The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses. The tips and observations in this series are aimed at green entrepreneurs looking to understand how internet technology can benefit them more. All organizations want more traffic or visitors to their website, [...]

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The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses. This tips and observations in this series are aimed at green entrepreneurs looking to understand how internet technology can benefit them more. As a marketing professional, one of the biggest mistakes I’ve [...]

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By Beth Zonis For every organization the starting point in eco-marketing should be a value proposition that is meaningful to your customers. As Jacqueline Ottman explains in Green Marketing Myopia, it’s important not to get too carried away with the green-ness or sustainability of your offering, at the expense of explaining how well it solves [...]

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The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses. This tips and observations in this series are aimed at green entrepreneurs looking to understand how internet technology can benefit them more. Every Green and Socially Responsible organization wants to attract more [...]

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At the “base” conference in London, according to Business Green, a panel of marketing experts “predicted that the next year will see a shift in companies’ environmental advertising and communications strategies.” In other words, within the next year, green marketing will become the rage. “It’s inconceivable now that new brands can launch without green credentials,” [...]

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I attended the State of Green Business Forum 2010 last week in Chicago, organized by Greener World Media.  One panel explored the topic of green marketing in the age of transparency and shared many insights. Panelists: Amy Hebard, co-founder and chief researcher of Earthsense Chris Nelson, director of global commercial development for UL Environment Suzanne [...]

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By Dennis Salazar Copenhagen – A Microcosm of the Green Movement Last year’s disappointing climate summit in Copenhagen demonstrated if not proved two important things about “saving the earth”: 1. Sustainability is a very emotional topic for some 2. Sustainability is a financial topic for most Unfortunately, what transpired in Copenhagen is probably the rule, [...]

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When you hear the term “green marketing,” it typically conjures up images of recycling symbols, meaningful imagery, and stories of passionate company founders. But Curb, a London based “natural media company” takes it to another, more literal level: It creates marketing using natural elements, including sea salt, snow tagging and compost art (sans manure, thankfully!). [...]

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“95.6% of households are willing to change their energy consumption behavior to save money on their energy costs.” This finding comes from the 2009 Nielsen Energy Audit. “This survey strongly suggests the timing is right for utilities to engage their customers with green marketing initiatives,” explains Jonathan Drost, Nielsen Account Executive-Utilities. “The survey points to utility customers being driven by the desire to lower their costs and to have increased control of their energy costs.”

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Recently I covered the launch of the Going Green Film Festival, spotlighting sustainable cinema and filmmaking practices that preserve and protect the environment. The first of its kind, it’s shining a light on Green Hollywood, and bringing this important category to the foreground, right down to their advertising. Literally. Building on the festival’s slogan of [...]

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The blogosphere’s been a-buzz the past few days about Disney’s multi-billion dollar acquisition of Marvel, but there hasn’t been much press about the million dollars in donations they’re planning as part of their “Friends for Change” initiative. In fact, though I hesitate to admit this publicly, if I hadn’t gotten sucked into The Jonas Brothers [...]

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Filt, a Japanese startup, puts old cooking oil to a new use: candles. The Tokyo-based company has implemented a unique process, Fast Company reports. First, it collects used cooking oil from cafés and other local sources. Then, it filters, colors, and scents the oil. Finally, it congeals the oil in containers made of recycled glass [...]

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Thoughts from Seth Bauer Presented at Sustainable Brands ‘09 Greenwashing is nearly impossible to avoid. No matter how credible, clear and consistent your message, someone can always find a flaw in your marketing claims. The media that monitor green claims serve an important function, protecting consumers from deceptive marketing practices. But with so much focus [...]

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Let me start by saying this is an interactive post. In order for it to be a stunning success, you need to pen your thoughts in the comment section below! Normally at this time you would be reading my weekly column “Sustainably 101″. However, it is trade show season and I wanted to share a [...]

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BBMG recent released its Conscious Consumer Report, an investigation of the intersection of purchasing patterns and social values.

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Obama-mania is sweeping the nation and concern for the environment, seeping into our collective conscience, is increasingly less likely to be perceived as the hobbyhorse of the liberal elite. As this surge of enthusiasm converges with recession it presents an opportunity for savvy marketing. The reusable packaging industry, as represented by the Reusable Packaging Association [...]

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One of the latest buzzwords clamoring around the cybersphere is ‘Cause Marketing.’ And there is no shortage of opinions — or definitions – for the concept as marketers scramble to incorporate cause-related activities into their strategy, hoping to tap into the halo effects of a goodwill perception in response to overwhelming research indicating that this [...]

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Most ecopreneurs are familiar with the tenets of running a sustainable business — People, Planet, Profit, and, most importantly, in equal priority. Building a sustainable and eco-focused business is based upon a commitment to the welfare of society — and the environment — with the same emphasis as earning a profit. This turns traditional business [...]

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Viral and Green, not comfy bedfellows. Green is just not funny but wait until you get to the inept jokes. Or wisdom sharing. Passing of knowledge. We’re all geeks at heart when push comes to shove.

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The New California Academy of Sciences (CAS) in San Francisco will open September 27th with a long awaited, Renzo Piano designed, 2.5 acre living roof undulating across Golden Gate Park. While the roof has great scientific, educational, and ecological benefits, it will also have a financial benefit by helping to conserve energy use. The roof [...]

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Top Five green marketing events. If you´re a seasoned green marketing professional and would like to meet up with other pros, check out this top five of green marketing events around the globe.

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A recent column in Adweek addressing greenwashing in the advertising industry warns that if new regulations are being implemented to curb greenwashing this would negatively affect innovation in the industry…

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Is greenwashing really a disinformation campaign by corporations trying to win over the conscious consumer? Or is it just part of the “growing pains” of becoming a sustainable company? Joel Makower, of Greenbiz.com, thinks it’s the latter. He writes, “The rise of green marketing claims is a testament to how quickly being seen as green [...]

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In 2007 BBMG, a marketing and branding company that helps socially conscious companies, conducted research on conscious consumers. Founded by Raphael Bemporad and Mitch Baranowski, the company’s researcher first looked at the purchasing decisions of 24 consumers in three cities: Lawrence, KS; Long Island, NY; and Livermore, CA. Researchers observed the behaviors, values, and experiences [...]

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What does “natural” mean anymore in the world of personal care products? According to a recent article on Fox Business, natural body care products are growing five times faster than conventional products. Without any regulatory body to certify what “natural” means, however, many consumers unwittingly buy products with ingredients they wish to avoid. So how [...]

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A couple of news items I’ve come across lately regarding green consumers and the marketers that market to them: First is a recent Forrestor Research study entitled “In Search of Green Technology Consumers” that find an increase in consumers the profess an active concern for the environment and a willingness to spend extra for green products from an [...]

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A new marketing study reveals that conscious consumers expect accountability and transparency from companies that claim to be “green.” Companies that fail to do so put themselves at risk of a consumer backlash. Who are these “conscious consumers”? According to the inaugural BBMG Conscious Consumer Report, almost 90% of Americans say this term describes them [...]

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