Green Data Centers
Green IT & Green Data Centers
This series focuses on the trends, challenges, and opportunities for greening data centers, and how they fit within the larger business and environmental contexts
Expanding the Availability of Sustainability Data
We know a lot about the sustainability performance of about 5,000 large companies. We know something about the sustainability performance of another 16,000 smaller companies and organizations. But, our world economy includes millions of economic entities. How can we get data on their social and sustainability performance?
How Green is Your Data?
If you printed out a gigabyte of data that would equate to 50,000 pages of printed single space text. Now imagine 34 x 50,000 pages of paper and that’s a lot of data. The average iphone user consumes 273 megabytes of data on their phone every day.
Microsoft: Our Goal is to Eliminate the Datacenter
At a tasty, vegetarian (and gratis) press dinner last week, Christian Belady, General Manager for Data Center Research at Microsoft got all the attendees to pay attention when he uttered these words: “Our goal is to eliminate the data center.” He was exaggerating for effect, and it worked. He went on to explain: “in any [...]
FedEx Reaches Company Milestone and Opens Energy Efficient Data Center
A few days ago FedEx Corp. unveiled its Enterprise Data Center-West (EDC-W), located in Colorado Springs, CO, making it the company’s first environmentally sustainable data center. With this grand opening, this now makes EDC-W among the most energy efficient data centers in the U.S. and FedEx hopes the center will become a model of sustainability and efficiency [...]
Top Five Trends for Green Data Centers in 2011
Last year, Triple Pundit took an in-depth look at how companies are greening their data centers. Now, it’s time for us to revisit that issue and ask, “What’s new?” Recently, I spoke with Tate Cantrell, CTO of Verne Global, and he filled me in on how he sees the data center industry progressing towards greater [...]
Microsoft, The CDP and the Green IT Data Game
by Linda Chang The days of the Apple rivalry are long gone, but when most people think of Microsoft, they still think Windows and Office. Microsoft, however, is becoming less of a personal computing software company and more of a business and networking solutions platform provider and developer. This was the picture communicated to the [...]
Yahoo Scores a Coop with Green Data Center Opening
This week Yahoo opened its data center in Lockport, NY. Titled the Yahoo Computing Coop, or (YCC), the facility is similar in design to other buildings in western New York. Dubbed the Yahoo Chicken Coop, the data center actually resembles a chicken coop—it’s a series of long buildings with angled roofs that allows for maximizing use of the winds that come from nearby Lake Ontario.
Seven Ways to Flog the Data Center Energy Hog
By Thomas Fisher When I was charged with the task of looking at the energy use of two data centers in the Boston metro area for Staples as an EDF Climate Corps fellow, two things came to mind immediately. The first was that I knew that data centers were unruly hogs of energy use and [...]
eBay Builds State-of-the-art Green Data Center in Utah
Online auction site eBay is building a $334 million state-of-the-art, environmentally responsible data center in the suburbs of Salt Lake City, Utah. eBay says this data center will showcase the best and most innovative thinking in green data center design, technology, construction and operation, and Triple Pundit asked Mazen Rawashdeh, VP Technology Operations, eBay Inc., [...]
Relationships: The Key Ingredient to a Green Data Center
By Mike Leber, president and founder of Hurricane Electric Green data centers have been getting more attention in the media in the last six months. Although much of that coverage has been on how green data centers are reducing carbon footprint, they also serve another importance purpose: reducing data center operating costs. Given that energy [...]
EPA Data Center Cuts Waste, Finds Savings
The Green Grid, an IT industry consortium that is studying and seeking to standardize metrics, processes, methods and new technologies to make data centers more energy efficient, partnered last year with the Environmental Protection Agency in an effort to assess the energy consumption at typical small to mid-sized data centers, set in motion energy-saving measures, [...]
Tips From UPS: Why and How to Start Greening Your Data Center
We’ve all heard the good news: Improving efficiencies at your data center is a sure-fire way to cut energy costs and reduce GHG emissions. But, let’s face it. The prospect of greening a data center can seem overwhelming. After all, data centers are complicated, unwieldy and high-tech. Even the most intrepid sustainability manager may take [...]
Enabling Sustainable Data Centers with Tightly-Integrated, Advanced Component Technologies
By Dr. John Busch, president and co-founder of Schooner Information Technology According to the U.S. Department of Energy, for every 100 units of energy piped into a typical data center, only three are used for useful computing. These inefficiencies are the result of very low (~10 percent) utilization of the data center’s computing servers which [...]
Data Center Pulse: Finding Green Solutions for Energy-Guzzling Servers and Cooling Systems
Think of it as a support group for data center gurus. Better yet, think of it as a support group on steroids for data center gurus. Data Center Pulse (DCP) is a non-profit, open source community where data center end users can share information, voice opinions, define innovative next-generation solutions, and ultimately influence activities and [...]
