Fiji Water: CSR & Sustainability News

FIJI Water is a U.S.-based business and brand of bottled water derived, bottled, and shipped from Fiji.

big-thirst

The Big Thirst: Water Woes and What to Do About Them

“The golden age of water is over,” asserted Charles Fishman, author of “The Big Thirst,” as he shared a sweeping view of global…
the-greatest-movie-ever-sold-poster-401x600

Transparency in Advertising, Brought to You by Morgan Spurlock

Morgan Spurlock’s POM Wonderful Presents: The Greatest Movie Ever Sold is a film about product placement, funded by product placement. Hence the title. This meta…
green-business

Green Business Programs: Separating the Green from the Greenwashed

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-fiji

Has FIJI Water Jumped the Shark?

FIJI water has gotten so much flack lately, I’m starting to feel sorry for them. On one hand they’ve been shaken down by…
220px-FijiWaterDisplay

Lawsuit Filed Against FIJI Water For Greenwashing

The Newport Trial Group filed a class action lawsuit against the Fiji Water Company in the U.S. District Court in Santa Ana, CA…
Fiji_Water

Fiji Water Threatens to Pull Out of Fiji

If Fiji Water pulled out of Fiji, wouldn’t that make it just Water? Would people care? Or is it just the square bottle…
sourcemap

Revisting the Fiji Water Question With Sourcemap.org

Three years ago, Pablo Paster wrote a post on 3p which attempted to quantify the various environmental impacts embodied in a bottle of…
feat-dec23-wash

Top Five Greenwash Posts of the Year

Dear Readers, Triple Pundit has had a heck of a year. With your help we’ve grown to be one of the most widely…
feat-dec2-bottle

Is Bottled Water a Dead Man Walking?

More articles on the controversy surrounding bottled water can be found here!At the 2009 Net Impact Conference, Adam Werbach called Fiji Water a…
feat-fijifiji

Does Drinking FIJI Water Prop Up a Dictatorship?

Poor FIJI water. Ever since Pablo’s infamous “true cost” article almost three years ago, the company has scrambled to re-invent its image in…

Ask Pablo Gaining Notoriety

3p’s Pablo Paster’s Ask Pablo column continues to gain steam with a recent interview in the Sydney Morning Herald about his recent post…

What’s the True Environmental Cost of Fiji Water?

ED Note: This is the original “Ask Pablo” column which set off enormous hullabaloo about the “cost” of bottled water. This post was…