Google: CSR & Sustainability News

Google Inc. is an American multinational Internet and software corporation specialized in Internet search, cloud computing, and advertising technologies. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. Google’s rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company’s core web search engine. The company offers online productivity software, such as the Gmail email service, the Google Docs office suite, and the Google+ social networking service.

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Google Investing in Low-income Housing – Good Cause, Bad CSR?

As a former resident of Allston, MA, I was happy to read in the Boston Globe that Google is investing $28 million to help…
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Somalian Famine Highlights the Need for Urgent Sustainable Development

In 1984, when the world was assaulted with terrible pictures of famine coming out of Ethiopia, several original charity singles like We are…
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Google Releases Details on its Carbon Footprint

Last Thursday Google released for the first time details on its carbon footprint. The figures themselves were interesting, but the fact that Google…
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Un-Analytics: Google’s Solar Panel Performance Problem

By: Dan Auld Google loves talking about world before analytics — when most website owners knew almost nothing about their sites. Nothing useful,…

CSR En Español?

Ok, bear with me for a moment.  Did you know that 1 in 4 American children are Latino, and 1 in 6 Americans…
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HopStop Includes a Carbon Calculator to its Services

I always thought that GoogleMaps was one of the coolest things when it came to finding your way. As a person who is…
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Will Dell Come Face-to-Face with Customers Over Google+ Hangouts?

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. In the 1990’s, Dell enjoyed huge popularity and was…
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The Perk Imperative: Rewarding Employees is More than Just Nice… It’s Profitable

Google has its staff masseuses. Airbnb has its in-office tree house.  Yelp provides employees unlimited beer on tap. Dropbox boasts a room dedicated…
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How to Engage Bank Employees that Lack Passion for the Job

Not all the employees in the banking sector are like Cosmo Kramer. Many of them work in banks for various reasons other than…
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Google Invests $100 Million In Oregon Wind Farm

Google, the company best known for its search engine, is investing $100 million in the Shepherds Flat Wind Farm in Oregon. Located on…
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Is Google’s Recipe Search Pandora’s Box for Transparency?

With over 1 billion monthly searches for recipes, Google is in a prime position to influence what Americans “discover” when searching for food.…
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With Help from Google Earth, Architects Build Chic Modern Home

Villa Velpeloo is a new modern home in Enschede that is about a two hour drive (or six hour bike) east of Amsterdam.…
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Google Plants More Than a Seed With Adsense Letters

Google recently sent cards to consumers and prospects that not only were made of recycled paper, but they were also embedded with wildflower…
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Real Time Energy Meters Deliver Energy Data at the Source

By Scott G. McNall William James, the famous American psychologist and philosopher, said that the great flywheel of society is habit: we keep…
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Employees Are More Than Just Labor

By Matt Courtland I have to wonder if Andrew O’Connell’s recent piece, Respect Employees: Be Tough on Them, in the Harvard Business Review blog was…