Green Marketing

From The Sustainability Dictionary: The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.

In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this represenation is neither sincere nor accurate.

Other terms for this are Environmental Marketing and Ecological Marketing.

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Why Toyota is Top Global Green Brand of 2012

to make Interbrand's ranking, brands must succeed in both environmental performance and perception.
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10 Marketing Tips to Address Green Building’s New Expectations

In recent years, green building projects and resulting LEED certified buildings have grown in number. Now that so many firms have this once-unique…
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Whole Foods 365 Everyday Value: The Good, The Bad, and The Questionable

What's behind Whole Foods' 365 Every Day Value Label? Can you trust it?
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Sunrun Presents: Green Marketing 3.0

While the debate on the death of green marketing is far from being over, we see signs that green marketing is not only…
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What Green Consumer Polls Should Really Be Asking

There is a disconnect between the results of green polls and sales numbers. What should green surveys really be asking?
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4 Reasons Why Companies Should Embrace Their Flaws

The consumer trend tracking firm Trendwatching.com is covering a new trend called "Flawsome" which shows why businesses who truly embrace their flaws will…
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USDA Certification Raises the Bar for Biobased Products

The scientific rigor of an ASTM standard combined with the credibility of the USDA raises the bar for the industry and makes the…
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Walmart Knows What’s Good for You

Walmart announced this week that it will start putting a new label on food products to help consumers make healthier food choices at…
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The Rise of the Biobased Economy and How Your Company Should Respond in 2012

By Jacquie Ottman & Mark Eisen Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the…

Campus Energy Wars: Effective Marketing Campaigns to Change Behavior

Building occupant behavior is the holy grail of energy efficiency. Environmental psychologist Doug McKenzie-Mohr describes strategies for crafting behavior change marketing campaigns. Several…

Is Guilt a Sustainable Way to Pry Open Pockets?

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program…

The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing…

Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…
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Going Bearish on Green Investing

With the rising number of people participating in the likes of "occupy wall street," are consumers and investors ready to do more than…