Green Business Coach


Green Sells: Ford’s Commitment to Sustainability Drives Sales Success

Ford’s sales growth is proving that competitively priced, well-designed products that are more sustainable will outsell less-sustainable products. Ford’s line-up of fuel-efficient cars…
Board Room

Having Women on Corporate Boards Increases Profits and Sustainability

Emerging research points to how having women on a company's board of directors increases a company's profits and its use of sustainable best…

More Oil, but Higher Prices

The combination of pump pain and pollution economics are driving consumers toward a disruptive shift into electric cars, renewable energy, urban lifestyles, energy…
Havas Media Global Meaningful Brands Survey Response

Green Sells: Meaningful Brands Outperform the Stock Market

New research proves that green products and meaningful brands generate increased sales and financial performance that outperforms the stock market. Best practices are…
Elote Restaurant

Libby Auld: Pioneering the Meaningful Restaurant

Libby Auld, owner of Elote and The Vault restaurants in Tulsa, Oklahoma, is an example of a new generation of restaurants emerging across…
White Banks, Executive Chef for FIVE at the Hotel Shattuck Plaza

Enterprise-Scale Strategies for Growing Sustainable Restaurant Revenues

Hotel Shattuck Plaza is located in Berkeley, California, and it offers its guests and visitors a restaurant experience serving fresh, local and tasty…
Blue Heron Catering

Consumer “Search for Authenticity” Driving Food Sales Crisis

Food sales are in a crisis. Chain restaurants' growth formula of selling hamburgers, fries and soda at promotional prices has hit a profitability…

Exclusive Video Interview: Ford’s Four-Level Electrification Strategy

Ford is now emerging as an auto industry leader in car electrification. Over the last 12 months, they have introduced a range of…
Ford CEO Alan Mulally and Bill Roth Founder of Earth 2017 at the 2013 North American International Auto Show

Ford Motor Company’s Sustainability Strategy for Growing Sales

Ford Motor Company's Chairman Bill Ford and CEO Alan Mulally discuss Ford’s business strategy and the role sustainability plays in it.
Wall Street Journal graph of declining soft drink sales

This is the End of the Soft Drink Era

Due to rising material costs and growing awareness of the health impact of frequent soda consumption, prices are rising and sales are down.…

$2 Trillion 2013 Sustainable Economy: Three Revenue-Generating Megatrends

Will 2013 see the global sale of more sustainable goods and services reach $2 trillion?

5 Sustainability Trends That Will Shape Stock Valuations in 2013

Five industry megatrends that every investor should consider running from, running toward or embracing in 2013.

3 Drivers That Will Push Sustainability into an Investment Megatrend in 2013

Three drivers are pushing sustainability into an investment megatrend in 2013: financial investigation, c-suite focus on sustainability, and consumers that are now demanding…
Bill Roth green business coach photo take at SDG&E Energy Innovation Center

Black Friday: What We Buy Defines Us

Seventy percent of the United States’ Gross Domestic Product (GDP) is based on household consumption. In comparison, household consumption in China represents only…
IEA World Energy Outlook 2012

Despite Increased U.S. Oil Production, Pump Prices Continue to Rise

The International Energy Agency (IEA) World Energy Outlook for 2012 has received tremendous media attention by forecasting that the U.S. is poised to…