Green Marketing

From The Sustainability Dictionary: The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.

In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this represenation is neither sincere nor accurate.

Other terms for this are Environmental Marketing and Ecological Marketing.


Alex Bogusky SodaStream Ad Rejected for “Soda Denigration”

Alex Bogusky doesn’t rest for a minute. After advocating for Proposition 37 and making "The Real Bears" video for the Center for Science…
Carry on Blogging

Clorox Adds Blog to CSR Reporting Efforts

Two years after launching its corporate responsibility site, Clorox finally launched its first corporate blog on the same topic. The content is a…

The 5C’s of Sustainability Branding, Revisited

Marc Stoiber's original 5C's, created in 2010, are joined by new C's inspired by the changing landscape of sustainability branding.

Upshot of FTC Revised Green Guides: Stop Touting Products as “Green”

The FTC’s revised Green Guides have put their foot down on the term ‘green’ and its equally vague cohorts ‘eco-friendly’ and ‘earth-smart’. Now…
The first FSC certified bats debut at
2012 Green Sports Alliance Summit

How the Sports Industry Is Greening Stadiums and Taking Names

Last week, the second annual Green Sports Alliance Summit wrapped up in Seattle. Here's what they decided between bouts of pick-up basketball.
Some people like to stroll outside in Saturdays. Beijing road, Guangzhou, China

Will Emerging Markets like China and Brazil Lead the World in Green Consumption?

If you’re wondering what’s going on with green consumption these days, GfK has some answers for you. According to the company’s latest global…
business earth guy

Using Your Company’s Environmental Awareness as a Selling Point

Here are some helpful tips on how your company's environmental awareness can be a big plus to your business.

Starbucks’ Extra Shot of Energy (Efficiency)

Starbucks is hosting an energy efficiency competition among ten of its own stores to see who can cut electricity use the most in…

Souring on Sustainability: Why Our Talk of Targets and Reductions is Getting Us Nowhere

Companies and consumers who depend on them need strong math and science to evaluate environmental consumption across resources, allowing visibility into where and…

Nissan to Push LEAF to Mass Market

Nissan's marketing to date for the LEAF has largely blundered its way along with polar bear ads and new age billboards aimed purely…

Why Toyota is Top Global Green Brand of 2012

to make Interbrand's ranking, brands must succeed in both environmental performance and perception.

10 Marketing Tips to Address Green Building’s New Expectations

In recent years, green building projects and resulting LEED certified buildings have grown in number. Now that so many firms have this once-unique…

Whole Foods 365 Everyday Value: The Good, The Bad, and The Questionable

What's behind Whole Foods' 365 Every Day Value Label? Can you trust it?
sunrun logo

Sunrun Presents: Green Marketing 3.0

While the debate on the death of green marketing is far from being over, we see signs that green marketing is not only…

What Green Consumer Polls Should Really Be Asking

There is a disconnect between the results of green polls and sales numbers. What should green surveys really be asking?