customers, especially  in today’s economy? Would you be even more impressed…

Interview: Staples’ EcoEasy Best Practices

Can you name the number two online retailer, second only to Amazon.com? How about a company that has been working on incorporating sustainability…
Walmart Use of Solar Power

Interview: Jeff Rice On Walmart’s Green Supply Chain Best Practices

This post has been edited since it was first published. Jeff Rice, Director of Sustainability for Walmart, has a vision for his job…
Saba Electric Car

Interview: Kate Swann, COO Of Frog Design On The Consumer Life Cycle

OgilvyEarth’s recent study entitled “Mainstream Green: Moving sustainability from niche to normal” found that “82% of Americans have good green intentions but only…