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Fundraising for Social Marketing Campaigns?

Post ads to let Massachusetts citizens express their dismay about recent votes to gut the Clean Air Act. The importance of fundraising as an element of any social marketing campaign is a consideration that should not be overlooked. Many social marketing campaigns are developed by nonprofits and governmental organizations that recognize the value of the [...]

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Is Guilt a Sustainable Way to Pry Open Pockets?

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Sarah Anne White Why we should run screaming in the other direction from “Gala” or “Gift” Economics How many [...]

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Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing buzz with minimal risk and upfront investment.

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Bug Bites: Insects Might Be the Protein of Tomorrow

A strong case can be made for grubbing on bugs, but in the United States and Europe there’s a prevalent cultural bias against insects as a source of edible protein. Find out why entomophagy—the practice of eating insects—has recently started gaining traction as a viable alternative.

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The Perk Imperative: Rewarding Employees is More than Just Nice… It’s Profitable

Google has its staff masseuses. Airbnb has its in-office tree house.  Yelp provides employees unlimited beer on tap. Dropbox boasts a room dedicated to the game Dance Dance Revolution. Everywhere you look, tech startups from Seattle to San Diego are engaged in an arms race of employee perks.

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Savannah Bee Company is Built on Education and Passion

Last month I had the opportunity to visit Savannah Bee Company, a company that I have been following for a number of years– I was eager to check it out in person. Founded in 2002 by Ted Dennard, aka “Fearless Leader” amongst the team, Savannah Bee Company is so much more than just selling honey [...]

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10 Recommendations for Start-ups Looking to Raise Capital

The 2011 Pipeline Fund Fellowship Pitch Summit had eleven woman-owned, for-profit, socially responsible businesses presenting their business plans, hoping to raise money from a group of ten women learning to become angel investors.   During a break in the pitches, Nithya Das, an associate at the law firm Goodwin Procter presented the keynote.  She represents and [...]

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Can Capitalism Be Redesigned?

by Nancy Roberts From financial system meltdown to Arctic ice meltdown, the detritus of a capitalist system gone off the rails is all around us. On June 15, four panelists with differing levels of optimism gathered to speak to an engaged crowd in San Francisco about how, if, and when Capitalism might be redefined. California [...]

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Khosla Chides Big Oil on Risk and Biofuels

When a big money entrepreneur criticizes Big Oil for its questionable approach to risk-taking, perhaps it’s time to pay serious attention. Billionaire venture capitalist Vinod Khosla took Big Oil to the woodshed this week for taking on expensive and long-odds risks on deepwater drilling rather than embracing the future of biomass energy. Khosla, speaking Monday [...]

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Building Your Personal Business Model

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Lauren Nham “…You have to do everything you possibly can to take control and make your vision [...]

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The EPA and Sustainability: The Re-Branding of an Agency

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By John Lehnert What does the future hold for the EPA? From what I’ve observed, it’s trying to build sustainability into its foundations—and to reflect that shift in its branding.  As I [...]

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Positive Change, One Flip-Flop at a Time

By Alison I. Somilleda Feelgoodz™, an environmentally and socially conscious flip-flop company based in New Orleans, LA, is redefining the concept of corporate social responsibility (CSR). From materials, production and distribution to giving back to the community on a global scale, Feelgoodz™ has created a business model that paves the way for a future of [...]

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Small Business Owner Adopts Green Business Approach to Grow Revenue

Small businesses, those with fewer than 500 work associates, are the economic lifeblood of the U.S. economy accounting for over 50% of U.S. employment. From examples like Apple to Clif Bar to Walmart, the American Dream continues to inspire our economy’s entrepreneurs to start a business and grow it to an international scale supplying the [...]

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The Bra Recyclers Help Women in Need

Ladies, let’s face it. Many of us have bras in our drawer that just simply don’t fit correctly, that we’ve hardly worn, or that we just plain don’t like anymore. We can’t throw them away because they were so darn expensive, so they just sit in our drawer taking up room. So why not clean [...]

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Social Entrepreneur Brings Electricity to Indian Villages, Proves Bigger isn’t Necessarily Better

By Hajera Blagg Big-name entrepreneurs like Bill Gates and Warren Buffett donate billions of dollars a year to charitable causes. While their contributions are certainly noble, a young budding entrepreneur from humble beginnings in India is bent on changing the world—through rice husks. New York Times blog “Fixes”, which produces a series of articles that [...]

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The Zeitgeist of 21st Century is Yours to Share

By Danielle Zimmerman Building upon comfort with sharing content and information online on sites like Flickr and Wikipedia we are recognizing the potential of sharing more than the digital –the tangible, our possessions. New options are emerging where the 20th-century mindset of buy-use-dispose is being replaced by systems where access trumps ownership and individuals take [...]

