green business

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing…

Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Sustainability – Overused and Undervalued

Effective sustainability conversations need to be heard everywhere. Select students, communities, grassroots movements, businesses, and government agencies by themselves will not be able…

The Walmart “Green” Effect

Why is Walmart such a polarizing force? Perhaps it is because of its sheer scale, its immense presence or the absolute need it…
Malaysian Jungle Nymph.  Photo by University of Chicago News Office, courtesy Entom Foods.

Bug Bites: Insects Might Be the Protein of Tomorrow

A strong case can be made for grubbing on bugs, but in the United States and Europe there’s a prevalent cultural bias against…
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Media Coverage of ‘America Recycles Day’ Hard To Find – But Opportunity Still Abounds

This post explores America's neglect of recycling while highlighting the exciting opportunity that still exists.
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Renewable Energy Land Leases: How to get a Slice of the Pie

This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons…
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Sun Shines on Private Solar Financing in New Orleans

Adam Capital Clean Energy Finance, a private investment firm, has agreed to lend $1 million to finance rooftop solar panels for 85 low-income…
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Renewable Energy Credits Explained

Green energy credits are renewable energy certificates (RECs) that provde electricity was generated with a renewable energy resource such as solar or wind…
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Method Proves Value Matters More than “Green”

Instead of marketing "green-ness", sustainable companies should focus their efforts on innovative design, and a clear message that is relevant to their customers'…

Complete the Loop by Buying Recycled

This article outlines the 3 stages of recycling and argues for a closed-loop recycling system that protects the environment and promotes a greener…

How-to Guide for Manufacturer Sustainability

Deciding to operate in sustainable and socially responsible manner is one thing, but for many companies, knowing how to achieve that goal is…
Jeff Hollender, co-founder Commonwise, co-foudner & former CEO, Seventh Generation

SOCAP11: Jeffrey Hollender on his Encore to Seventh Generation

Jeffrey Hollender co-founded Seventh Generation Inc., the country’s largest distributor of non-toxic, all natural cleaning, paper and personal care products. Seventh Generation pioneered…
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Putting the Power to Conserve Energy in Consumers’ Hands – Through Technology

Neil McPhail, board member, Alliance to Save Energy and senior vice president, new business customer solutions group at Best Buy discusses how power…
Creative Commons photo posted to Flickr by Masahiro Ihara

Sustainability Campaign Could Learn From Organic Movement’s Shortcomings

This post examines the shortcomings of the organic food movement, such as making it more accessible and fun, and compares it to the…