employee engagement

Employee engagement, also called worker engagement, and a subset of stakeholder engagement is longstanding concept in business management. The theory is that when employees are engaged in the company’s activities, they’ll work a lot harder, which will ultimately benefit the company.

In sustainability circles, we talk about employees as one of the key stakeholders in an organization. We engage stakeholders because their feedback can provide insight into the core values of the company and the core sustainability issues facing the company. When employees are engaged, and their ideas are being implemented, it makes it much easier for sustainability initiatives to succeed.

Here are some stories about successful employee engagement initiatives around sustainability.

Pollinate

Encourage Innovation in the Workplace: Give Workers Free Rein

We can start to plan for the future by supporting the creativity of sustainable innovators: employees, students, ourselves.
Corporate Social Responsibility, Fresno, Leon Kaye, sustainability, naughty or nice, starbucks fig garden village, fig garden village, fig garden

The CSR Christmas List: Who’s Naughty and Who Is Nice?

This month Consumer Reports came out with a “Naughty and Nice” list that focuses on what companies succeeded and failed. We have our…
symantec, corporate social responsibility, CSR, stakeholder engagement, employee engagement, cybercrime, security

How Symantec Supports People, a Better World and a More Secure Internet

Symantec’s 2012 corporate social responsibility report is a compelling example of how companies should frame challenges and successes to its stakeholders
Ben Jerrys, ben-and-jerrys, unilever, fair trade, b corp, Leon Kaye, b corp label, ice cream, employee engagement, corporate governance

Ben & Jerry’s Now Certified B Corp

Ben & Jerry’s becomes a B Corp because of its work on community, environmental, governance and employee engagement issues.
Interviewees put a lot of effort into getting ready for their interviews - up to and including asking the internet for advice about their outfits.

What Kind of First Impression Does Your Company Make?

Prospective employees are taught to put care and attention into preparing for a job interview. Don't forget that you're also making a first…
SAP's campus is "80% green" as measured by acreage.  (Not my finest photography)

Photo Essay: SAP Lab’s Sustainable Bangalore Campus

SAP Labs has all of that, but has taken a few extra measures that go well beyond the architectural to make certain environmental…
att_rp_vt_r_4cp_grd_wht

Five Ways AT&T Engages Employees to Do One Thing

AT&T's program, Do One Thing, engages employees to make small changes that add up to a large collective impact. Here are five effective…
employee

Employees at Green Companies Are More Productive

Employees of companies which adopt environmental practices are 16 percent more productive, according to a recently published study.
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Practically Green and Gamification: Making Change Fun, Engaging And Sustainable

Exclusive interview with Practically Green CEO Susan Hunt Stevens on using gamification techniques to motivate work associate behavior changes.
merck, merck csr report, corporate social responsibility, materiality assessment, employee engagement, water stewardship, Microinequties, Leon Kaye, Instituto Vida Nova, Brazil, Schering-Plough, Merck for Mothers, transparency, CPA-Zicklin Index

Latest Merck CSR Report Touts Access to Health, Water Stewardship

Merck released its 2011 CSR report, in which the company discusses successes and challenges on the health, economic and environmental fronts.
SAP-2

SAP Invests in Employee Volunteerism in Emerging Markets

Many companies struggle to get their employees engaged, even in programs as straightforward as volunteering. Some organizations have a policy of allowing employees…
borrego solar company succeeds with solar power

National Security and Renewable Energy

The fast-growing alternative energy company Borrego Solar succeeds with engaged employees, and the ability to take opportunities offered by new legislation.
Group portrait of Western Electric employees outside building, circa 1920

Two Reasons Why Your CSR Program Should Engage Employees

Here are two good reasons why your CR communications should aim to educate, inspire, and engage employees.
happy work

Positive Workplace Psychology Permeates the Community

A number of studies have shown that a workplace promoting positive psychology among employees and clients can increase innovation, loyalty and pride among…
clif

Good Companies Like Clif Bar: How They Do It

Today Clif Bar is among the leading makers of organic energy and nutrition foods. Erickson and his wife, Kit built their company using…