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The (BoP) Project Photo Essay: KOMAZA

By Jonathan Kalan Four billion people on this planet live in relative poverty. While each of their situations are unique, most of these 4 billion people share a similar set of economic constraints, collectively placing them at the Base of the Economic Pyramid (BoP). Among their daily struggles, they face significant unmet needs, a dependence [...]

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Autodesk Clean Tech Partner Program Helps Create Urbee – the First 3D Printed Car

At 200 miles-per-gallon, the Urbee hybrid-electric car is touted by some as the “greenest car in the world.” But what might truly set the Urbee apart is that instead of building a prototype the “old-fashioned” way, Canadian design firm KOR EcoLogic printed one from a computer. The Urbee is the first car produced from a [...]

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Get Your Hands Dirty on Your Next Vacation with Zuvy

Do you love to travel and experience new cultures? Better yet, do you have exotic travel plans for this holiday season? If either answer is yes, Zuvy is a start-up you need to know about. Zuvy matches travelers like you with hand-selected and meaningful in-country service experiences at organizations working to change the world. If [...]

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Mentorship as a Way to Foster New Green Businesses?

The need for green workforce development is clear. It is also clear that the majority of new jobs are created by small business, roughly 60%, according to the U.S. Small Business Administration. So how do we help get a lot of startups to lift us out of this recession and dramatically shift the makeup of [...]

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Sir Richard’s Condoms: Buy One, Give One

You might have read about the Pope’s recent (slight) revision of the Catholic Church’s stance on condom-use — a stance with far greater impact in the developing world than elsewhere. In a case of near-perfect timing, Sir Richard’s Condom Company has entered the market, promising to donate one condom to the developing world for every [...]

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A Huge Shift In Business Began on October 1st, 2010

Something huge quietly happened on October 1st, 2010. Something that is the start of a powerful, powerfully beneficial way to do business: Global Contribution Corporation became one of the first Benefit Corporations in the world. Hang on. Hasn’t B Lab‘s B Corp status been in existence since 2006, and there’s now hundreds of companies that [...]

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Eco-Entrepreneurship Opportunity: Sustainable Coffee Shop

Do you enjoy serving people? Are you into community? Do you like rainforests? If so, then going into business as a green coffee shop owner might be your ticket to ride.  You might be wondering about how much you can possibly make from people who bring their laptop into your cafe, order a $3.25 latte, [...]

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Planet People: This Soap is the Right Kind of Green “Washing”

Consumers shopping in their local grocery stores are finding an ever expanding selection of “green” cleaning products, which is welcome by many looking for greener alternatives. But the choices are not all better and there could in fact be too much information out there, making it confusing for the consumer to know what to believe [...]

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Do Green Start Up Tips Parallel General Start Up Tips?

Start ups bring something to the market that usually has never been successfully done before.  With such uncertainty, start ups bear higher risk than a tried and true company.  But what of green start ups?  The risk factor is still there, perhaps even greater. As green start ups come to market, one must ask, what [...]

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Rishi Tea’s Long Journey To Fair Trade Sourcing

Rishi Tea, based in Milwaukee, Wisconsin, is one of the first tea companies to embrace fair trade. Its founder, Joshua Kaiser, figured that the same aficionado who enjoyed good wines and had a discerning palate for coffee would enjoy unique varieties of teas available around the world.

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Borrowing from Facebook: New Directions in Microfinance

By: Brendan Rigby “The microlending movement that was supposed to help lift millions of people in India out of poverty has in recent weeks fallen into chaos.” This was the lead for the Wall Street Journal’s feature article on the current microfinance crisis in India. The article goes on to shine a rather critical light [...]

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Redwood Systems: LED Lighting that Talks (Video Interview)

The network of lighting in every room provides an opportunity to create an information rich “smart” building that redefines how we interact with our living environment.  In addition to saving energy, the smart building can adjust the temperature in the room, improve air quality during occupancy hours, and, in case of an evacuation, identify the [...]

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Will Micromidas Have the Golden Touch with Sewage Based Bioplastics?

When you wash your hands, flush the toilet, or do the dishes, the water’s just gone, right? Waste to be processed, end of story. Not quite, if Micromidas has its way. They have developed a way to extract the carbon from waste water, to be used to make plastic. According to PSFK, the plastics are [...]

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Microfinance Participants Refuse to Pay Following a Series of Suicides

The biggest hurdle to microfinance sustainability might not be its financial viability, but social acceptance. In reaction to local regulation changes, thousands of micro-debt holders in India recently stopped making loan payments even though they have the money to pay. Microfiance, an industry with a history of overcoming criticism and obstacles in offering small loans [...]

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