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Fundraising for Social Marketing Campaigns?
Post ads to let Massachusetts citizens express their dismay about recent votes to gut the Clean Air Act. The importance of fundraising as an element of any social marketing campaign is a consideration that should not be overlooked. Many social marketing campaigns are developed by nonprofits and governmental organizations that recognize the value of the [...]
Increasing Labor Productivity: A Mixed Blessing?
Increasing labor productivity is generally hailed as a positive outcome of technological innovation. The production of more goods and services with fewer hours worked allows for both higher standards of living and decreased inflationary pressure, since wage increases can result from increased productivity and are not translated into higher costs for goods and services.
Online Freedom Rings: SOPA Stopped
Those of us who were gearing up for all-out rants and protests against misguided and unworkable proposals to stifle online freedom can breathe easier now that Congress has backed off – at least for the moment. The two congressional bills — the Senate’s Protect IP Act (PIPA) and the House’s even more offensive Stop Online [...]
No More Hiding: EPA’s Carbon Emissions Database Goes Live
As promised by the EPA, the nation’s greenhouse gas emissions are now mapped for all to see, and it’s not a pretty sight. The online emissions database displays 2010 GHG emissions data from more than 6,700 large facilities and suppliers. The data includes public information from facilities in nine industry groups that directly emit large [...]
The Rise of the Biobased Economy and How Your Company Should Respond in 2012
By Jacquie Ottman & Mark Eisen Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the past few years, a steady stream of so-called “biobased” products have been making their way to retail shelves — compostable dinnerware made from corn, plant-based laundry detergents, and bamboo flooring among them. [...]
The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley In part 1 of this post, I explored some of the forces at play today that are creating a [...]
Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley On October 26th, a beautiful video was posted on Vimeo of a murmuration of starlings. It was a rare [...]
US-Chinese Trade War on Solar Panels Killed Solyndra
As the bankrupt solar panel manufacturer Solyndra scrambled to find bidders for the company’s assets, the U.S. Department of Commerce’s investigates the true cause of Solyndra’s untimely demise.
Sustainability – Overused and Undervalued
The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Corine Prothero Effective sustainability conversations need to be heard everywhere. Select students, communities, grassroots movements, businesses, and [...]
In Defense of Bicycle and Pedestrian Project Funding
3p is proud to partner with the Presidio Graduate School’s Macroeconomics course on a blogging series about “the economics of sustainability.” This post is part of that series. To follow along, please click here. By Amanda Irene Rohlich In a rare showing of cooperation on Capitol Hill, the U.S. Senate Committee on Environment and Public [...]
Report Sees Need for Major Private Clean Energy Investments in 2012
With stimulus initiatives in the form of soft loans, cash incentives, tax credits and grants expiring, the U.S. energy sector must find new investors and new tax-based equity financing structures over the next 18 months or risk a sharp decline in new project builds, according to a report by the specialist research firm Bloomberg New [...]
Credit Unions Ask, ‘Now What?’ Answer: Invest in Cooperatives
Credit union membership continues to surge after the successful ‘Move Your Money’ campaign. The opportunity now exists to better articulate the connection between credit unions as cooperative businesses owned by the members and the need for them to invest more heavily in the growing cooperative business sector.
How to Build a Better Bailout: Consider Main Street
It seems to me that the big “government bailout” of banks and selected industries was significantly one sided. There could have been a more equitable solution that considered all sectors of society and not just the “fat cat risk-takers” and politically entrenched businesses. Here’s how:
OWS — Dawn of a New Progressive Movement?
Police can break up the various “Occupy” encampments across the country but can they halt the movement? Probably not. As disorganized, disparate and disheveled as some would like to believe Occupy Wall Street and its regional allies are, the barn door is open and the horse is romping freely in the field. Or in this [...]
Jump Starting the Solar Economy Means Bringing Solar to Every Home, One Neighborhood at a Time
Through Community Solar programs—which overcome the high upfront costs of going solar and the complexities of solar subsidy programs—we can jumpstart the solar economy, saving households billions of dollars and creating new jobs, while bringing these benefits to the country’s poorest neighborhoods.
Sustainable Inroads for National Transportation Policy
In political circles, making space for pedestrians, cyclists and nature falls under the purview of “transportation enhancement” activities. Last year, enhancement investments totaled close to $900 million, funds that drove the creation of urban trails, open space parks and the one of the largest build-out of bicycle lanes the country has ever seen. Unfortunately, it seems the future of all enhancement funding now hangs in the balance.