Opening Up Fort Knox: Looking for Transparency to Foster Data Center Innovation
By David Zwerin, Sustainability Marketing Consultant While researching the sustainability of data centers, I became frustrated with the lack of corporate transparency around the environmental impacts associated with their data centers. Many companies talk about how efficient their data centers are, but stop short at providing hard facts, data, and relevant numbers to authenticate their [...]
What it Takes to Power the Internet: Quantifying Our Online Obsession
US Infrastructure ran an article last month about how much energy we use to power the Internet. The above is an in interesting representation of what that power consumptions looks like. From updating our Facebook profiles to reading the news to watching last night’s sitcoms, the Internet has subsumed nearly every aspect of our lives.
3p’s Data Center Week: Creating a Context for Green IT
For many of us, the data center is something we all know exists; and as we have been reading more and more, it is something that needs “greening” to improve large corporations’ environmental footprints. Yet, aside from the select few that work and think about data centers on a day-to-day basis, the majority of the [...]
Enterprise Sustainability and Greening Data Centers
By Dr. Zen Kishimoto, Principal Analyst, Alta Terra Research Network Some years ago, energy was cheap. Few people in corporations paid attention to how much energy was consumed company wide, much less in data centers. More recently, however, several factors have changed this scene completely. These factors included much higher demands for computing and storage [...]
Data Centers as Information Factories
By Dave Ohara, Data Center Consultant and Publisher of GreenM3.com I have been writing on the Green Data Center topic for more than two years. After more than 1,000 blog posts, one of the things that I have found is the name “data center” doesn’t mean what most people who don’t work on them think [...]
Will Microsoft and Google Blow Life into British Wind Power?
Giant IT companies with giant energy needs—Microsoft and Google are great examples—have been looking for low-cost, low-polluting ways of powering their massive server farms for years. In fact, both firms built server farms along the Columbia River in Washington and Oregon in order to take advantage of some of the cheapest hydro-power in the country. [...]
eBay Announces First Greenhouse Gas Reduction Target: 15 Percent by 2012
eBay Inc. recently achieved a first among internet companies: it was the first such company to disclose greenhouse gas figures in 2009 to the Carbon Disclosure Project (CDP), an S&P 500 Report-affiliated ranking of corporations’ sustainability efforts. (The disclosure was also the first of its kind eBay has made.) What does the move suggest about [...]
Green Software Unconference Wrap Up
By Shripal Shah Last week I had some fascinating conversations with folks at the Green Software Unconference held at Computer History Museum in Mountain View, California. This event, which brought various folks from both inside and outside the software industry, showcased a growing interest in creating new software solutions that have an ecologically minded purpose. [...]
Google Chills Out: Eliminates Chillers at Belgium Data Center
By Deborah Fleischer, Green Impact According to Andrew Winston’s new book Green Recovery, the average data center uses as much energy as 25,000 households, and he reports, “There is a persistent and believable rumor that Google is the largest single energy user in the state of California. Google acknowledges that data centers make up a [...]
Hewlett Packard Continues to Raise the Green Bar
HP Expands its Eco Solutions Portfolio: Aims to Save 1B kWh by 2011 According to a recent report from the Consumer Electronics Association (CEA), consumer electronics and computers account for a whopping 15% of your household energy consumption. Considering that the average U.S. household now owns over 27 consumer electronics devices, and growing, it’s expected [...]
New Study Reveals Green IT Budgets are Rising
Symantec Study Shows Green IT is Now Considered an Essential Practice Green IT budgets are rising and most IT executives say they willing to pay more up-front for energy efficient solutions, according to a research study sponsored by Symantec Corporation. The 2009 Worldwide Green IT Report was released yesterday as a follow up to the [...]
Green:Net 09 – “The First Green Conference for the Internet Technology Industry”
Whether or not you’re an internet technology professional, if you’re a 3P reader you know the importance that IT and related technologies play in measuring and reducing the environmental footprint of an enterprise. Not only that, but you’ve come to appreciate the phenomenal entrepreneurial opportunities the sector presents. From smart grids to less resource intensive [...]
Energy Consumption and the Opportunities for the IT Industry
By Sudha Reddy The IT industry contributes the same amount of emissions as the global air travel industry. It’s rumored that about 7 tons of CO2 are emitted per every million Google searches. Imagine the gigantic datacenters and servers that need to run all across the world to find answers to your queries. Given our [...]
Current Sponsors
Current Engagements
Where We’re Going
Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.
Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.
NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow.
Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.
SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.
Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow. Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.Have your event listed here.
Recent Comments