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Gamers to the Rescue: ‘Huge’ Energy Savings Potential In Computer Gaming
A new study lifts the curtain on the computer gaming community's carbon footprint, adding a new twist to social-impact gaming and consumer engagement.
Is Mattel, the World’s Largest Toy Company, Playing Responsibly?
Mattel's newest report shows the goals it has set and progress it has made toward sustainability.
Health Insurer Humana Gamifies Fitness
Humana, a Fortune 100 healthcare company, recently got serious about its commitments: it published its first CSR report and is busy embedding CSR into…
London’s Traffic Woes in Lead to the Olympics
While in London last week, I was surprised that there was no tangible excitement in the lead up to the Olympic Games. In fact, London…
How Baseball Could Usher in a Greener American Future
Major League Baseball broke the color barrier 7 years before The Supreme Court ruled in favor of desegregation. Today, MLB is stepping up…
Playing for Good: New Social Games to Benefit Nonprofits
Social gamers will soon be playing to help nonprofits working on social problems.
Leveraging Game Mechanics to Spread Sustainability: Four Rules
By Eric Liu and Connie Kwan Children explore the real world through play, while ironically, adults play games to escape the real world. …
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