Edelman

Key Purpose Developments That Will Influence Business in 2016

Purpose as a powerful strategy to conduct business from the inside out has gained substantial ground in 2015 and will only have more…

PR Firm Edelman Dropping Climate Change Deniers

This is a PR firm that reported $833 million worth of earnings. In the words of the Guardian's Suzanne Goldenberg, Edelman “has played…

Circular Economics: Thinking Outside the Box

Last month, a forum hosted by the U.S. Chamber of Commerce Foundation focused on how organizations are bringing the concept of a circular…

5 Big Bets for Social Impact

At the Gathering of Leaders conference, Carol L. Cone, global chief strategist for business and social purpose at Edelman, spotted these five 'big…

PR Firm Edelman Ends Relationship with U.S. Oil Lobby

Edelman has ended its relationship with the American Petroleum Institute after a long and lucrative relationship.

TransCanada’s Keystone Backup Plan

According to documents leaked to Greenpeace, the Canadian company TransCanada has a backup plan in case Keystone fails to get approval.

Note to Tim Cook: We Need Corporate Action, Not Another ‘It Gets Better’ Story

If you’re going to take a stand on a social issue – with all of Apple’s power and might – make it matter!

The Case for Public Relations

Edelman had its hand slapped over its refusal to drop unsavory clients, but the final outcome might be a win for the sustainable…

PR Firms Take a Stand on Climate Change

A number of the largest PR firms came out, in response to surveys administered by the Guardian and the Climate Investigations Centre, and…

Southwest’s New Initiative Expands the Airline From Place-Taking to Placemaking

Southwest has undertaken to partner with Project for Public Spaces in a new ”placemaking” program called Heart of the Community. The program works…

How to Get Consumers to Walk the Sustainability Talk When it Comes to Fashion

If you look at studies exploring consumer attitudes, you find that consumers indeed seem to be more conscious about sustainability and are more…

Measuring Trust at the Corporate Level

Trust Across America has led an ambitious effort to describe what is causing trust to break down and how to rebuild it. This…

Can Employee Volunteering Lead to “Coopetition” Between Companies?

Companies with “high employee engagement” had 3.9 times more earnings-per-share growth than their counterparts with “low employee engagement.” These same employees worked 57%…

5 Lessons on Consumers’ Preference for Purpose

Edelman's global research provides some interesting figures showing the power of purpose among consumers, including some valuable lessons both for consumers and companies.…

Green Startups Focusing Their Marketing Dollars: Think “When,” Not “Where”

Increasing traffic and readership on 3P’s Startup Friday tells of a larger trend of increasing interest in green entrepreneurship. In a recent interview…