Green Business Coach


CSR Wins Customers And Sells Products

A Nielsen survey conducted this week points to exploding consumer interest in buying healthy, green products.

Free Utility Customers To Profit From the Clean Power Plan

Today's adoption of the Clean Power Plan begs this question: Why shouldn’t a utility customer be able to put solar on their roof,…
A San Francisco resident performs an annual cleaning on rooftop solar panels.

California Achieves Economic Growth Without Growing Emissions

California is proving to the rest of America that economic success does not require increased pollution. The state recently reached an economic development…

Apple Talks Corporate Social Responsibility

Get an inside glimpse of Apple's corporate responsibility effort from Jacky Haynes, senior director of supplier responsibility for the tech giant.
Plug in, Power Up, Tune In

In Search of the Sustainably-Sourced Guaranteed Lower Utility Bill

By 2016 the price of solar energy is projected to be equal to or even less than utility rates in all 50 states.…
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The Shakespeare Effect: Good Storytelling for Great Jobs

As a jobseeker trying to express your competitive advantage in the crowded, unstructured sustainability jobs market, storytelling can set you ahead.

Sustainability Professionals Need to Be Weird to Grow Revenues

Getting creative is the next maturation step in sustainability leadership and for winning enhanced CEO commitment. For sustainability leaders, the creative path for…

Solar is Getting Weird

The California solar homeowners I work with are acting pretty “weird” compared to the rest of America. This summer when the rest of…
The Uvas Reservoir in Santa Clara, California, sits nearly empty in February 2014.

Sustainable Economic Solutions to California’s Drought

The obvious long-term solution is to reduce human pollution, which has generated the climate change that has intensified droughts in California and the…

Climate Change Puts California Economy at Risk of Collapse

California faces one more year of water supply -- a water crisis that holds the potential to collapse the state’s economy. What an…

American Consumers Gobble Healthy Foods at Unprecedented Rate

The big news from the 2015 Natural Products Expo West was that American consumers are now buying healthy foods at a rate three…
The Secret Green Sauce by Bill Roth green csr business coach

How To Write a Winning Green Business Plan

It is one thing to paint a compelling elevator speech. It is an entirely more complex task to validate that your vision can…
The Secret Green Sauce by Bill Roth green csr business coach

How To Write a Green Business Plan That Stands Out

Having a green business plan is mission-critical to your company's success in the global green economic revolution. This article begins a two-part series…

Personal Beliefs, Vaccinations and Climate Change

Why would moms and politicians ignore statistical evidence on vaccinations and climate change when the consequences are so harmful to people?

Boomers’ Sustainability Diet: What Not To Do

3p correspondent Bill Roth offers five things every baby boomer should stop doing to achieve sustained weight loss, save money and reduce their…