Futureproof Brands

In this series of videos, Marc Stoiber explores how brands can futureproof themselves to succeed in a rapidly evolving world. Insight, purpose, sustainability, design, social, innovation – all are key attributes of futureproof brands that he digs into and weaves together.

Join Stoiber, a creative director and brand strategist whose background spans advertising, sustainability and innovation, on this journey to creating more robust, profitable and sustainable brands.

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Why Futureproof Brands Need Intuitive Design

One of  the key elements of a futureproof brand is design. Not a logo, not a color palette, mind you. But design that…
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Why Every Futureproof Brand Needs to Understand History

In this video - the fifth in a series on futureproof brands, Marc Stoiber touches on why companies like Kodak and Smith-Corona didn't…
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How Futureproof Brands Thrive in a Chaotic World

Four major disruptive forces in modern society cause brand upheaval. How can your brand learn to survive, and thrive in the chaos?
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Futureproof Brands And Market Transformation

If you're building a sustainable, resilient brand, chances are you're going to influence the market as well as consumers. But how do you…
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The First Rule Of Futureproof Brands

Know yourself, know your target. Sounds like a simple enough rule for building a strong brand. But you'd be surprised how many brands…