Green Business Coach

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Five Sustainable Best Practices That Grow Wealth

The following are five sustainable best practices proven to put money in your pocket, improve your health and make a difference.
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How to Cut Your Fuel Costs by 15 Cents Per Gallon

If you drive 10,000 miles a year with under-inflated tires then you are not only emitting money out of your tailpipe but also…
Zero Net Energy Home Bill Roth Earth 2017 green business coach

The Growth Path For Zero Net Energy Homes

Generation Z, the first generation born in the 21st century, will most likely buy a Zero Net Energy (ZNE) home as their first…
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CA Building Code Revision Will Revolutionize Building Efficiency Financing

If successful, Title 24 will open the door to increased amounts of energy efficiency financing, expanded sources of capital and lower financing costs.
SDG&E Energy Innovation Center Bill Roth Green Business Coach

Building Code Revision Launches California Toward Zero Net Energy Buildings

Starting in 2014, California is implementing a tsunami of building code revisions called Title 24. These revised building codes will move California’s residential…
Board Room

Twitter IPO Controversy Over All-Male Board of Directors

Twitter is about to launch their initial public offering. This public event has brought new focus to the fact that Twitter’s Board of…
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How Sustainability is Growing Unilever’s Brand Equity and Profits

Unilever is working toward a new business model that “...enables responsible, equitable growth that is decoupled from environmental impacts.” This vision is the…
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Unilever, Sketches and 10 Sustainable Branding Best Practices

Ten branding best practices, illustrated by Sketches, the 56-million view video by Dove (a Unilever brand), and an interview with Christine Cea, Unilever's…
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Rainforest Alliance’s Shop The Frog Week

The frog icon is recognized worldwide as representing authentic green products, certified by Rainforest Alliance. September 16-22, 2013 is follow the frog week.
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Grow Profits Using GM’s Waste Management Best Practices

How a business can grow its profits using GM's waste management best practices that are generating $1 billion a year for the car…
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Green Sells: Ford’s Commitment to Sustainability Drives Sales Success

Ford’s sales growth is proving that competitively priced, well-designed products that are more sustainable will outsell less-sustainable products. Ford’s line-up of fuel-efficient cars…
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Having Women on Corporate Boards Increases Profits and Sustainability

Emerging research points to how having women on a company's board of directors increases a company's profits and its use of sustainable best…
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More Oil, but Higher Prices

The combination of pump pain and pollution economics are driving consumers toward a disruptive shift into electric cars, renewable energy, urban lifestyles, energy…
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Green Sells: Meaningful Brands Outperform the Stock Market

New research proves that green products and meaningful brands generate increased sales and financial performance that outperforms the stock market. Best practices are…
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Libby Auld: Pioneering the Meaningful Restaurant

Libby Auld, owner of Elote and The Vault restaurants in Tulsa, Oklahoma, is an example of a new generation of restaurants emerging across…