Fast Fashion

Can fast fashion ever be sustainable?

Fast fashion is a modern term used to describe clothing and apparel that is released quickly to follow the season’s trends. These styles are often made with substandard materials and sold at cheap prices, and since they’re so closely modeled after the trends of the moment, they’re often left obsolete when the new season comes.

While some fast-fashion retailers are looking to revamp their supply chains to make them kinder to people and the environment, critics question if this model can ever be truly sustainable.

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