Occupy Wall Street’s Silver Bullet: Publicly Financed Campaigns
Occupy Wall Street lacks specific demands, deriving its power through its inclusivity. This will eventually change. Demanding publicly financed elections is broad enough for all to support and strategic enough to have real impact on the problems of wealth disparity and corporate-government collusion.
How are You Hearing About Occupy Wall Street?
Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening throughout the country? In the past year, the world came to understand the power of communication methods like Twitter and YouTube from people in Arab countries such as Tunisia.
The Childhood Smoking Epidemic in Indonesia
In the 80’s I would always see an ad of a cowboy smoking a cigarette with the sunset behind him. I learned that he was the Marlboro Man, a symbol of what a cool smoker would look like. Marketing professionals would agree that an ad like the Marlboro Man is an iconic image that has helped sell millions of cigarettes.
Augusta, Georgia: A Green Masters Jacket for the City?
By Martin Melaver Here’s a quiet story in the making. Two historic, predominantly African American neighborhoods in Augusta, Georgia (Laney Walker & Bethlehem) coming together to regenerate not only their community but, in the process, transforming Augusta’s entire urban core into a place few people ever imagined was possible. It’s a story that should resonate [...]
Right Wing Groups Play the Energy Reliability Card to Oppose EPA MACT Rule
Four right-wing and right-leaning anti-big government groups contend the EPA is “abusing” air-quality laws because the agency’s MACT (maximum achievable control technology) utility rules will force coal-fired electrical plants to shut down, thus jeopardizing the security and reliability of the U.S. power supply. A petition last week by the Institute for Liberty, Americans for Prosperity, [...]
American Green Vehicle IP Goes to China
Though we have all become accustomed to China as a major net exporter of goods to global markets in recent years, in the automotive world, China’s burgeoning domestic car market inspires all the major global auto companies to compete vigorously for a piece of the action. The size of the Chinese market is set to grow [...]
Why We Need to Create Jobs that Fill Workers with Pride and Enthusiasm
This article argues for not only creating jobs, but also more sustainable, meaningful and rewarding jobs that imbue a sense of mission.
What Should A Sustainable Political Party Advocate?
By Inder Comar In the US we’re still more than a year away from the next federal election, but campaign news is already making headlines. It’s worth asking: what are some things a Sustainable Party might advocate? Here are a few ideas: Sustainable health. The conversation about nation-wide health care is an excellent start, but [...]
Deadline on CA Supply Chain Transparency: Does Your Company Need to Act?
Think that California SB657 doesn’t apply to your company? This post clears up misconceptions as to who is required to disclose and suggests reasons why SB657 should be the catalyst for an enhanced program to fight Human Trafficking and Slavery in your Supply Chain.
Must-Read Energy Efficiency Reports for Your Summer Reading List
Two excellent building energy efficiency reports were released last month. The first is from the Environmental Defense Fund entitled Show Me the Money: Energy Efficiency Financing Barriers and Opportunities. The second from the Institute for Market Transformation is a comprehensive look at Building Energy Transparency: A Framework for Implementing Energy Rating & Disclosure Policy
Detroit: Stakeholder Power at Work
The reporting on Detroit seems to be shifting away from the narrative of the once great American City disintegrating into a burned out warzone-like state as citizens flee to greener, safer, more vibrant locales.
Op Ed: Congress Ramps Up Opposition to Genetically Engineered Fish
The Food & Drug Administration could let industry pressure overrule common sense any day now by allowing genetically modified (GE) salmon to be sold to consumers. Congress is ramping up opposition to the frankenfish in a move that both Democrats and Republicans can agree on.
Fare Trade: Lifetime Bus Pass for Your Car
For some a lifetime trolley-bus pass might sound like the third-place prize in a contest where $1 million goes to the first-place winner. Or maybe the wrong choice of doors in a Let’s Make a Deal episode. For urban dwellers it might be the economic incentive that gets unnecessary and polluting cars off of crowded [...]
Markets at Risk of a “Carbon Bubble”; Fossil Fuel Reserves, Companies Way Overvalued
A “carbon” bubble exists and massive misallocation of capital is taking place in world financial markets as fossil fuel reserves and the shares of coal, oil and natural gas producers continue to be valued as if we can continue to burn as much fossil fuel as we want.
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Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.
Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.
NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow.
Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.
SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.
Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow. Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.Have your event listed here.
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