Employee engagement, also called worker engagement, and a subset of stakeholder engagement is longstanding concept in business management. The theory is that when employees are engaged in the company’s activities, they’ll work a lot harder, which will ultimately benefit the company.
In sustainability circles, we talk about employees as one of the key stakeholders in an organization. We engage stakeholders because their feedback can provide insight into the core values of the company and the core sustainability issues facing the company. When employees are engaged, and their ideas are being implemented, it makes it much easier for sustainability initiatives to succeed.